Advertising Council Inc in New York, New York (NY)

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Advertising Council Inc
Employer Identification Number (EIN)130417693
Name of OrganizationAdvertising Council Inc
Address815 2nd Ave Fl 9, New York, NY 10017-4500
ActivitiesAdvertising
SubsectionEducational Organization
Ruling Date02/1948
DeductibilityContributions are deductible
FoundationOrganization that normally receives no more than one third of its support from gross investment income and unrelated business income and at the same time more than one third of its support from contributions, fees, and gross receipts related to exempt purposes
OrganizationCorporation
Exempt Organization StatusUnconditional Exemption
Tax Period06/2012
Assets$10,000,000 to $49,999,999
Income$10,000,000 to $49,999,999
Filing Requirement990 (all other) or 990EZ return
Asset Amount$33,009,942
Amount of Income$47,042,263
Form 990 Revenue Amount$40,009,773


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Financial snapshot ($)

Revenue for 2011

Functional expenses for 2011

Support schedule

Statements Regarding Other IRS Filings and Tax Compliance (for 2011)
Did the organization have unrelated business gross income of $1,000 or more during the year?No
Initiation fees and capital contributions$0
Gross receipts for public use of club facilities $0
Gross income from members or shareholders$0
Gross income from other sources$0
Statement of Revenue (for 2011)
Total revenue$40,508,462
Contributions, Gifts, Grants and Other Similar Amounts$9,415,045
Program Service Revenue$31,389,964
Other Revenue
Investment income (including dividends, interest, and other similar amounts)$305,133
Income from investment of tax-exempt bond proceeds$0
Royalties$0
Net rental income$0
Net loss from sales of assets other than inventory$-468,240
Gross amount from sales of assets other than inventory (Securities / Other)$8,524,676 / $0
Less: cost or other basis and sales expenses (Securities / Other)$8,992,916 / $0
Gain or (loss) (Securities / Other)$-468,240 / $0
Net loss from fundraising events$-133,440
Gross income from fundraising events$265,000
Less: direct expenses$398,440
Net income from gaming activities$0
Net income from sales of inventory$0
Miscellaneous Revenue$0
Statement of Functional Expenses (for 2011)
Total functional expenses$37,366,547
Compensation of current officers, directors, trustees, and key employees$3,610,602
Other salaries and wages$6,914,165
Payroll taxes$580,776
Professional fundraising services$32,000
Other$26,229,004
Balance Sheet (for 2011)
Total assets$31,838,838
Total liabilities$13,334,204
Tax-exempt bond liabilities$0
Secured mortgages and notes payable to unrelated third parties$0
Unsecured notes and loans payable to unrelated third parties$0
Other$13,334,204
Total net assets or fund balances$18,504,634
Retained earnings, endowment, accumulated income, or other funds$0
Reason for Public Charity Status (for 2011)
The organization is not a private foundation because it is:An organization that normally receives: (1) more than 33 1/3 % of its support from contributions, membership fees, and gross receipts from activities related to its exempt functions - subject to certain exceptions, and (2) no more than 33 1/3 % of its support from gross investment income and unrelated business taxable income (less section 511 tax) from businesses acquired by the organization after June 30, 1975
Support Schedule for Organizations Described in Section 509(a)(2) (for 2011)
2007 - 2011 Total
Total support$198,290,059
Gifts, grants, contributions, and membership fees received$41,412,901
Gross receipts from admissions, merchandise sold or services performed, or facilities furnished in any activity that is related to the organization's tax-exempt purpose$154,000,612
Tax revenues levied for the organization's benefit and either paid to or expended on its behalf$0
The value of services or facilities furnished by a governmental unit to the organization without charge$0
Gross income from interest, dividends, payments received on securities loans, rents, royalties and income from similar sources and Unrelated business taxable income (less section 511 taxes) from businesses acquired after June 30, 1975$2,848,305
Other$28,241
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