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Advertising And Related Costs
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6 Months Ended | ||
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Jul. 30, 2011
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| Advertising And Related Costs | |||
| Advertising And Related Costs |
The Company's accounting policy relating to advertising and related costs is to expense these costs in the period incurred. Advertising and related costs were approximately $3.3 million and $3.1 million for the three months ended July 30, 2011 and July 31, 2010, respectively, and $7.1 million and $6.3 million for the six months ended July 30, 2011 and July 31, 2010, respectively, and are included in selling, general and administrative expenses in the accompanying condensed consolidated statement of operations. |

