Patent application number | Description | Published |
20110282729 | SYSTEM AND METHOD TO PRODUCE AND CONTROL SUBSIDIZATION OF TARGETED MATERIALS AT POINT OF SALE - Disclosed is a system and method to produce and control subsidization of targeted advertising materials. According to one exemplary method, customized printer material and targeted advertising material is provided to a consumer, where the price of the customized printed material is subsidized in exchange for the consumer agreeing to receive the targeted advertising material. | 11-17-2011 |
20120240035 | SYSTEM AND METHOD FOR CREATING VARIABLE DATA PRINT SAMPLES FOR CAMPAIGNS - Methods and systems herein receive a selection of at least one variable data printing (VDP) pattern from a first user to compose an initial sample design. The methods receive image, text, and graphics into the initial sample design from the first user and the user tags such image, text and graphics with VDP pattern elements. The processes of receiving the image, text, and graphics and tagging alter the initial sample design into the tagged sample design. Further, the methods and systems can automatically convert the tagged sample design into at least one different format file. The methods and systems can automatically provide the different format file to at least one second user. Additionally, the second user can include data components into the different format file to support the composition of a targeted marketing campaign sample. | 09-20-2012 |
20130046638 | KNOWLEDGE-BASED SYSTEM AND METHOD FOR CAPTURING CAMPAIGN INTENT TO EASE CREATION OF COMPLEX VDP MARKETING CAMPAIGNS - As set forth herein, computer-implemented methods and systems facilitate providing an approach for using defined patterns of variable-data campaigns to enable a marketing service provider to express a non-expert user's desired campaign intent, using natural language and campaign intent terms, as well as to accurately capture the non-expert user's intent by communicating using non-technical campaign terminology. Communication of semantically robust campaign intent to variable-data campaign graphic designers and developers is facilitated by the described systems and methods, as is automated creation of a variable-data logic (plan) file based on semantic campaign intent. The described systems and methods facilitate the creation of variable data publishing (VDP) marketing campaigns by the non-expert, as well as communication and collaboration with the rest of a VDP design team. | 02-21-2013 |
20130110907 | METHOD AND SYSTEM FOR MERGING, CORRECTING, AND VALIDATING DATA | 05-02-2013 |
20130124337 | METHOD FOR EXTRACTING METADATA FOR E-COMMERCE OFFERINGS FROM VARIABLE DATA CAMPAIGN CONTENT - A method and system for making marketing campaigns discoverable to non-recipients via, for example, the Internet. In one example, information from a VDP marketing campaign is used to generate metadata that is embedded in web pages that support the VDP campaign. A non-recipient Internet user may discover the VDP campaign through various paths, such as via search engine results returned to the user during a web search. | 05-16-2013 |
20130182946 | METHODS AND SYSTEM FOR ANALYZING AND RATING IMAGES FOR PERSONALIZATION - As set forth herein, a computer-implemented method facilitates pre-analyzing an image and automatically suggesting to the user the most suitable regions within an image for text-based personalization. Image regions that are spatially smooth and regions with existing text (e.g. signage, banners, etc.) are primary candidates for personalization. This gives rise to two sets of corresponding algorithms: one for identifying smooth areas, and one for locating text regions. Smooth regions are found by dividing the image into blocks and applying an iterative combining strategy, and those regions satisfying certain spatial properties (e.g. size, position, shape of the boundary) are retained as promising candidates. In one embodiment, connected component analysis is performed on the image for locating text regions. Finally, based on the smooth and text regions found in the image, several alternative approaches are described herein to derive an overall metric for “suitability for personalization.” | 07-18-2013 |
20130194171 | Apparatus and Method for Mapping User-Supplied Data Sets to Reference Data Sets in a Variable Data Campaign - In accordance with one aspect of the present disclosure, apparatus are provided that allow for the automatic categorization of the subsets of a user-supplied data set, for example recipient lists for a multivariable distribution campaign. A user interface is disclosed that facilitates the uploading of the user's recipient list. A categorizer is disclosed which categorizes subsets of the user-supplied data. A storage mechanism is disclosed which stores reference categories of data expected by the multi-variable campaign logic. A mapper is disclosed which maps the user supplied data categorized by the categorizer to the reference categories stored by the storage mechanism. | 08-01-2013 |
20140043363 | SYSTEMS AND METHODS FOR IMAGE OR VIDEO PERSONALIZATION WITH SELECTABLE EFFECTS - Embodiments relate to systems and methods for image or video personalization with selectable effects. Image data, which can include video sequences or digital still images, can be received in a graphical personalization tool to perform various image processing and related operations to insert personalized objects into the image data. In aspects, the personalized object(s) can be or include graphical inputs such as, for instance, textual information, graphical information, and/or other visual objects. The graphical personalization tool can automatically perform one or more processing stages in the image path, such as identifying key regions in a still image and/or key frames in a video sequence, in which personalized objects will be generated and inserted. Personalized objects can be extended to additional regions of a still image, can be animated across multiple still images, and/or can be extended to additional frames of a video sequence, all on an automated or user-assisted basis. | 02-13-2014 |