Patent application number | Description | Published |
20090024049 | CROSS-MODALITY SYNTHESIS OF CENTRAL NERVOUS SYSTEM, AUTONOMIC NERVOUS SYSTEM, AND EFFECTOR DATA - An cross-modality response synthesizer analyzes and enhances central nervous system, autonomic nervous system, and effector data to a evaluate subject response to stimuli. A data collection mechanism obtains response data from a subject exposed to stimuli, such as marketing and entertainment stimuli. The cross-modality response synthesizer aligns and combines response data from multiple modalities to provide more accurate determinations of the effectiveness of stimuli. For example, facial emotion encoding measures are aligned and combined with electroencephalography (EEG) to enhance the valence of an EEG emotional engagement measure. | 01-22-2009 |
20090024447 | ANALYSIS OF MARKETING AND ENTERTAINMENT EFFECTIVENESS USING CENTRAL NERVOUS SYSTEM, AUTONOMIC NERVOUS SYTEM, AND EFFECTOR DATA - Central nervous system, autonomic nervous system, and effector data is measured and analyzed to determine the effectiveness of marketing and entertainment stimuli. A data collection mechanism including multiple modalities such as Electroencephalography (EEG), Electrooculography (EOG), Galvanic Skin Response (GSR), etc., collects response data from subjects exposed to marketing and entertainment stimuli. A data cleanser mechanism filters the response data. The response data is enhanced using intra-modality response synthesis and/or a cross-modality response synthesis. | 01-22-2009 |
20090024448 | PROTOCOL GENERATOR AND PRESENTER DEVICE FOR ANALYSIS OF MARKETING AND ENTERTAINMENT EFFECTIVENESS - A protocol generator and presenter device provides stimuli to a subject to allow analysis of the effectiveness of marketing and entertainment materials. A protocol generator generates presentation parameters such as length of presentation, number of repetitions, number of physiological baselines, etc. The presenter device uses the presentation parameters to elicit responses from a subject that are then measured and analyzed using multiple neurophysiological modalities. Feedback is provided to the protocol generator and presenter device to dynamically update presentation parameters. | 01-22-2009 |
20090024449 | HABITUATION ANALYZER DEVICE UTILIZING CENTRAL NERVOUS SYSTEM, AUTONOMIC NERVOUS SYSTEM AND EFFECTOR SYSTEM MEASUREMENTS - A system performs habituation analysis using central nervous system, autonomic nervous system, and effector data. Subjects are repeatedly exposed to stimulus material and data is collected using mechanisms such as Electroencephalography (EEG), Galvanic Skin Response (GSR), Electrocardiograms (EKG), Electrooculography (EOG), eye tracking, and facial emotion encoding. Data collected is analyzed to determine habituation and associated wear-out profiles for stimulus material. | 01-22-2009 |
20090024475 | NEURO-FEEDBACK BASED STIMULUS COMPRESSION DEVICE - A stimulus compression device determines neuro-feedback significance corresponding to stimulus material and modifies the stimulus material using neuro-feedback significance measures. For example, the stimulus compression device determines portions of a media stream corresponding to low neuro-feedback significance and removes them from the media stream. Compression of stimulus material may involve removal, modification, repetition, bit rate adjustment, resolution adjustment, etc. Transitions can be smoothed or lengthened to further improve processed stimulus material. | 01-22-2009 |
20090025023 | MULTI-MARKET PROGRAM AND COMMERCIAL RESPONSE MONITORING SYSTEM USING NEURO-RESPONSE MEASUREMENTS - A system performs program and commercial response monitoring using neuro-response data such as central nervous system, autonomic nervous system, and effector data. Multiple subjects in multiple markets are exposed to programming and commercials and neuro-response data is collected using mechanisms such as Electroencephalography (EEG), Galvanic Skin Response (GSR), Electrocardiograms (EKG), Electrooculography (EOG), eye tracking, and facial emotion encoding. Data collected is provided for response integration to measure and track multi-market program and commercial response to stimulus materials. | 01-22-2009 |
20090030287 | INCENTED RESPONSE ASSESSMENT AT A POINT OF TRANSACTION - Subjects exposed to stimulus materials such stimulus associated with products and services are provided with incentives to provide response assessments at a point of transaction. The point of transaction has a time and/or location near the point of exposure to the stimulus materials and response collection. In some examples, the point of transaction is associated with a product request, information request, service request, product delivery, information download, service fulfillment, etc. Response data is collected at the point of transaction to more accurately assess user responses to stimulus materials. | 01-29-2009 |
20090030303 | AUDIENCE RESPONSE ANALYSIS USING SIMULTANEOUS ELECTROENCEPHALOGRAPHY (EEG) AND FUNCTIONAL MAGNETIC RESONANCE IMAGING (FMRI) - Neuro-response data including Electroencephalography (EEG), Functional Magnetic Resonance Imaging (fMRI) is filtered, analyzed, and combined to evaluate the effectiveness of stimulus materials such as marketing and entertainment materials. A data collection mechanism including multiple modalities such as, Electroencephalography (EEG), Functional Magnetic Resonance Imaging (fMRI), Electrooculography (EOG), Galvanic Skin Response (GSR), etc., collects response data from subjects exposed to marketing and entertainment stimuli. A data cleanser mechanism filters the response data and removes cross-modality interference. | 01-29-2009 |
20090030717 | INTRA-MODALITY SYNTHESIS OF CENTRAL NERVOUS SYSTEM, AUTONOMIC NERVOUS SYSTEM, AND EFFECTOR DATA - An intra-modality response synthesizer analyzes and enhances central nervous system, autonomic nervous system, and effector data to evaluate subject response to stimuli. A data collection mechanism obtains response data from a subject exposed to stimuli, such as marketing and entertainment stimuli. The intra-modality response synthesizer analyzes and synthesizes a plurality of modality specific response measures from central nervous system, autonomic nervous system, and effector systems. For example, the intra-modality response synthesizer analyzes response data including neurophysiological data to evaluate the effectiveness of stimuli by analyzing interactions between multiple regions of the brain. | 01-29-2009 |
20090030930 | NEURO-INFORMATICS REPOSITORY SYSTEM - A neuro-informatics repository system is provided to allow efficient generation, management, and access to central nervous system, autonomic nervous system, effector data, and behavioral data obtained from subjects exposed to stimulus material. Data collected using multiple modalities such as Electroencephalography (EEG), Electrooculography (EOG), Galvanic Skin Response (GSR), Event Related Potential (ERP), surveys, etc., is stored using a variety of data models to allow efficient querying, report generation, analysis and/or visualization. | 01-29-2009 |
20090036755 | ENTITY AND RELATIONSHIP ASSESSMENT AND EXTRACTION USING NEURO-RESPONSE MEASUREMENTS - A system performs entity and relationship assessment and extraction using neuro-response data such as central nervous system, autonomic nervous system, and effector data. Subjects are exposed to stimulus material and neuro-response data is collected using mechanisms such as Electroencephalography (EEG), Galvanic Skin Response (GSR), Electrocardiograms (EKG), Electrooculography (EOG), eye tracking, and facial emotion encoding. Data collected is provided to assess and extract entity and relationship formation among individuals, groups, or objects in marketing, advertising, entertainment, and other stimuli. | 02-05-2009 |
20090036756 | NEURO-RESPONSE STIMULUS AND STIMULUS ATTRIBUTE RESONANCE ESTIMATOR - A system determines neuro-response stimulus and stimulus attribute resonance. Stimulus material and stimulus material attributes such as communication, concept, experience, message, images, audio, pricing, and packaging are evaluated using neuro-response data collected with mechanisms such as Event Related Potential (ERP), Electroencephalography (EEG), Galvanic Skin Response (GSR), Electrocardiograms (EKG), Electrooculography (EOG), eye tracking, and facial emotion encoding. Neuro-response data is analyzed to determine stimulus and stimulus attribute resonance. | 02-05-2009 |
20090062629 | STIMULUS PLACEMENT SYSTEM USING SUBJECT NEURO-RESPONSE MEASUREMENTS - A system evaluates and selects temporal and spatial locations for introduction of stimulus material. Video streams, physical locations, print advertisements, store shelves, images, commercials, etc. are analyzed to identify locations for introducing stimulus material, such as messages, brand images, products, media, marketing and/or other sales materials. The system analyzes neuro-response measurements from subjects exposed to stimulus material in different temporal and spatial locations. Examples of neuro-response measurements include Electroencephalography (EEG), Galvanic Skin Response (GSR), Electrocardiograms (EKG), Electrooculography (EOG), eye tracking, and facial emotion encoding measurements. Neuro-response measurements are analyzed to select temporal and spatial locations for introduction of stimulus material. | 03-05-2009 |
20090062681 | CONTENT BASED SELECTION AND META TAGGING OF ADVERTISEMENT BREAKS - A system evaluates stimulus materials such as videos, imagery, web pages, text, etc., in order to determine resonance and priming levels for various products and services at different temporal and spatial locations including advertisement breaks in the stimulus materials. The stimulus materials are tagged with resonance and priming level information to allow intelligent selection of suitable advertisement content for insertion at various locations in the stimulus materials. Response data such as survey data and/or neuro-response data including Event Related Potential (ERP), Electroencephalography (EEG), Galvanic Skin Response (GSR), Electrocardiograms (EKG), Electrooculography (EOG), eye tracking, and facial emotion encoding data may be used to determine resonance and priming levels. | 03-05-2009 |
20090063255 | CONSUMER EXPERIENCE ASSESSMENT SYSTEM - A system assesses consumer experience by evaluating neuro-response measurements for a consumer exposed to products, services, offerings, and stimulus. Examples of neuro-response measurements include Electroencephalography (EEG), Galvanic Skin Response (GSR), Electrocardiograms (EKG), Electrooculography (EOG), eye tracking, and facial emotion encoding measurements. Components of a consumer experience are analyzed to assess neuro-response measurements specific to each component. In many instances, neuro-response data is combined with other data and analyzed to determine total consumer experience. | 03-05-2009 |
20090063256 | CONSUMER EXPERIENCE PORTRAYAL EFFECTIVENESS ASSESSMENT SYSTEM - A system assesses consumer experience portrayal effectiveness by evaluating neuro-response measurements for a consumer directly experiencing stimulus and/or indirectly experiencing stimulus through observation of another. Neuro-response measurements are collected using multiple modalities to evaluate personal and observed experiences of products, services, offerings, and stimulus. Examples of neuro-response measurements include Electroencephalography (EEG), Galvanic Skin Response (GSR), Electrocardiograms (EKG), Electrooculography (EOG), eye tracking, and facial emotion encoding measurements. In many instances, neuro-response data is combined with other data and analyzed to assess total consumer experience portrayal effectiveness. | 03-05-2009 |
20090082643 | ANALYSIS OF MARKETING AND ENTERTAINMENT EFFECTIVENESS USING MAGNETOENCEPHALOGRAPHY - Central nervous system, autonomic nervous system, and effector data is measured and analyzed to determine the effectiveness of marketing and entertainment stimuli. A data collection mechanism including multiple modalities such as Magnetoencephalography (MEG), Electrooculography (EOG), Galvanic Skin Response (GSR), etc., collects response data from subjects exposed to marketing and entertainment stimuli. A data cleanser mechanism filters the response data. The response data is enhanced using intra-modality response synthesis and/or a cross-modality response synthesis. | 03-26-2009 |
20090083129 | PERSONALIZED CONTENT DELIVERY USING NEURO-RESPONSE PRIMING DATA - A system evaluates source materials such as videos, imagery, web pages, text, etc., in order to determine priming characteristics associated with the source materials. The system also obtains user preferences such as user interests, purchase history, location information, etc. The priming characteristics and user characteristics are blended to obtain blended attributes. The blended attributes are correlated with stimulus material attributes to intelligently and dynamically select stimulus material such as marketing, entertainment, informational materials, etc., for introduction into the source material. The stimulus material may be inserted in real-time or near real-time into the source material for delivery to a user. | 03-26-2009 |
20090327068 | NEURO-PHYSIOLOGY AND NEURO-BEHAVIORAL BASED STIMULUS TARGETING SYSTEM - A system performs stimulus targeting using neuro-physiological and neuro-behavioral data. Subjects are exposed to stimulus material such as marketing and entertainment materials and data is collected using mechanisms such as Electroencephalography (EEG), Galvanic Skin Response (GSR), Electrocardiograms (EKG), Electrooculography (EOG), eye tracking, and facial emotion encoding. Neuro-physiological and neuro-behavioral data collected is analyzed to select targeted stimulus materials. The targeted stimulus materials are provided to particular subjects for a variety of purposes. | 12-31-2009 |
20090328089 | AUDIENCE RESPONSE MEASUREMENT AND TRACKING SYSTEM - A system performs audience response measurement and tracking using neuro-response data such as central nervous system, autonomic nervous system, and effector data. Subjects are exposed to stimulus material such as marketing and entertainment materials and data is collected using mechanisms such as Electroencephalography (EEG), Galvanic Skin Response (GSR), Electrocardiograms (EKG), Electrooculography (EOG), eye tracking, and facial emotion encoding. Data collected is analyzed to measure and track audience response to the stimulus materials. | 12-31-2009 |
20100145215 | BRAIN PATTERN ANALYZER USING NEURO-RESPONSE DATA - A system obtains neuro-response data such as central nervous system, autonomic nervous system, and effector system measurements from subjects exposed to stimulus material. Stimulus material is categorized and/or tagged. Survey based responses and resulting linguistic, perceptual, expressive, and/or motor responses are obtained, integrated with neuro-response data, and stored in a brain pattern analyzer repository. Neurological signatures for concepts such as yes, no, buy, purchase, acquire, like, dislike, correct, incorrect can be determined on a group, subgroup, or individual basis and stored in the brain pattern analyzer repository. The brain pattern analyzer repository may be used to predict behavior based on neurological signatures and/or similarly categorized and tagged stimulus materials that elicit corresponding neuro-response patterns for particular subject groups. | 06-10-2010 |
20100183279 | METHODS AND APPARATUS FOR PROVIDING VIDEO WITH EMBEDDED MEDIA - A system modifies video by embedding portions of media, such as subsets of image pixels, in video frames. When the video is played at normal speed, the media is not discernible. However, when the video is played at an accelerated rate in the forward or reverse direction, the portions of images embedded in video frames coalesce into discernible media. The embedded media may be simple text, images, video, audio, or other media. The system may also evaluate base videos as well as insertion media using neuro-response measurements to determine how and what type of media to embed. The media may be embedded in real-time or near real-time into video for delivery to a user for playback on devices such as digital video recorders, computer systems, software and hardware players, cable boxes, etc. | 07-22-2010 |
20100186031 | METHODS AND APPARATUS FOR PROVIDING PERSONALIZED MEDIA IN VIDEO - A system provides personalized media in video for presentation using a video decoder in a device such as a video recorder, hardware or software player, computer system, or television. The personalized media may be embedded or hidden in a video stream or provided separately. A video decoder determines profile and preference information associated with a viewer, group, or demographic and personalizes commercial content using the profile and preference information. The system includes personalized media by introducing, embedding, overlaying, etc., media on video during commercial breaks. Personalized media may be provided during normal viewing or may be provided when a skip forward or fast forward request is received. The system may also evaluate personalization mechanisms using neuro-response measurements. | 07-22-2010 |
20100186032 | METHODS AND APPARATUS FOR PROVIDING ALTERNATE MEDIA FOR VIDEO DECODERS - A system provides programming and advertising to a video decoder such as a digital video recorder, computer system, software or hardware player, etc. When a user makes a request to skip a commercial by issuing a command such as 30 second skip forward, alternate media is provided. In some examples, an image advertisement is provided for a predetermined period of time either during the commercial break or when regular programming resumes. In other examples, a substitute commercial is shown. The substitute commercial may be shortened or compressed. The alternate media may be perceptually encoded in a video stream, hidden in a video stream, or provided in a separate stream. In some examples, survey based and neuro-response based data is used to evaluate and select alternate media for particular programming. | 07-22-2010 |
20100214318 | NEUROLOGICALLY INFORMED MORPHING - Morphing of source and target media including images, video, and audio is performed in a neurologically informed manner. Neurological data is used to determine optimal or near optimal source media and target media contribution levels for morphs that can be used to influence bias, persuasion, etc. Categorical perception shift boundaries and other regions are analyzed in evaluating contribution levels. Neurologically salient attributes of media are determined and morphed more significantly than less neurologically salient attributes. | 08-26-2010 |
20100249538 | PRESENTATION MEASURE USING NEUROGRAPHICS - Presentation of materials such as advertising and marketing materials is evaluated and/or dynamically modified using neurographical data. User images, video, and audio, etc. are analyzed when a user is presented with stimulus materials. User data such as a user image is matched with a neurographical aggregate to identify user information and emotional state. The neurographical aggregate identifies actions and/or additional stimulus material for presentation to the user. User information and emotional state also allow evaluation of the presented materials. | 09-30-2010 |
20100249636 | PERSONALIZED STIMULUS PLACEMENT IN VIDEO GAMES - A system analyzes neuro-response measurements from subjects exposed to video games to identify neurologically salient locations for inclusion of stimulus material and personalized stimulus material such as video streams, advertisements, messages, product offers, purchase offers, etc. Examples of neuro-response measurements include Electroencephalography (EEG), optical imaging, and functional Magnetic Resonance Imaging (fMRI), eye tracking, and facial emotion encoding measurements. | 09-30-2010 |
20100250325 | NEUROLOGICAL PROFILES FOR MARKET MATCHING AND STIMULUS PRESENTATION - A neurological profile associated with introversion/extroversion levels, simultaneous visual element processing capability, and/or dynamism processing capability, etc., is determined to select market categories and stimulus material targeted to the particular neurological profile. The neurological profile is determined using information such as user input, user activity, social and environmental factors, genetic and developmental factors, and/or neuro-response data. The neurological profile can be matched with corresponding neurological profile templates to select market categories and stimulus material. | 09-30-2010 |
20110046473 | EEG TRIGGERED FMRI SIGNAL ACQUISITION - Neuro-response data including Electroencephalography (EEG) and Functional Magnetic Resonance Imaging (fMRI) data is collected, filtered and/or analyzed to evaluate the effectiveness of stimulus materials such as marketing and entertainment materials. A data collection mechanism obtains fMRI signals indicating a hemodynamic response to marketing or entertainment stimuli. In certain embodiments, such signals include region-specific blood oxygen level dependent (BOLD) signals that correlate with region-specific neural activity. fMRI signal acquisition is triggered by one or more EEG signatures indicating neural activity in response to exposure to stimulus materials. | 02-24-2011 |
20110046502 | DISTRIBUTED NEURO-RESPONSE DATA COLLECTION AND ANALYSIS - Distributed mechanisms are provided for identifying stimulus material and collecting neuro-response data from subjects exposed to the stimulus material in a variety of environments. Neuro-response data collection mechanisms such as Electroencephalography (EEG), Electrooculography (EOG), eye tracking, and/or facial emotion encoding are used to collect data from subjects in environments such as home, work, and recreational settings. Cameras, audio recorders, video recorders, processors, etc., identify stimulus material the subject is exposed to. The data collected may be minimally or extensively processed prior to transmission to a neuro-response data analyzer. | 02-24-2011 |
20110046503 | DRY ELECTRODES FOR ELECTROENCEPHALOGRAPHY - An electroencephalography (EEG) system includes a dry electrode design having a jagged, angular, comb, etc. shaped support housing. Each dry electrode housing includes multiple electrodes where each electrode has multiple contacts for scalp placement with minimal interference from hair. Signals from individual contacts may be disregarded and each housing may provide one or more aggregated signals for data analysis. Each electrode may be placed in close proximity with neighboring electrodes as no conductive gel is required and may be attached to the scalp using straps, elastic cap, spring-type materials, tape, etc. The dry electrode design effectively measures bio-signals including neurological activity. | 02-24-2011 |
20110046504 | DISTRIBUTED NEURO-RESPONSE DATA COLLECTION AND ANALYSIS - Distributed mechanisms are provided for collecting neuro-response data from subjects exposed to the stimulus material in multiple settings. Stimulus material may include marketing and entertainment materials. Neuro-response data collection mechanisms such as Electroencephalography (EEG) and Electrooculography (EOG) are used to collect data from subjects in laboratory and corporate settings. Neuro-response data is transmitted over a network to a data analyzer. The neuro-response data is processed at the data analyzer and effectiveness data for the stimulus material is received. | 02-24-2011 |
20110047121 | ANALYSIS OF THE MIRROR NEURON SYSTEM FOR EVALUATION OF STIMULUS - The human mirror neuron system includes neurons that fire both when an individual performs an action and when the individual observes the action being performed by another. Neuro-response data involving the mirror neuron system is collected as a subject is exposed to stimulus material. The stimulus material may include individuals performing actions such as making a purchase, accepting an offer, participating in an activity, etc. Neuro-response data involving the mirror neuron system of the subject is analyzed to determine the propensity of the subject to act. | 02-24-2011 |
20110105937 | ANALYSIS OF CONTROLLED AND AUTOMATIC ATTENTION FOR INTRODUCTION OF STIMULUS MATERIAL - A system analyzes neuro-response measurements including regional electroencephalography (EEG) measurements from subjects exposed to stimulus materials to determine locations in stimulus materials eliciting controlled attention and automatic attention. Additional stimulus materials are inserted into locations having salient attention attributes. In some examples, a challenging task is used to direct controlled attention onto a location and additional stimulus material is subtly presented in the location to benefit from automatic attention and salient attention measurements. | 05-05-2011 |
20110106621 | INTRACLUSTER CONTENT MANAGEMENT USING NEURO-RESPONSE PRIMING DATA - A system uses neuro-response information to evaluate content within a cluster, such as commercials in a pod, advertisements in a frame, or products on a shelf, to determine priming characteristics associated with each pieces of content within the cluster. The priming characteristics and other data are combined to obtain blended attributes. The blended attributes are correlated with each piece of intracluster content to allow intelligent management including selection, arrangement, ordering, presentation, and/or scheduling of intracluster content. Intracluster content may also use priming characteristics associated with extracluster content to further improve management. | 05-05-2011 |
20110106750 | GENERATING RATINGS PREDICTIONS USING NEURO-RESPONSE DATA - A system evaluates media materials such as programs and advertising by obtaining neuro-response data such as central nervous system, autonomic nervous system, and effector system measurements from subjects exposed to the media materials. Media materials are categorized and/or tagged. Corresponding media materials eliciting similar neuro-response data from users in similar demographic categories are identified. In some examples, ratings predictions are generated by identifying ratings associated with corresponding media materials eliciting similar neuro-response data. | 05-05-2011 |
20110119124 | MULTIMEDIA ADVERTISEMENT EXCHANGE - An advertisement exchange obtains characteristics associated with multimedia advertisements such as commercial slots in a commercial pod, banners in a video, announcements in an audio program, etc. Characteristics may include demographic information, advertisement type, survey information, etc. Advertisement slots are offered with information on advertisement slot characteristics and may be selected, purchased, exchanged, and analyzed by advertisers, individuals, corporations, and firms. Advertisement slot characteristics may be changed in real-time as placement of advertisements in surrounding slots changes the characteristics of a particular slot. Advertisements may be automatically matched with advertisement slots based on advertisement slot characteristics and advertisement characteristics. | 05-19-2011 |
20110119129 | ADVERTISEMENT EXCHANGE USING NEURO-RESPONSE DATA - An advertisement exchange determines characteristics associated with advertisement slots such as slots in a commercial pod, locations on a printed page, banners in a video, billboards, etc. Characteristics may include demographic information, advertisement type, and neuro-response characteristics such as priming, attention, engagement, and retention. Advertisement slots are matched with advertisements and may be selected, purchased, exchanged, and analyzed by advertisers, individuals, corporations, and firms. In some examples, bids and offers are made for advertisement slots based on advertisement slot characteristics. Advertisement slot characteristics may be changed in real-time as placement of advertisements in surrounding slots changes the characteristics of a particular slot. | 05-19-2011 |
20110237971 | DISCRETE CHOICE MODELING USING NEURO-RESPONSE DATA - A system obtains neuro-response data as well as survey based data during discrete choice modeling to evaluate subject decision making processes. A discrete choice model evaluates a decision made by a subject as a function of multiple variables. Neuro-response data vectors and orthogonal survey based data vectors are weighted and combined to generate multi-dimensional vectors. The multi-dimensional vectors are used to estimate the effectiveness of changing particular variables in modifying subject behavior. | 09-29-2011 |
20110270620 | NEUROLOGICAL SENTIMENT TRACKING SYSTEM - Distributed mechanisms are provided for implementing a neurological sentiment tracking system to collect and analyze consumer and business sentiment. Neuro-response data as well as optional survey and interview data may be collected from subjects about personal finance expectations, anticipated hiring expectations, views on prospects for the economy in the short and long term, purchase expectations, etc. Neuro-response data collection mechanisms such as Electroencephalography (EEG) and/or facial emotion encoding can be used along with surveys and interviews to collect data from subjects in a variety of environments. Collected data may be aggregated to aid in economic forecasting and modeling. Data may be continuously collected to provide high temporal resolution. Analysis may also be performed to determine impacts of particular events on sentiment. | 11-03-2011 |
20110276504 | METHODS AND APPARATUS FOR PROVIDING REMUNERATION FOR ADVOCACY - Users in a social networking environment are matched with subjects of advocacy, such as products, services, offers, candidates, etc., by evaluating user profile characteristic information. The user may provide advocacy materials and an advocacy system may also generate advocacy materials that may be incorporated with the user's own testimonials. The advocacy materials are distributed using social network channels. A remuneration tracking system monitors distribution of the advocacy materials and analyzes metrics to determine the effectiveness of the distribution. In some examples, the renumeration tracking system monitors redistribution of the advocacy materials, purchase or selection of an offer upon viewing the advocacy materials, and/or commenting or positively valuing the advocacy materials. | 11-10-2011 |
20110282231 | MECHANISMS FOR COLLECTING ELECTROENCEPHALOGRAPHY DATA - Efficient and effective mechanisms for collecting electroencephalography (EEG) data are provided to allow neuro-response data collection for in situ engagement monitoring and tracking. An EEG headset includes multiple point electrodes individually isolated and amplified. In some examples, multiple left side scalp electrodes exert forces that counterbalance forces from multiple right side scalp electrodes to secure the headset to allow front electrodes and rear electrodes to contact the scalp. Electrodes are arranged to avoid contact with the temporal region. The headset can be configured to perform processing while supporting both continuous input and output. | 11-17-2011 |
20110282232 | NEURO-RESPONSE DATA SYNCHRONIZATION - Efficient and effective mechanisms for collecting electroencephalography (EEG) data are provided to synchronize neuro-response data collection with stimulus material presentation for in situ engagement monitoring and tracking. An EEG headset includes multiple point electrodes individually isolated and amplified. In some examples, a stimulus material presentation mechanism includes a clock source and a clock transmitter. The clock transmitter sends clock signals to a neuro-response data collection mechanism to allow synchronization of neuro-response data collected with stimulus presentation events. The EEG headset can be configured to perform processing while supporting both continuous input and output. | 11-17-2011 |
20110282749 | METHODS AND APPARATUS FOR PROVIDING ADVOCACY AS ADVERTISEMENT - Entities seeking to promote goods, services, offers, candidates, etc., may elect to use advocates in a social networking environments instead of advertising. Social networking user profile characteristics are analyzed to identify advocates for subjects of advocacy such as brands, products, services, offers, political candidates, etc. Profile characteristics may include the advocate's own profile information as well as profile information of those in the advocate's social network. An advocate may select a subject of advocacy and generate advocacy materials or customized advocacy materials may be created and/or combined with user materials. The advocacy materials may be analyzed using neuro-response data to generate effective and targeted materials for distribution using social networking channels. | 11-17-2011 |
20120036004 | NEURO-RESPONSE EVALUATED STIMULUS IN VIRTUAL REALITY ENVIRONMENTS - A system presents stimulus materials such as products, product packages, displays, services, offerings, etc., in virtual reality environments such as market aisles, store shelves, showroom floors, etc. Sensory experiences output to the user via the virtual reality environment elicit user interactivity. User activity and responses are used to modify marketing materials and/or virtual reality environments. Neuro-response data including electroencephalography (EEG) data is collected from users in order to evaluate the effectiveness of marketing materials in virtual reality environments. In particular examples, neuro-response data is used to modify marketing materials and virtual reality environments presented to the user. | 02-09-2012 |
20120036005 | LOCATION AWARE PRESENTATION OF STIMULUS MATERIAL - A system identifies the location of a user and presents location aware stimulus material to the user. Discounts, promotions, and advertising can be delivered to the user on a wireless device based on location and path information. Stimulus material on in store monitors, billboards, and displays are modified based on information about individuals near the monitors and displays. In particular embodiments, neuro-response data is collected using a portable electroencephalography (EEG) headset while a user is exposed to stimulus materials to allow the effectiveness of the stimulus material to be determined. Stimulus materials presented can also be evaluated for neuro-response effectiveness prior to presentation to users in a location aware and personalized manner. | 02-09-2012 |
20120072289 | BIOMETRIC AWARE CONTENT PRESENTATION - A content generation, presentation, and evaluation system identifies biometric factors to improve the effectiveness of content presented to subjects. Biometric factors include subject visual acuity ranges, color sensitivity spectrums, audio sensitivity spectrums, chemical sensitivity ranges, etc. Content is generated and/or modified to benefit from subject visual acuity ranges, spectral sensitivities, tactile sensitivities, etc. In particular examples, content is tailored and/or modified for particular individuals and groups based on acuity and sensitivity profiles of those individuals or groups. Neuro-response data can be analyzed to determine the effectiveness of biometric aware content and further enhance content generation. | 03-22-2012 |
20120083668 | SYSTEMS AND METHODS TO MODIFY A CHARACTERISTIC OF A USER DEVICE BASED ON A NEUROLOGICAL AND/OR PHYSIOLOGICAL MEASUREMENT - Example methods, systems and tangible machine readable instructions to operate a user device are disclosed herein. An example method of operating a user device includes collecting at least one of neurological data or physiological data of a user interacting with the user device. The example method also includes identifying a current user state based on the at least one of the neurological data or the physiological data. In addition, the example method includes modifying a characteristic of the user device based on the current user state and a desired user state. | 04-05-2012 |
20120084139 | SYSTEMS AND METHODS TO MATCH A REPRESENTATIVE WITH A COMMERCIAL PROPERTY BASED ON NEUROLOGICAL AND/OR PHYSIOLOGICAL RESPONSE DATA - Example methods, systems and tangible machine readable instructions to match a representative with a commercial property are disclosed herein. An example method for matching a representative with a commercial property includes comparing one or more of neurological or physiological response data from a panelist exposed to the property or a facsimile of the property to a plurality of representative attributes to determine a plurality of compatibility scores. Each of the representative attributes corresponds to a respective candidate representative. The example method also includes selecting the candidate representative having a highest one of the compatibility scores to represent the property. | 04-05-2012 |
20120108995 | NEURO-RESPONSE POST-PURCHASE ASSESSMENT - Efficient and effective mechanisms for collecting neuro-response data are provided to allow assessment of post-purchase products, services, offerings, and experiences. In some examples, a neuro-response data collection mechanism such as a portable electroencephalography (EEG) headset is used to collect neuro-response data from a consumer exposed to a product in a post-purchase state. Post-purchase assessments may be made at particular times after a purchase transaction. A post-purchase assessment may be compared to a pre-purchase assessment. The assessments can be used to enhance product packaging, modify service components, improve sustained experiences, change consumer behavior, etc. | 05-03-2012 |
20120130800 | SYSTEMS AND METHODS FOR ASSESSING ADVERTISING EFFECTIVENESS USING NEUROLOGICAL DATA - Example methods, systems and machine readable instructions are disclosed for assessing advertising effectiveness based on neurological data. An example method includes analyzing neuro-response data from a panelist exposed to media to determine a first score representative of an attention level of the panelist, a second score representative of an emotional engagement of the panelist, and a third score representative of memory activity of the panelist. In addition, the example method includes calculating a persuasion metric, a novelty metric and an awareness metric based on the first, second and third scores. | 05-24-2012 |
20120253921 | INTRACLUSTER CONTENT MANAGEMENT USING NEURO-RESPONSE PRIMING DATA - A system uses neuro-response information to evaluate content within a cluster, such as commercials in a pod, advertisements in a frame, or products on a shelf, to determine priming characteristics associated with each pieces of content within the cluster. The priming characteristics and other data are combined to obtain blended attributes. The blended attributes are correlated with each piece of intracluster content to allow intelligent management including selection, arrangement, ordering, presentation, and/or scheduling of intracluster content. Intracluster content may also use priming characteristics associated with extracluster content to further improve management. | 10-04-2012 |
20120284112 | SYSTEMS AND METHODS FOR SOCIAL NETWORK AND LOCATION BASED ADVOCACY WITH NEUROLOGICAL FEEDBACK - Example methods, systems and tangible machine readable instructions for social network and location based advocacy with neurological feedback are disclosed. An example the method includes detecting a location of a consumer and identifying an advocate in a social network of the consumer. The advocate being a person connected with the consumer in the social network. The example method also includes selecting advocacy material based on the location and the advocate. In addition, the example method includes obtaining neuro-response data from the consumer while or after the consumer is exposed to the advocacy material and determining an effectiveness of the advocacy material based on the neuro-response data. | 11-08-2012 |
20120284332 | SYSTEMS AND METHODS FOR FORMATTING A PRESENTATION IN WEBPAGE BASED ON NEURO-RESPONSE DATA - Example methods, systems and tangible machine readable instructions to format a presentation in a social network are disclosed. An example method includes collecting first neuro-response data from the user while the user is engaged with a social network. The example method also includes formatting the presentation based on the first neuro-response data and social network information identifying a characteristic of the social network of the user. | 11-08-2012 |
20120290409 | MARKETING MATERIAL ENHANCED WAIT STATES - A marketing materials presentation system identifies wait states such as loading states and idle states and selects marketing materials for presentation during wait states. Marketing materials may be selected based on materials viewed prior to a wait state and activity requested that triggered the wait state. In some examples, characteristics of a viewer including demographic informational, profile data, past viewing and purchase activity, neuro-response data, etc., is analyzed to select wait state marketing materials. Wait state marketing materials may also be selected using wait state characteirstics and marketing material characteristics. | 11-15-2012 |
20120301120 | METHODS AND APPARATUS FOR PROVIDING VIDEO WITH EMBEDDED MEDIA - Methods and apparatus for providing video with embedded media are disclosed. An example method includes dividing an image comprising a number of pixels into a number of portions, each portion including less than all of the pixels of the image, and blending respective ones of the portions with different video frames of a stream of video frames comprising a host presentation, wherein the media reaches a discernibility threshold when the host presentation is played at an accelerated rate. | 11-29-2012 |
20130024272 | EFFECTIVE VIRTUAL REALITY ENVIRONMENTS FOR PRESENTATION OF MARKETING MATERIALS - Effective virtual reality environments including in-store virtual reality environments such as supermarket aisles, store shelves, cooler displays, etc. are generated using frameworks and customer layout information. Marketing materials are integrated with the virtual reality environment while introducing imperfections and/or other cues of realism to create a virtual reality environment representation. Imperfections may include misaligned marketing materials, product label blemishes, packages placed slightly askew, etc. Sensory experiences output to the user via the virtual reality environment representation elicit interactivity with a user and user movements, motions, and responses are used to evaluate the effectiveness of the marketing materials and/or the virtual reality environment representations. | 01-24-2013 |
20130073396 | ADVERTISEMENT EXCHANGE USING NEURO-RESPONSE DATA - Example methods, systems and machine readable instructions are disclosed for assessing advertising effectiveness based on neurological data. An example method includes determining advertisement slot characteristics for a plurality of advertisement slots. The example advertisement slot characteristics include subject resonance measured by determining a first event related potential from neuro-response data gathered from multiple regions of a brain of a subject, determining a second event related potential from the neuro-response data and calculating a differential measurement of the first event related potential and the second event related potential, the subject resonance based on the differential measurement. The example method also includes matching the plurality of advertisement slots with a plurality of advertisements based on the advertisement slot characteristics. | 03-21-2013 |
20130166373 | APPARATUS AND METHODS FOR PRESENTATION OF STIMULUS MATERIAL - Example methods, apparatus, systems and machine readable instructions are disclosed for presenting stimulus material. An example method includes selecting first media to present to a user based on a current location of the user. The example method also includes monitoring neuro-response data gathered from the user exposed to the first media, the neuro-response data gathered from a mobile device used by the user. In addition, the example method includes determining an effectiveness of the first media based on the neuro-response data and selecting second media to present to the user based on the effectiveness of the first media. | 06-27-2013 |
20130185140 | ANALYSIS OF MARKETING AND ENTERTAINMENT EFFECTIVENESS USING CENTRAL NERVOUS SYSTEM, AUTONOMIC NERVOUS SYSTEM, AND EFFECTOR DATA - Example methods, apparatus, systems and machine readable media are disclosed herein for analyzing response data from subjects exposed to media. An example method includes obtaining first response data from a first data collection modality and second response data from a second data collection modality from a subject exposed to an advertisement or entertainment. The example method also includes generating a coupling index based on first data from a first frequency band of the first response data and second data from a second frequency band of the first response data, the first frequency band and the second frequency band being different. In addition, the example methods includes generating validation data based on the second response data and one or more of the first response data or the coupling index and determining an effectiveness of the advertisement or entertainment based on one or more of the coupling index or the validation data. | 07-18-2013 |
20130185141 | STIMULUS PLACEMENT SYSTEM USING SUBJECT NEURO-RESPONSE MEASUREMENTS - Example methods, apparatus, systems and machine readable media are disclosed herein for selecting advertisement or entertainment location based on neuro-response data. An example method includes analyzing first neuro-response data from a first subject exposed to source material. The example method also includes identifying a candidate location in the source material for introduction of an advertisement or entertainment based on the first neuro-response data. In addition, the example method includes analyzing second neuro-response data from at least one of the first subject and a second subject exposed to a combination of the source material and the advertisement or entertainment inserted in the candidate location. The example also includes determining an effectiveness of the advertisement or entertainment based on the second neuro-response data. | 07-18-2013 |
20130185142 | CONTENT BASED SELECTION AND META TAGGING OF ADVERTISEMENT BREAKS - Example methods, apparatus, systems and machine readable media are disclosed herein for analyzing response data from subjects exposed to media. An example method includes collecting electroencephalography data from a brain of a subject exposed to an advertisement. The example method also includes determining neuro-response data from the electroencephalography data, the neuro-response data representative of interaction between a first frequency band and a second frequency band of the electroencephalography data, the second frequency band being different than the first frequency band. In addition, the example method includes determining resonance to the advertisement based on the neuro-response data and identifying one or more priming levels for one or more locations in a source material based on an attribute of the source material. The example method also includes selecting a first one of the one or more locations for inclusion of the advertisement based on the resonance and the priming levels. | 07-18-2013 |
20130185144 | SYSTEMS AND METHODS FOR ANALYZING NEURO-REPONSE DATA AND VIRTUAL REALITY ENVIRONMENTS - Example methods, systems and machine readable instructions are disclosed for analyzing neuro-response data and virtual reality environments. An example method includes analyzing neuro-response data gathered from an individual exposed to a virtual reality comprising a virtual reality setting and a marketing material. The example method also includes determining an effectiveness of one or more of the virtual reality setting or the marketing material based on the neuro-response data. In addition, the example method includes modifying one or more of the virtual reality setting or the marketing material based on the effectiveness. | 07-18-2013 |
20130185145 | NEURO-PHYSIOLOGY AND NEURO-BEHAVIORAL BASED STIMULUS TARGETING SYSTEM - Example methods, apparatus, systems and machine readable media are disclosed herein for analyzing response data from subjects exposed to media. An example method includes obtaining first neuro-response data from a first frequency band and second neuro-response data from a second frequency band of brain activity of a subject exposed to one or more of an advertisement or entertainment, the first frequency band and the second frequency band being different. The example method also includes combining the first and second neuro-response data and data representative of a first attribute of the first advertisement or entertainment to generate selection information. In addition, the example method includes selecting a second advertisement or entertainment for presentation to the subject based on the selection information and data representative of a second attribute of the second advertisement or entertainment. | 07-18-2013 |
20130290094 | METHODS AND SYSTEMS TO EXPLICITLY AND IMPLICITLY MEASURE MEDIA IMPACT - Example methods, apparatus, systems, and articles of manufacture to explicitly and implicitly measure media impact are disclosed. An example method includes analyzing first survey response data obtained from a control group panelist responding to a first survey instrument after exposure to first media. An example first survey instrument includes an implicit measure. The example first survey response data includes first implicit response data. The example method further includes analyzing second survey response data obtained from a test group panelist responding to the first survey instrument after exposure to second media. The example second survey response data includes second implicit response data. The example second media includes elements of the first media and target advertising or entertainment material not included in the first media. The example method also includes assessing an effectiveness of the target advertising or entertainment material based on the first and second implicit response data. | 10-31-2013 |
20130304540 | ANALYSIS OF MARKETING AND ENTERTAINMENT EFFECTIVENESS USING MAGNETOENCEPHALOGRAPHY - Example methods, apparatus, systems and machine readable media are disclosed herein for analyzing magnetoencephalographic response data from subjects exposed to media. An example method includes identifying a degree of phase synchrony between a first pattern of oscillation in a first frequency band and a second pattern of oscillation in a second frequency band of magnetoencephalographic response data gathered from a subject exposed to an advertisement or entertainment. In the example method, the magnetoencephalographic response data comprises the first frequency band and the second frequency band. In addition, the example method includes determining an effectiveness of the advertisement or entertainment based on the degree of phase synchrony | 11-14-2013 |
20130332259 | NEURO-RESPONSE STIMULUS AND STIMULUS ATTRIBUTE RESONANCE ESTIMATOR - Example methods, systems, and machine readable media are disclosed herein for determining a subject resonance measurement. An example method includes accessing first neuro-response data obtained from a subject prior to exposure to an advertisement or entertainment and second neuro-response data obtained from the subject after exposure to the advertisement or the entertainment, respectively. The example method includes calculating, using a processor, a first event related potential measurement and a second event related potential measurement based on the first neuro-response data and the second neuro-response data. The example method includes calculating, using the processor, a differential event related potential measurement based on the first event related potential measurement and the second event related potential measurement. In addition, the example method includes determining a subject resonance measurement to the advertisement or the entertainment based on the differential event related potential measurement. | 12-12-2013 |
20140032776 | METHODS AND APPARATUS FOR PROVIDING PERSONALIZED MEDIA IN VIDEO - A system provides personalized media in video for presentation using a video decoder in a device such as a video recorder, hardware or software player, computer system, or television. The personalized media may be embedded or hidden in a video stream or provided separately. A video decoder determines profile and preference information associated with a viewer, group, or demographic and personalizes commercial content using the profile and preference information. The system includes personalized media by introducing, embedding, overlaying, etc., media on video during commercial breaks. Personalized media may be provided during normal viewing or may be provided when a skip forward or fast forward request is received. The system may also evaluate personalization mechanisms using neuro-response measurements. | 01-30-2014 |
20140051044 | SYSTEMS AND METHODS TO GATHER AND ANALYZE ELECTROENCEPHALOGRAPHIC DATA - Example methods are disclosed herein that include obtaining electroencephalographic (EEG) data from a subject via a device comprising two or more independently adjustable bands, each of the bands having a plurality of electrodes to detect the electroencephalographic data from a brain of the subject, each band selectively rotatable relative to an adjacent band and each band selectively compressible to increase a force of the electrodes against a head of the subject. The example method also includes converting the EEG data into digital EEG signals and conditioning the digital EEG signals. In addition, the example method includes analyzing the digital EEG signals using one or more analysis protocols to determine a mental characteristic of the subject and transmitting the mental characteristic to an output device. | 02-20-2014 |
20140051960 | SYSTEMS AND METHODS TO GATHER AND ANALYZE ELECTROENCEPHALOGRAPHIC DATA - Example devices are disclosed herein that include a first elongated band coupled to a first housing to be located on a first side of a head of a subject and a second housing to be located near a second side of the head of the subject, the first elongated band comprising a first set of electrodes. The example device also includes a second elongated band coupled to the first housing and to the second housing, the second elongated band comprising a second set of electrodes. In addition, the device includes a third elongated band coupled to the first housing and to the second housing, the third elongated band comprising a third set of electrodes. | 02-20-2014 |
20140051961 | SYSTEMS AND METHODS TO GATHER AND ANALYZE ELECTROENCEPHALOGRAPHIC DATA - Example devices are disclosed herein that include a central body portion and a plurality of extensions extending from the central body portion, each extension having an end coupled to an electrode. The example device also includes an adjustment band disposed along a longitudinal axis of the central body to adjust a position of the extensions. | 02-20-2014 |
20140164095 | NEURO-RESPONSE DATA SYNCHRONIZATION - An example system includes a headset to gather first data comprising first neuro-response data and second neuro-response data from a user while the user is exposed to stimulus material. In the example system, the headset comprises a first sensor to gather the first neuro-response data, the first neuro-response data comprising at least one of electroencephalographic data or magnetoencephalographic data, and a second sensor to gather the second neuro-response data, the second neuro-response data comprising facial emotion encoding data. The headset also comprises a processor to synchronize the first neuro-response data, the second neuro-response data and the stimulus material to generate synchronized data and determine an effectiveness of a portion of the stimulus material based on the synchronized data. | 06-12-2014 |
20140278914 | METHODS AND APPARATUS TO DETERMINE EFFICIENCIES OF MEDIA DELIVERY ACROSS PLATFORMS - Methods and apparatus to determine efficiencies of media delivery across platforms are disclosed. An example method includes obtaining a first effectiveness metric for a first platform, obtaining a first reach of the first platform with respect for a target group of audience members, and calculating a first performance metric based on the first effectiveness metric and the first reach. | 09-18-2014 |