Patent application number | Description | Published |
20100114695 | PRICING ACROSS KEYWORDS ASSOCIATED WITH ONE OR MORE ADVERTISEMENTS - Helping advertisers by simplifying the management of interactive advertising. Such simplification can by achieved by allowing an advertiser to specify a single bid for multiple keywords associated with an advertisement. When used in conjunction with a maximum cost bid, advertisers are not penalized with higher costs for such simplification. | 05-06-2010 |
20100293060 | AUTOMATED PRICE MAINTENANCE FOR USE WITH A SYSTEM IN WHICH ADVERTISEMENTS ARE RENDERED WITH RELATIVE PREFERENCES - A cost maintenance scheme useful with an advertising system which orders ads in a manner that maximizes both their relevance and their economic value, and which provides a fair bidding process in which a winning bidder is assured of not having paid too much. Ordering may be done based on accepted maximum ad bid information and/or ad performance information. For example, this information may be used to determine a position value. Cost may be determined based on accepted maximum ad bid information and/or performance information. Billing the determined cost may be subject to a condition precedent. | 11-18-2010 |
20110010240 | GOVERNING THE SERVING OF ADVERTISEMENTS BASED ON A COST TARGET - Helping advertisers to control marketing expenditures by governing the delivery of an advertisement over a time period. Such governing may be accomplished by (a) determining an expected cost associated with delivering the advertisement, ungoverned, over the time period; and (b) governing the delivery of the advertisement based on the expected cost and a target cost. The delivery of the advertisement may be also governed based on time remaining in the time period, budget deficits from past periods, budget surpluses from past periods, a start date and an end date associated with the advertisement, time since a start date associated with the advertisement, and/or time until an end date associated with the advertisement. The target cost may be based on a predefined budget. | 01-13-2011 |
20110040614 | AUTOMATED PRICE MAINTENANCE FOR USE WITH A SYSTEM IN WHICH ADVERTISEMENTS ARE RENDERED WITH RELATIVE PREFERENCE BASED ON PERFORMANCE INFORMATION AND PRICE INFORMATION - A cost maintenance scheme useful with an advertising system which orders ads in a manner that maximizes both their relevance and their economic value, and which provides a fair bidding process in which a winning bidder is assured of not having paid too much. Ordering may be done based on accepted maximum ad bid information and/or ad performance information. For example, this information may be used to determine a position value. Cost may be determined based on accepted maximum ad bid information and/or performance information. Billing the determined cost may be subject to a condition precedent. | 02-17-2011 |
20110173065 | ENCODING AD AND/OR AD SERVING INFORMATION IN A CLICK URL - The tracking of ad selections (such as ad clicks for example), and/or rich levels of ad performance may be facilitated by encoding one or more ad properties in a click URL of the ad. An intermediate URL server may be used to decode such ad properties when the ad is selected. Ad properties may include one or more of an identity of the ad; an identity of the advertiser; a time the ad was served; a time the ad was rendered; a rendering attribute of the ad; a position of the ad within a Web page; a price that the advertiser will be charged for the impression; a price that the advertiser will be charged for a click; a price that the advertiser will be charged for a conversion; an identity of the server that chose the ad; search conditions that generated the page with which the ad was rendered; a next intermediate URL; a final destination URL; an identity of the ad creative, a topic of the content with which the ad was served; an identity of the content with which the ad was served; a geolocation to which the ad was served; and user profile information of the user to which the ad was served, various other ad serving parameters, etc. | 07-14-2011 |
20110264508 | SCORING, MODIFYING SCORES OF, AND/OR FILTERING ADVERTISEMENTS USING ADVERTISER INFORMATION - An ordering of advertisements requested by an ad consumer is based on scores generated for the ads. In each case, a score may be a function of at least one performance parameter associated with the ad and/or a price parameter associated with the ad. The score may also be a function of advertiser information. Alternatively, the score may be modified based on advertiser information. Ads may be filtered based on advertiser information. | 10-27-2011 |
20110270675 | GOVERNING THE SERVING OF ADVERTISEMENTS BASED ON A COST TARGET - Helping advertisers to control marketing expenditures by governing the delivery of an advertisement over a time period. Such governing may be accomplished by (a) determining an expected cost associated with delivering the advertisement, ungoverned, over the time period; and (b) governing the delivery of the advertisement based on the expected cost and a target cost. The delivery of the advertisement may be also governed based on time remaining in the time period, budget deficits from past periods, budget surpluses from past periods, a start date and an end date associated with the advertisement, time since a start date associated with the advertisement, and/or time until an end date associated with the advertisement. The target cost may be based on a predefined budget. | 11-03-2011 |
20140058829 | USING ENHANCED AD FEATURES TO INCREASE COMPETITION IN ONLINE ADVERTISING - In an online advertising system, advertisers compete with each other for advertising space. There may be multiple advertising positions available, where the placement of advertisements is determined by an auction. To encourage competition, some advertisements may be presented with enhanced features. These enhanced features create an incentive for which advertisers can compete, thereby increasing the effectiveness, usefulness and/or profitability of the advertising system. The application of enhanced features may be determined using at least one or more of pricing information, performance information and advertising information. | 02-27-2014 |
Patent application number | Description | Published |
20130089528 | COMPOSITIONS AND METHODS FOR PRESERVING INSULIN-PRODUCING CELLS AND INSULIN PRODUCTION AND TREATING DIABETES - Nuclear Transport Modifiers such as cSN50 and cSN50.1, afford in vivo islet protection following a 2-day course of intense treatment in autoimmune diabetes-prone, non-obese diabetic (NOD) mice, a widely used model of Type 1 diabetes (T1D), which resulted in a diabetes-free state for one year without apparent toxicity and the need to use insulin. cSN50 precipitously reduces the accumulation of islet-destructive autoreactive lymphocytes while enhancing activation-induced cell death of T and B lymphocytes derived from NOD mice. cSN50 attenuated pro-inflammatory cytokine and chemokine production in immune cells in this model of human T1D. cSN50 also provides cytoprotection of beta cells, therefore preserving residual insulin-producing capacity. Because intracellular delivery of a Nuclear Transport Modifier peptide such as cSN50 and cSN50.1 can result in lowering of blood glucose levels and may reducing insulin resistance, the compositions, methods and cells described herein can also be used for treating Type 2 diabetes (T2D). | 04-11-2013 |
20140336113 | COMPOSITIONS AND METHODS FOR TREATING AND PREVENTING HYPERLIPIDEMIA, FATTY LIVER, ATHEROSCLEROSIS AND OTHER DISORDERS ASSOCIATED WITH METABOLIC SYNDROME - The present invention relates to compositions and methods for treating diseases associated with dyslipidemia, including hypercholesterolemia, hypertriglyceridemia, steatohepatitis, atherosclerosis, obesity, hyperglycemia, metabolic syndrome, and related aspects of and conditions associated with metabolic syndrome. The compositions and methods disclosed herein are useful for regulating the lipid balance (lipid homeostasis) in a subject. Compositions and methods including a Nuclear Transport Modifier may be administered to a subject to modulate the transport of transcription factors, mediated by nuclear import adaptors, into the nucleus of a cell resulting in a decrease in cholesterol and triglyceride levels in the blood and liver, a decrease in atherosclerotic lesion size, a decrease in body weight and in hyperglycemia, a reduction of fatty liver inflammation, and an improvement in liver function. | 11-13-2014 |