Patent application number | Description | Published |
20100217668 | Optimizing Delivery of Online Advertisements - Disclosed are methods and apparatus for delivering online advertisements. For one of a plurality of users, a probability is obtained for each of a plurality of ads that the one of the plurality of users will click on the one of the plurality of ads. In addition, a lower bound is obtained for each of the plurality of ads. For each of the plurality of ads, a delta between the probability that the one of the plurality of users will click on the one of the plurality of ads and the lower bound for the one of the plurality of ads is determined. One of the plurality of ads to provide to the one of the plurality of users is selected based at least in part on the delta for each of the plurality of ads. | 08-26-2010 |
20100223546 | OPTIMIZED SEARCH RESULT COLUMNS ON SEARCH RESULTS PAGES - Computer-implemented system and methods are disclosed for optimizing the relative positions of sponsored and organic search results on a search results page displayed to a user, including calculating, by a search engine, a degree of commerciality of a search query; receiving the search query from a user by the search engine; and delivering, by the search engine to a browser of a user, a plurality of sponsored search results in at least two columns and a plurality of organic search results in at least a third column of one or more search results pages, wherein a layout of the at least three columns depends on the degree of commerciality of the search query. | 09-02-2010 |
20110055003 | BUDGET-INFLUENCED RANKING AND PRICING IN SPONSORED SEARCH - Methods and systems are provided for ranking of sponsored search advertisements, and for auction pricing, based on revenue factors in addition to bid amounts and click through rates including budgets associated with advertising accounts, campaigns and portions thereof. Methods are provided in which linear programming or other techniques are used to optimize the search engine revenue, and the optimized solutions are used in ranking sponsored search advertisements based on factors including an advertiser bid amount associated with the advertisement, a historical, estimated or predicted click through rate associated with the advertisement, and a budget over a period of time, such as a daily budget, the budget including spend associated with the advertisement. Instead of one fixed position, the new ranking is a service distribution on multiple positions. | 03-03-2011 |
20110208708 | Systems and Methods for Finding Keyword Relationships Using Wisdoms from Multiple Sources - Systems and methods for finding related terms based on three different sources are disclosed. Generally, a first plurality of distances is determined based on one or more received terms and a first plurality of terms derived from an algorithmic search list. A second plurality of distances is determined based on the one or more received terms and a second plurality of terms derived from a sponsored search list. A third plurality of distances is determined based on the one or more received terms and a third plurality of terms derived from search logs. The first, second, and third pluralities of distances are combined to derive a fourth plurality of distances. Finally, a plurality of related terms related to the one or more received terms is generated based on the fourth plurality of distances. | 08-25-2011 |
20110295682 | OPTIMIZED SEARCH RESULT COLUMNS ON SEARCH RESULTS PAGES - Computer-implemented system and methods are disclosed for optimizing the relative positions of sponsored and organic search results on a search results page displayed to a user, including calculating, by a search engine, a degree of commerciality of a search query; receiving the search query from a user by the search engine; and delivering, by the search engine to a browser of a user, a plurality of sponsored search results in at least two columns and a plurality of organic search results in at least a third column of one or more search results pages, wherein a layout of the at least three columns depends on the degree of commerciality of the search query. | 12-01-2011 |
20120239667 | KEYWORD EXTRACTION FROM UNIFORM RESOURCE LOCATORS (URLS) - The keyword extraction technique described herein extracts keywords from Uniform Resource Locators (URLs) in web logs. The technique leverages the content and the structure of URLs to extract relevant keywords. First, a URL is divided into multiple components based on its structure. A set of keywords are extracted from each component of the URL independently with the help of a controlled vocabulary. Then a second set of keywords are generated by forming combinations of terms from different segments of the URL. Only those combinations which are present in the controlled vocabulary are retained as keywords. Finally, the keywords are scored with a function which took into account of a wide set of features. | 09-20-2012 |
20130346218 | Bidding on Impression Opportunities Using Confidence Indicators - Various embodiments pertain to techniques for utilizing confidence indicators to adjust bidding values used to obtain impression opportunities. In various embodiments, a system clusters a plurality of ad impression opportunities according to received information regarding each of the ad impression opportunities. Information about the clusters, referred to as data spots, is calculated and utilized to classify the data spots into one or more categories. Bidding strategies are assigned to each category. When the system receives an ad impression opportunity from an impression provider, the system identifies a data spot to which the received ad impression opportunity corresponds and determines a bid for the ad impression opportunity according to the bidding strategy assigned to the category into which the identified data spot is classified. | 12-26-2013 |
20140278984 | Dynamic Pricing in Online Content - Systems and methods for presenting dynamic offers to a computer user are presented. In one embodiment, in response to a request for content, one or more items in the content are identified. For each of the items, a determination is made as to whether to offer a dynamic offer for the item is made. For those items where it is determined to make a dynamic offer, the dynamic offer is incorporated into the content. The content is then presented to the computer user. Alternative, a component on the user computer identifies one or more items in content to be displayed to the computer user. The user computer then obtains dynamic offers corresponding to at least some of the identified items and incorporates the dynamic offers into the displayed content. | 09-18-2014 |