Patent application number | Description | Published |
20090327078 | METHOD AND SYSTEM FOR DISPLAYING INFORMATION BASED ON USER ACTIONS - A system and method is provided whereby a user's interest is inferred from a user's interaction with a map. An ad is then displayed based on the inferred interest. | 12-31-2009 |
20100293173 | System and method of searching based on orientation - A system and method is provided whereby, in one aspect, advertisements are displayed based on search terms that were selected based on the angle at which a user is viewing a street level image. | 11-18-2010 |
20120078711 | AUTOMATED LOCAL ADVERTISING INTERFACE - Systems, methods, and computer program products for automating local content are described. In some implementations, an ad manager and a business table can be provided by a backend system. The business table can store, for example, user information, user account information including billing information, campaign related information and advertisement data associated with one or more local business advertisers as well as geo-targeting information. Based on the information stored in the business table, the ad manager can tailor a specific online advertising campaign on behalf of a local business advertiser. Where new or updated information is found, the ad manager can initiate campaign management updates to one or more business ad listings associated with the local business advertiser. | 03-29-2012 |
20120162225 | VIEW DEPENDENT TECHNIQUES TO DETERMINE USER INTEREST IN A FEATURE IN A 3D APPLICATION - Aspects of the invention relate generally determining user interests and providing relevant information based on user interaction with 3D models. More specifically, a when a user interacts with a 3D model of an object, for example on a map or from a database of models, the user's view of the object along with the location of the interaction (or where the user clicked on the object) may be transmitted to a server. In response, based on the view and location of the click, the server identifies relevant content and transmits it to the user. | 06-28-2012 |
20120278171 | SYSTEM AND METHOD OF PROVIDING INFORMATION BASED ON STREET ADDRESS - A system and method is provided that, in at least one aspect, associates a search term with a building that occupies more than one street address by selecting the term based on all of the listings located at all of the street addresses occupied by the building. | 11-01-2012 |
20130204706 | TARGETING CONTENT TO USERS AT A DISTANCE FROM A LOCATION - Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, and including a method for providing a content item. The method comprises receiving a request for a content item, identifying one or more content items responsive to the request, where at least one of the content items includes targeting criteria that is based at least in part on a location associated with the user. The method further comprises identifying a specified location associated with the one content item, identifying a current location of the user, and determining a distance from the current location to the specified location. The method further comprises determining when the distance satisfies the targeting criteria associated with the one content item and, when the distance satisfies the targeting criteria, including the one content item in an auction along with other content items, and providing winning results of the auction responsive to the request. | 08-08-2013 |
20140365298 | SMART BUDGET RECOMMENDATION FOR A LOCAL BUSINESS ADVERTISER - Spending data for local advertising campaigns for advertisements directed for a specific business location is analyzed in order to classify the campaigns by geographic location and type of each business. The server then determines the average and range of spending for a plurality of geographic and type classifications. This spending and classification data is stored by a server in order to identify reasonable and competitive budgets for other advertising campaigns. When an advertiser is interested in establishing a new campaign for a local business, the server may determine the classification for the business based on the location and type of the business. The server then retrieves the stored data in order to recommend one or more reasonable budgets for the advertiser. | 12-11-2014 |
20150142565 | Targeting Content Based On Local Queries - Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, and including a method for determining content based on a location. The method comprises: receiving a query; determining the query is a local query including determining a location associated with the query; when the query is a local query, determining one or more categories associated with the query; and using the query, the location, and the one or more categories to determine content responsive to the query. | 05-21-2015 |