SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934
Date of Report (Date of earliest event reported): August 27, 2012
Location Based Technologies, Inc.
(Exact name of registrant as specified in its charter)
49 Discovery, Suite 260, Irvine, California 92618
(Address of Principal Executive Offices) (Zip Code)
(Registrant’s telephone number, including area code)
Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligations of the registration under any of the following provisions:
Item 8.01 Other Events
IRVINE, Calif. August, 27, 2012 – Location Based Technologies, Inc. (OTCBB:LBAS) a leading service provider of personal, pet and vehicle GPS locator devices, announced on Monday that it has filmed a three minute advertisement starring Holly Madison, Allison Waite and Dr. Gadget, which will air in four and five star hotels in Los Angeles, New York, Miami, Las Vegas and Chicago. The commercial will begin airing September 1st and is expected to be viewed by approximately 13 million travelers every month. The spot will run for approximately six months.
A copy of the release is attached as Exhibit 99.1.
This information shall not be deemed "filed" for purposes of Section 18 of the Securities and Exchange Act 1934, as amended, and is not incorporated by reference into any filing of the company, whether made before or after the date of this report, regardless of any general incorporation language in the filing.
Item 9.01. Financial Statements and Exhibits
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has caused this report to be signed on its behalf by the undersigned hereunto duly authorized.