> Sheesh, if we all ask for a free copy of the CDROM disk, it's
> going to be such a financial burden on Walnut Creek CDROM that
> they'll probably just cancel the project, which would ultimately
> be a disservice to the Internet community, in my view.
I don't think so. Get $3.01 for international airmail postage, $1 for manufacturing
and $0.99 for packaging and another $2 for writing address labels. Subtract $5
for being given a catalog of all other Walnut Creek CD-ROMs which you might chose
to buy, especially since Walnut Creek is such a nice company that just gave you
something useful for free. You end at $2 which is not very much.
On the other hand this doesn't mean they earn $37.95 or even $32.95 on each disc,
but just having 500 or 1000 more copies of them pressed and distributed doesn't
cost them 500 or 1000 times $39.95. This is more like maybe 7$ actual cost per
additional CD and about several $1,000 initial cost. Imagine they think they can
sell 2500 copies of that CD. They have initial costs of let's say $50,000
(collecting the data, advertising). So they have to earn $20 from each sold CD.
$20 + $7 + their-own-margin is $39.95. Giving another 500 away for free is just
500 * $7 = $3,500 which may well be part of those $50,000. (All these numbers are
pure speculation, but they show the idea.)
Bye,
Uli
P.S.: My FAQ isn't included in the CD, but I just wrote an email to them inviting
them to do so on future editions. I want to have my free CD ;-).
-- "Mann, was glaubst'n Du, was das fuer 'ne Rechenleistung is?" - "'n 66'er, _mindestens_" (2*anon, CeBIT '94, SGI booth, Onyx/PowerChallenge presentation)
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