Back in my early marketing days, finding the magic ticket to

online success was my prime focus. Day after day I became engaged

in the journey to find the internet "El Dorado".

I did find what I was looking for, nothing more than a fistful of

air. The online marketing formula for success was always right in

front of me or rather right inside. And yet still so many marketers are

out there searching for that elusive ticket to success.

Notice any successful marketer and you will find that their

success is built strongly on their credibility. Yanik Silver,

Marlon Sanders, Ken Evoy and many others all have credibility

which precedes them.

This is why they are all so successful. They focus on creating

lasting materials which will work for them in the long term. Many

marketers including myself have made that mistake by not doing so,

which can prove to be fatal to your business.

In the vast world of the internet, credibility is hard to comeby

indeed. The internet removes the need for face to face meetings

and dialogue, but that does not remove the need for trust and


How can you create credibility for your online business? You can

do so by establishing materials which will be of benefit to your

readers and customers. Posting free ads to classifieds and to

FFA's is not what I am talking about. These bring little or no

results in the long run.

Article writing, ezine publishing and posting to forums are

examples of credibility building materials. When used in the

proper way they seem to take on a life of there own and can bring

wonderful results. And the best thing is that they have the

ability to stick around for a long time after you create and

publish them.

All the examples stated are practiced by successful marketers.

Some may use all the techniques or they might use one or two. My

experience with creating credibility building materials has been


A few detractors may point out that using these strategies

on a freely hosted website is lacking of credibility, but believe

me they work. These techniques have been around for a while and

many marketers can attest to the fact that they do produce results.

Give your business a boost by focusing on creating credibility

and getting your name in the public eye. Why don't you give it a

try ?

Copyright (c) Nicholas Dixon


Nicholas Dixon is the publisher and editor of The Roc newsletter.

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