Great Product Battles 20 items ranked
This is a list of commercial battles between companies or technology formats. These battles are for market share. In a few cases one of the products was driven from the market.
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1.
TV Network Rating Wars
Comments:
The three major networks fought vigorously before the 90s for market share because even minor changes in a rating would signal a major change in commercial revenues.
Added 7 months ago by OfficeMaster
2.
Pepsi v. Coca Cola
Comments:
This has been an ongoing battle for decades and those who drink these products are often quite strong in their defense of what they drink. The wars continue until this day. This war has produced many great and memorable commercials.
Added 7 months ago by OfficeMaster
3.
Microsoft v. Apple Computers
Comments:
When Microsoft's star really began to rise and it became apparent that IBM was not the real competitor because of all of the clones on which the Microsoft operating systems was installed. Apple changed its direction of its fight which continues today against Microsoft, although they do collaborate in some ways.
Added 7 months ago by OfficeMaster
4.
IBM v. Apple Computers
Comments:
In the early 80s, IBM was Big Blue that dominated computers. Apple Computers launched a campaign to topple Big Blue to provide a different way of thinking about computers. The real winner turned out to be Microsoft.
Added 7 months ago by OfficeMaster
5.
Burger King v. McDonalds
Comments:
The burger wars is another decade's long war striving to gain the loyalty of millions of fast food diners that continues until today. It is also another war that sparks many great commercials.
Added 7 months ago by OfficeMaster
7.
Beta Video tapes v. VHS Video tapes
8 points - added 7 months ago by OfficeMaster -
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10.
HD DVD v. Blu Ray Hi Definition Digital Video
2 points - added 7 months ago by OfficeMaster -
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