Patent application number | Description | Published |
20110231254 | METHOD AND SYSTEM FOR PROVIDING ADVERTISEMENTS, AND COMPUTER-READABLE RECORDING MEDIUM - The present invention relates to a method that enables an advertiser to show self-billing information when providing an advertising service, a system thereof, and a computer-readable recording medium. According to one aspect of the invention, provided is an advertising method which comprises: a step for providing the advertiser with a result of online advertising, a step for receiving from the advertiser, based on the result of online advertising, the self-billing information for the online advertisements that have been already published, and a step for processing the billing for the published advertisements based on the self-billing information. | 09-22-2011 |
20110246302 | METHOD AND SYSTEM FOR PROVIDING ADVERTISEMENT USING OPENING BID PRICE - Disclosed herein are a method and a system for providing an advertisement using a bidding starting price. The method for providing an advertisement includes: determining a bidding starting price for each keyword based on a minimum cost per click for a keyword and the number of expected clicks for the keyword; determining an area in which an advertisement of an advertiser is to be exposed based on a bidding price per unit time input from the advertiser; and providing the advertisement of the advertiser through the area, wherein the bidding price per unit time has a value of the bidding starting price for each keyword or more. | 10-06-2011 |
20110258053 | BILLING METHOD FOR ONLINE ADVERTISING, SYSTEM THEREOF, AND COMPUTER-READABLE RECORDING MEDIUM - Provided are a method for billing for an online advertisement, a system thereof and a computer-readable recording medium. The method for billing for an online advertisement includes: extracting an advertisement publication result based on a selection history of a plurality of users for advertisement information of an advertiser; providing the advertisement publication result to the advertiser; receiving basic self-billing information for determining an billing object from an advertiser terminal; performing the billing for an published online advertisement based on the received basic self-billing information. | 10-20-2011 |
20110264537 | METHOD FOR BILLING FOR SEARCH ADVERTISEMENT BASED ON PUBLICATION RATIO, SYSTEM AND COMPUTER-READABLE RECORDING MEDIUM - Disclosed herein are a method, a system, and a computer-readable recording medium for performing charging for a search advertisement based on a publication ratio thereof. The method for performing charging for a search advertisement based on a publication ratio thereof includes: calculating the publication ratio of the search advertisement to a plurality of users, the publication ratio substantially indicating a ratio between the number of search advertisement published to users recognized as belonging to a first group and the number of search advertisement published to users recognized as belonging to a second group; calculating each of the charging amounts for the search advertisement published to the users recognized as belonging to the first group and the search advertisement published to the users recognized as belonging to the second group; calculating a final charging amount based on the publication ratio and each of the calculated charging amounts; and performing charging for an advertiser of the search advertisement using the final charging amount. | 10-27-2011 |
20110264682 | SYSTEM FOR GENERATING RECOMMENDATION KEYWORD OF MULTIMEDIA CONTENTS AND METHOD THEREOF - There is provided a system and method for providing a recommendation keyword having a high correlation with the content and reflecting the viewers' interests. | 10-27-2011 |
20120173542 | SYSTEM AND METHOD FOR DETERMINING RANKING OF KEYWORDS FOR EACH USER GROUP - Provided are a system and method for determining rankings of keywords according to a user group. The keyword ranking determining system includes a data grouping unit to group data of a weblog according to a predetermined theme, a weight application unit to calculate a document concentration that denotes a concentration degree, with respect to the theme, of a document corresponding to the data grouped according to the theme and to apply a weight corresponding to the document concentration to the data, a data set generation unit to generate at least one data set by grouping the data applied with the weight according to a search intention and a ranking determination unit to determine rankings of the at least one data set according to the theme, and a main keyword determination unit to determine a main keyword representing each of the at least one data set. | 07-05-2012 |
20120215627 | SYSTEM, METHOD AND COMPUTER READABLE RECORDING MEDIUM FOR CHARGING FOR ON-LINE ADVERTISEMENT - A computer-implemented charging control method includes determining an expected click count for an advertisement provided on a web page; obtaining a generated click count for the advertisement, using the computer, the generated click count including a number of clicks on the advertisement during a period of time; generating an invoice for the advertisement, based on the expected click count and the generated click count; and transmitting the invoice to an advertiser terminal. | 08-23-2012 |