Schertzinger
Janet Schertzinger, Edmonds, WA US
Patent application number | Description | Published |
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20100042496 | ADVERTISING INVENTORY MANAGEMENT SYSTEM AND METHOD - An advertisement inventory management system for internet advertising is provided. The system comprises an ad server including a delivery engine capable of delivering an advertisement to a web server for display in a webpage in response to a triggering event by an internet user. A configuration module may be provided in functional communication with the delivery engine. The configuration module may be adapted to schedule an advertisement for delivery by the delivery engine. The configuration module may also be capable of communicating the advertisement to the delivery engine according to the schedule. The advertisement management system may also include an inventory management system having a plurality of advertisement targeting parameters arranged in a tree structure. The inventory management system may be adapted to forecast capacity of possible advertisement impressions of the plurality of advertisement targeting parameters and to match the advertising target parameters at a branch of the tree structure with sold advertisement data to identify advertisement inventory for the branch of the tree structure. The inventory management system may also be in communication with the configuration module so as to identify an advertisement from the advertisement inventory for delivery to an internet user satisfying the advertisement targeting parameters. A sales system may also be provided which may query for available inventory. A method of use of the advertisement inventory management system is also disclosed. | 02-18-2010 |
Janet M. Schertzinger, Edmonds, WA US
Patent application number | Description | Published |
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20090198559 | MULTI-RESOLUTIONAL FORECASTING SYSTEM - Traffic to a selected network resource, such as a Web site, is forecast using a forecasting model that is based upon a selected resolution. The resolution can be a year, month, season, week, day of the week, an annual day-long event, or any other repetitive time interval for which data can be collected. Historical traffic data for the resolution of interest is retrieved from a database, and the selected forecasting model is applied to the retrieved data to produce a forecast. | 08-06-2009 |
Jeremiah Paul Schertzinger, Edmonds, WA US
Patent application number | Description | Published |
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20100017596 | System and method for managing authentication cookie encryption keys - There is provided a system and method for managing authentication cookie encryption keys. The system comprises a computing device including a memory with authentication data having a key identifier and encrypted data with a session identifier. The key identifier references a key having a validity period, the key capable of decrypting the authentication data. A processor of the computing device can respond to user requests for information by retrieving the authentication data and transmitting it to a server. The server can then authenticate the user by verifying the encrypted session identifier using the referenced key. There is also provided a method by which a key server can manage encryption keys. The key server receives an encryption key having a validity period, receives a validity request, confirms or rejects the validity of the encryption key, and automatically invalidates the encryption key upon expiration of the validity period. | 01-21-2010 |