How does your website measure up?

By Dan Karwoski

Does your website make a good first impression? Is the navigation intuitive? Is

the content appropriate for your audience? You've had your website up and running

for a while now but you've always had a nagging suspicion that your website is

lacking effectiveness and you just can't put your finger on it. You've dabbled

with colors, added/removed images re-written the text but it still feels as if

everything just isn't working together. Wouldn't it be nice if you had a way to

sort things out? Well now you do!

Find out if your business website has power, energy and the right stuff to help

your business succeed. You'll be able to find out if the navigation; advertising,

optimization, imagery and look are combining to make your home page an effective

tool. Each section has a number of questions that help define, in detail, all the

important areas of a well designed website. Just run through the list starting at

the top. When you're finished just click the "Total Score" button at the bottom.

Just use the simple Q and A form here: to see if your

website meets established design standards. Using this checklist form you can

rate your website (or anyone's) to make sure you've got all the essentials

covered effectively.

Now the hard part; you have to answer the questions honestly and objectively! I

know, it's your baby; you've spent countless hours nursing it to stardom. But now

is the time to make an honest assessment. (Pretend its someone else's website if

that helps.)

The form should only take 5 to 10 minutes to complete and at the end there is a

brief description of what your score means and what you can do to improve your


Dan Karwoski has been teaching website design to college students since 1997 and

has created quality work for MSNBC, Microsoft, Amazon, Atom Films and many

others. Interested students can learn the basics of web design by registering at Please email questions to


Back to FAQS.ORG