Patent application number | Description | Published |
20090070217 | Targeted Advertisement Transmission and Delivery in a Bandwidth Limited Multicast Wireless System - A system and method thereof for the delivery of focused alternate content and advertisements to mobile devices that selectively targets groups in a bandwidth limited multicast wireless video transmission. The limited wireless bandwidth does not allow multiple focused alternate content to be transmitted during allowed spot time to effectively cover all the target groups. Thus, the invention enables the pre-delivery and selective buffering of alternate content files on a mobile device for each target group. Accordingly, one embodiment of the invention enables viewing of targeted advertisements and alternate content by the target groups by attaching metadata to the targeted advertisements that contain instructions for filtering and insertion into a video stream. | 03-12-2009 |
20090083186 | Apparatus and Methods for Enabling Targeted Insertion of Advertisements Using Metadata as In-Content Descriptors - A mechanism for transmitting metadata that contain identifying characteristics of advertisements to be inserted, details of an advertisement-spot, and targeted viewing group details as in-content descriptors to a mobile handset is disclosed. Tight synchronization and control of the display of advertisements within an advertisement-spot during wireless content transmission is thus provided. | 03-26-2009 |
20090150207 | GENERATION AND TRANSMISSION OF AN ADDRESSABLE SPOT GUIDE FOR ALTERNATE CONTENT INSERTION IN MULTICAST WIRELESS TRANSMISSION - An addressable spot-guide (ASG) is the metadata generated from the advertisement (ad) campaign criteria, the schema of the available ad spots and the characteristics of the ad or ads inserted into the ad-spot. The ASG is generated and transferred into the mobile hand-held viewing platform, typically in advance of the content arrival, through any means available. The ASG enables the recognition, filtering, download and storage of ads on the viewing platform of the focused group for which the ad is meant. The ad is inserted into the content stream at the appropriate ad-spot based on the instructions contained in the ASG. As a result of the ASG, individuals in different target groups will view the same content, but different ads that are targeted to their personal characteristics. The ads are prioritized based on importance to the ad campaign. | 06-11-2009 |
20090204901 | End to End Response Enabling Collection and Use of Customer Viewing Preferences Statistics - Targeted advertisements with associated dynamic content for response and feedback embedded into the ad's header are delivered to mobile viewing devices. The mobile viewing device records a user's response to advertisements and reports it back to an ad serving platform. The ad serving platform generates user profiles that incorporate the response data. Ads are further targeted to the user according to the user's profile data to maximize the impact of the ads. The user can select the preferred format for providing advertisement feedback. | 08-13-2009 |
20090316777 | Method and Apparatus for Improved Broadcast Bandwidth Efficiency During Transmission of a Static Code Page of an Advertisement - Advertisements are transferred to mobile handheld displays (MHDs) during slack time, when the spectrum is not busy for download at, and storage on, the MHDs. The stored advertisements are then selectively rendered during available ad spots when the user is viewing content on the MHD. A main code page that comprises all of the pixels that are static within the ad is initially transmitted to the MHD. This transmission is then followed by the transmission of additional packets that include information that only concerns the pixels in the main code page that change from frame to frame, along with information regarding the location of such changes within the code page. There are typically only a small number of changes between frames in an ad, such that only a small amount of information need be transmitted to represent these changes, when compared to the amount of information contained in each frame of the ad. Thus, the bandwidth requirement for transmission of these changes is much less than that of the actual frames. | 12-24-2009 |
20090319375 | Advertisement Insertion During Application Launch in Handheld, Mobile Display Devices - A time delay that occurs when an application is launched in a mobile handheld display device (MHDD), when the application or content is downloaded, before the MHDD is ready for the user to interact with it, wastes the user's time and, in an embodiment of the invention, this time delay constitutes an interval that is used to display targeted advertisements that are already stored on the MHDD, and that are rendered and displayed to the user on the screen while the user waits for completion of downloading of the application or content to the MHDD. An embodiment of the invention provides a micro-splicer that inserts alternate content for display on an MHDD, and renders and displays pre-stored advertisements during application launch time. | 12-24-2009 |
20100030639 | Method and Apparatus for Displaying a Plurality of Short Ads in a Single Ad Spot - Available advertisement spot duration is used to display a plurality of advertisements, and to obtain maximum impact while displaying a plurality of advertisements, within an advertisement spot, where the advertisements are each typically of a fixed duration, the sum of which is the total duration of the advertisement spot. Further optimization is accomplished by using advertisements of optimized duration, the advertisements having a cumulative duration of less than that of the advertisement spot, and by using a static advertisement and/or picture as a filler for the rest of the duration. Because static advertisements and/or pictures do not require a minimum duration for impact, they can be used to fill in the time left over from one or multiple advertisements within an advertisement spot. Embodiments of the invention find particular application for displaying advertisements on mobile handheld devices (MHDDs) to improve the impact of the advertisements. | 02-04-2010 |
20100042885 | Method and Apparatus for Maximizing Wireless Bandwidth During Ad Transmission with Forward Error Correction (FEC) - The number of times a single ad file must be sent for reception by a plurality of mobile hand held devices (MHDDs) without any error is reduced by the use of forward error correction (FEC) to achieve statistical coverage of a complete ad file download | 02-18-2010 |
20100107191 | Method and Apparatus for Browser Based Advertisement Insertion - Content is downloaded to a mobile handheld device (MHD) and buffered on the MHD prior to, and during, viewing. Normal wireless bandwidth varies with atmospheric conditions, distance, obstructions in the path, etc. and hence the speed at which a content-buffer (CB) on the MHD is replenished changes. Because this can result in very low quality viewing experience for the user, the capability for alternate content scheduling provided a micro-splicer is used to enable stored alternate-content or advertisement insertion during periods of low viewing quality, when the CB does not hold sufficient content during the viewing period. This alternate content insertion allows the CB to be refilled before the user resumes content viewing. | 04-29-2010 |
20100332328 | Browser Cache Based Ad Insertion - HTML-5 functionality is used to enable browser cache-based ad insertion for display on a mobile handheld device (MHD), thus enabling proper display of ads during user browsing with an MHD. | 12-30-2010 |
20110004892 | METHOD AND APPARATUS FOR OPERATING A MICRO-SPLICER TO INSERT ALTERNATE CONTENT WHILE VIEWING MULTIMEDIA CONTENT ON A HANDHELD DEVICE - In a targeted advertising system focused advertisements or alternate content is pre-stored on a handheld device, inserted into a multimedia stream at predefined times and points in the content stream for a predefined interval, otherwise referred to as a spot. A micro-splicer, instantiated on a handheld device, enables alternate content rendering, instead of the original program content, at available advertisement spots during program content viewing. The micro-splicer uses metadata to identify the correct alternate content and display it in the correct spot. The micro-splicer also enables switching the display back to the multimedia program content after the end of the alternate content. User viewing and interaction with the alternate content is ensured by instructing the micro-splicer to switch back to multimedia program content only after receipt of predefined user feedback. | 01-06-2011 |
20110178875 | Hot Spot Use in Advertising - The delivery of targeted advertisements (ads) to wireless mobile handheld display devices (MHDDs) with client specific advertisement and dynamic content for response and feedback is becoming important in advertising. As the return for ads on MHDDs becomes higher, there is a push to show larger and more interactive ads on devices that have small displays. This has created a need to maximize the area available for ad viewing. The need for larger viewing area reduces the area available for call-to-action response enabling switches or inserts on the screen for customer interaction. To overcome this deficiency and provide the necessary end-to-end response capability, hot-spots on the ad image are provided as call-to-action response regions without limitation on the ad viewing area. The use of such hot-spots provides users of MHDDs a preferred interaction mechanism for responding to the advertisement, while maintaining a large ad viewing area. | 07-21-2011 |
20110184810 | Method and Apparatus for Maximizing Brand Exposure in A Minimal Mobile Display - The delivery of targeted advertisements (ads) to wireless mobile handheld display devices (MHDDs) with client specific advertisement and dynamic content for response and feedback is becoming important in advertising. As the return for ads on MHDDs becomes higher, there is a push to show larger, complex, and more interactive ads on small displays. This has created a need to maximize the area available for ad viewing. The need also exists for increasing the engagement time of the ads. An embodiment of the invention establishes such capability by providing a rolled up ad display where the banner area is used to present a continuously rolling, rolled up ad, which is displayed on the screen at the ad spots by unrolling. Furthermore, the use of transparent hot-spots on the ad allows the whole display screen of the MHDD to be used for presentation of such large and complex ads | 07-28-2011 |
20120036022 | OPERATING SYSTEM BASED EVENT VERIFICATION - A system and method for tracking beacon execution using event verification capability of an operating system. Displaying targeted advertisements during content viewing and web browsing and tracking the rendered and displayed advertisements for payment based on completion of viewing using means for keeping count, with verifiable IDs, of beacon execution using the operating system capability to verify application activity. | 02-09-2012 |
20120191543 | Generation and Viral Distribution of Geo-Location Specific Content on Mobile Handheld Display Devices Via the Internet and Social Media - Relevant dynamic interactive advertisements and alternate content are presented to users for viewing on wireless mobile handheld display devices (MHDDs) via mobile applications and browsers. Compiled location- and store-specific, customized dynamic and interactive advertisements are delivered as a mobile display advertisements or adsites to each user. The user receives a rolling advertisement with an adsite per side of the roller. Upon user interaction with any adsite, a compiled microsite of components of the adsite and dynamic components is displayed on the display screen for response and feedback by the user. The adsite is saved and shared as a link over the Internet and via social media. Any new user, receiving and activating the link, is connected to an ad serving unit and is provided with a user- and location-specific adsite. | 07-26-2012 |
20120232997 | APPARATUS AND METHODS FOR ENABLING TARGETED INSERTION OF ADVERTISEMENTS USING METADATA AS IN-CONTENT DESCRIPTORS - A mechanism for transmitting metadata that contain identifying characteristics of advertisements to be inserted, details of an advertisement-spot, and targeted viewing group details as in-content descriptors to a mobile handset is disclosed. Tight synchronization and control of the display of advertisements within an advertisement-spot during wireless content transmission is thus provided. | 09-13-2012 |
20130185158 | METHOD AND APPARATUS FOR BROWSER BASED ADVERTISEMENT INSERTION - Content is downloaded to a mobile handheld device (MHD) and buffered on the MHD prior to, and during, viewing. Normal wireless bandwidth varies with atmospheric conditions, distance, obstructions in the path, etc. and hence the speed at which a content-buffer (CB) on the MHD is replenished changes. Because this can result in very low quality viewing experience for the user, the capability for alternate content scheduling provided a micro-splicer is used to enable stored alternate content or advertisement insertion during periods of low viewing quality, when the CB does not hold sufficient content during the viewing period. This alternate content insertion allows the CB to be refilled before the user resumes content viewing. | 07-18-2013 |
20130275879 | END-TO-END RESPONSE ENABLING COLLECTION AND USE OF CUSTOMER VIEWING PREFERENCE STATICS - Targeted advertisements with associated dynamic content for response and feedback embedded into the ad's header are delivered to mobile viewing devices. The mobile viewing device records a user's response to advertisements and reports it back to an ad serving platform. The ad serving platform generates user profiles that incorporate the response data. Ads are further targeted to the user according to the user's profile data to maximize the impact of the ads. The user can select the preferred format for providing advertisement feedback. | 10-17-2013 |
20140201785 | METHOD AND APPARATUS FOR ALTERNATE CONTENT SCHEDULING ON MOBILE DEVICES - Alternate digital content is inserted into mobile devices with a method and apparatus that comprises an alternate content scheduler, an alternate content reporter, and a micro-splicer. The alternate content scheduler further comprises a mobile network interface for interaction with a mobile data and broadcast network, a micro-splicer interface for interfacing with a micro-splicer, a rulebook that is shared with the network which provides the rules for alternate content scheduling, a preference provisioning module comprising an alternate content scheduler library for storing user or network preferences, a scheduler for providing tight synchronization between original program content and alternate content, and a metric recording interface to an alternate content reporter. The micro-splicer works in tandem with the alternate content scheduler to render synchronized display of alternate multimedia content on the mobile device. | 07-17-2014 |
20150058130 | ADVERTISEMENT INSERTION DURING APPLICATION LAUNCH IN HANDHELD, MOBILE DISPLAY DEVICES - A time delay that occurs when an application is launched in a mobile handheld display device (MHDD), when the application or content is downloaded, before the MHDD is ready for the user to interact with it, wastes the user's time and, in an embodiment of the invention, this time delay constitutes an interval that is used to display targeted advertisements that are already stored on the MHDD, and that are rendered and displayed to the user on the screen while the user waits for completion of downloading of the application or content to the MHDD. An embodiment of the invention provides a micro-splicer that inserts alternate content for display on an MHDD, and renders and displays pre-stored advertisements during application launch time. | 02-26-2015 |