Patent application number | Description | Published |
20090055261 | Syndicated marketplace architecture for facilitating in-situ purchases - A model for implementing a syndicated marketplace service is provided by an architecture that applies a payment instrumentation process to syndicated items, including advertising, classified listings, marketplace catalogs and the like, to expose such items as transaction-able in a virtual marketplace. The syndicated items are presented, as transactional advertisements or listings, through binding to transaction functionalities provided by user interface (“UI”) gadgets. The UI gadgets provide targeted and contextual handling of the instrumented transactional advertisements or listings when implemented at a particular site. The model enables web site publishers to readily syndicate the necessary services to offer products and services that are targeted, for example by location, time, or audience demographic, and which may be closely related to themes, content, and information presented on the publisher's sites. The sales are transacted without requiring end-users to be redirected off the sites to purchase products and services from a centralized marketplace. | 02-26-2009 |
20090132365 | SEARCH, ADVERTISING AND SOCIAL NETWORKING APPLICATIONS AND SERVICES - The subject disclosure relates to an improved electronic commerce and advertising platform that aggregates transaction data from merchants and consumers. A set of enhanced scenarios built on the platform span both the online and offline transactional and advertising universe to the benefit of all participants of the electronic commerce and advertising platform. Transactional data and profile data are used to customize search and advertising results for specific users or groups of users. Transactional data and profile data can be leveraged within a social network to recommend activities, such as which restaurants come recommended by friends of a user. | 05-21-2009 |
20090132366 | RECOGNIZING AND CREDITING OFFLINE REALIZATION OF ONLINE BEHAVIOR - The subject disclosure relates to an improved electronic commerce and advertising platform that aggregates transaction data from merchants and consumers. A set of enhanced scenarios built on the platform span both the online and offline transactional and advertising universe to the benefit of all participants of the electronic commerce and advertising platform. In one embodiment, an online recommendation for a product or service represented in a user's transaction history is received by a set of recipients. A recipient then purchases the product or service in an offline transactional environment (e.g., in a store), and the recommendation is credited for the offline realization for the online recommendation. | 05-21-2009 |
20090132395 | USER PROFILING IN A TRANSACTION AND ADVERTISING ELECTRONIC COMMERCE PLATFORM - The subject disclosure relates to electronic commerce and advertising platforms that aggregate transaction data from merchants and consumers. A set of enhanced scenarios built on the platform span both the online and offline transactional and advertising universe to the benefit of all participants of the electronic commerce and advertising platform. In non-limiting embodiments, user profiling is performed across multiple data providers that can infer additional profiling information from different transaction data sources, and can take into account a confidence associated with transaction data when updating a user profile, e.g., where data elements of given transaction data may be incomplete, missing or uncertain. | 05-21-2009 |
20110264512 | USING STRUCTURED OFFER DATA TO CREATE KEYWORD BASED ADVERTISEMENTS - As a result of the system, effective advertisements may be created using only the structured data from the seller. The difficulty of determining keywords to bid on is eliminated as the system determines the keywords from the structured data. In addition, the structure data is used to create the text and images for an advertisement. The seller supplies the sales data and the system creates advertisement based on the sales data. In addition, the system may be able to create and adjust bids on keywords to better optimize sales. | 10-27-2011 |
20120144054 | MIXING SYNCHRONOUS AND ASYNCHRONOUS DATA STREAMS - A queue can store streams of data acquired from servers asynchronously based upon received data requests and subsequent subscription with respect to one or more data sources/servers. The queue can be managed for subsequent synchronous or asynchronous release of received streams of data, for example. | 06-07-2012 |
20120265779 | INTERACTIVE SEMANTIC QUERY SUGGESTION FOR CONTENT SEARCH - Systems, methods and computer-storage media are provided for identifying query formulation suggestions in response to receiving a search query. A portion of a search query is received. Query formulation suggestions are identified by semantically analyzing the search query. The query formulation suggestions are used to further formulate the received search query. The query formulation suggestions include semantic-pattern-based query suggestions that are derived from semantic query patterns, one or more entities, and information associated with these entities. The query formulation suggestions are transmitted for presentation. | 10-18-2012 |
20130173572 | LEVERAGING AFFILIATIONS TO PROVIDE SEARCH RESULTS - Information from social networks may be used to identify a user's interests and predilections, and the information may be used to affect search results. In one example, social networks have pages that correspond to real entities, such as manufacturers and merchants. Entity pages in social networks are mapped to their corresponding real entities, and information that users leave on the pages (e.g., “likes”, or textual reviews) are extracted to determine users' sentiments about the entities. When users search for products with a search engine, user sentiment is then used to guide the results. Social networks' information about users (e.g., their affinities, such as schools, workplaces, interests) may be used to determine the relevance of specific users' sentiments—e.g., sentiments of users who went to a particular school may be used to influence search results, when the search is requested by someone who went to the same school. | 07-04-2013 |
20140280289 | AUTOSUGGESTIONS BASED ON USER HISTORY - Methods, systems, and computer-readable media for recommending completions for partial strings while a user is typing in characters of the partial strings are provided. A search engine executed by a server receives the partial string. In response, the search engine generates autosuggestions and user-specific completions. The user-specific completions are based on a history corresponding to the user. The user-specific completions are also associated with one or more URIs. The autosuggestions and user-specific completions are transmitted in display rank order to the user. The autosuggestions and user-specific completions are displayed in a dropdown box that allows the user to select a completion for the partial string. A URI corresponding to the user-specific completions is displayed based on user interaction with the user-specific completions include in the dropdown box. | 09-18-2014 |
Patent application number | Description | Published |
20080320004 | INFLUENCE BASED REWARDS FOR WORD-OF-MOUTH ADVERTISING ECOSYSTEMS - Systems and/or methods are presented that facilitate determining the contextual influence of a user in referrals of products or services, and determining an amount of compensation for successful referrals based on the contextual influence of the user. A central service component can track activity and receive data associated with referrals, including data related to the number and type of referrals, and the number of successful referrals. An evaluation component can analyze referral data associated with the user and can determine a conversion ratio as the number of successful referrals compared to the total number of referrals. The evaluation component can utilize the conversion ratio to facilitate determining an amount of compensation that can be awarded and distributed to the user based on the influence of the user within the context of the product or service referred by the user. | 12-25-2008 |
20090003355 | FRAMEWORK FOR CROSS-ECOSYSTEM AFFILIATE, VIRAL, AND WORD-OF-MOUTH ADVERTISING - Systems and/or methods are presented that can employ an ad object comprising a data packet(s) to facilitate providing an advertising platform that is ecosystem independent and can support various advertising models, such as affiliate, viral, and/or word-of-mouth (WOM) advertising. The data packet can be associated with an advertisement for a product(s) and/or service(s) and can include a mechanism(s) that facilitates enabling users to reproduce the data packet and associated advertisement in different sites, such as user sites. As the data packet propagates through a community network, the data packet can receive and accumulate data, such as data relating to purchases, comments, or ratings, storing such data in the data packet and displaying a portion of such data with the advertisement to facilitate WOM advertising. The data packet facilitates providing incentives to users who perform desired actions (e.g., purchases, syndication) related to the advertisement. | 01-01-2009 |
20090006188 | ASSOCIATING AN ACTIVITY WITH AN ONLINE ADVERTISEMENT - The disclosed subject matter pertains to systems and/or methods that facilitate associating user activity, such as offline user activity, with an online advertisement. An ad link component can receive information associated with online activity and offline activity of a user, online advertisements, and other information, and can analyze such information. The online activity can include viewing, clicking on, pledging interest in, or obtaining a token related to, an online advertisement. The ad link component can employ ad link criteria to determine whether offline user activity, such as a purchase or other desired activity, can be associated with the online advertisement. If the ad link component determines the offline user activity is associated with the online advertisement, an incentive, which can be based on incentive criteria, can be awarded to the user. A distribution component can distribute the incentive to the account of the user. | 01-01-2009 |
20090006469 | CLUSTERING USERS USING CONTEXTUAL OBJECT INTERACTIONS - Systems and/or methods are presented that facilitate creating clusters of users that can be linked to each other based on common interactions of such users with an object associated with an advertisement for a product or service. A central service component can track activity and receive data associated with objects, including data related to interactions with such objects by users in a community network. An evaluation component can analyze received data, and can create links between users and/or clusters of users based on common interactions of users with a particular object. The evaluation component can also link clusters that have a particular user in common. The evaluation component can assign a rank or weight level to descriptive content associated with an object, and an associated product or service, based on common object interactions between users. | 01-01-2009 |
20090313101 | PROCESSING RECEIPT RECEIVED IN SET OF COMMUNICATIONS - Receipts may be received at a location that a customer normally uses to receive electronic correspondence, such as an e-mail address, an instant messaging address, etc. Among the items that are sent to that location, those items that contain a receipt may be identified. The identified receipts, or information extracted from such receipts, may be sent to a receipt store. An action, such as displaying the receipts to a customer, may be taken based on content stored in the receipt store. The information that is stored in a receipt store and/or that is displayed to customers may have an arbitrary level of detail. | 12-17-2009 |