Patent application number | Description | Published |
20120222057 | VISUALIZATION OF AFFECT RESPONSES TO VIDEOS - Analysis of mental states is provided to enable data analysis pertaining to videos. A video is embedded within a web-enabled interface which enables collecting mental state data. This web-enabled interface is then distributed and information on mental states is collected. Data is captured from viewers of the video where the data includes facial information and/or physiological data. Facial and physiological information may be gathered for a group of viewers. In some embodiments, demographics information is collected and used as a criterion for visualization of affect responses to videos. | 08-30-2012 |
20120222058 | VIDEO RECOMMENDATION BASED ON AFFECT - Analysis of mental states is provided to enable data analysis pertaining to video recommendation based on affect. Video response may be evaluated based on viewing and sampling various videos. Data is captured for viewers of a video where the data includes facial information and/or physiological data. Facial and physiological information may be gathered for a group of viewers. In some embodiments, demographics information is collected and used as a criterion for visualization of affect responses to videos. In some embodiments, data captured from an individual viewer or group of viewers is used to rank videos. | 08-30-2012 |
20120243751 | BASELINE FACE ANALYSIS - Facial information is collected on a person and used to analyze affect. Facial information can be used to determine a baseline face which characterizes the default expression that a person has on their face. Deviations from this baseline face can be used to evaluate affect and further be used to infer mental states. Facial images can be automatically scored for various expressions including smiles, frowns, and squints. Image descriptors and image classifiers can be used during this baseline face analysis. | 09-27-2012 |
20130079602 | ANALYSIS OF PHYSIOLOGY BASED ON ELECTRODERMAL ACTIVITY - Disclosed are computer-implemented techniques for analyzing physiology based on electrodermal activity. Initially, an individual's autonomic data is captured into a computer system. The autonomic data provides information for evaluating the physiology of the individual. The autonomic data is captured through at least one sensor. Analysis, based on the autonomic data captured on the individual, is received from a web service. An output related to physiology is rendered based on the analysis which was received. | 03-28-2013 |
20130080185 | CLINICAL ANALYSIS USING ELECTRODERMAL ACTIVITY - Computer-implemented techniques for clinical analysis using electrodermal activity are disclosed. Initially, an individual's electrodermal activity data is captured into a computer system. The electrodermal activity data is captured through a sensor. Then, this electrodermal activity data provides information on physiology of the individual. Analysis is received from a web service wherein the analysis is based on the electrodermal activity data captured on the individual. An output, related to physiology, is rendered based on the analysis which was received. | 03-28-2013 |
20130102854 | MENTAL STATE EVALUATION LEARNING FOR ADVERTISING - Analysis of mental states is performed as people view advertisements. Advertisement effectiveness is evaluated based on the analyzed mental states. Learning is then performed to determine the most effective ways to evaluate mental states based on the evaluation methods' ability to project advertisement effectiveness. Effectiveness descriptors are evaluated and statistics are assembled for the advertisements. One or more effectiveness classifiers are determined. Based on the effectiveness descriptors and classifiers, advertisement effectiveness is projected. | 04-25-2013 |
20130115582 | AFFECT BASED CONCEPT TESTING - Analysis of mental states pertaining to concept testing is described. Concepts may be evaluated by seeing a product, seeing a service, seeing a model, viewing an advertisement, and the like. Data which includes facial information is captured for viewers of a concept. Facial and physiological information is gathered for a group of viewers. Demographic information is collected and used as a criterion for evaluating the concept. Data captured from an individual viewer or group of viewers is used to optimize a concept. | 05-09-2013 |
20130151333 | AFFECT BASED EVALUATION OF ADVERTISEMENT EFFECTIVENESS - Analysis of mental states is provided in order to enable data analysis pertaining to affect-based evaluation of advertisement effectiveness. Advertisements can have various objectives, including entertainment, education, awareness, persuasion, startling, or a drive to action. Data, including facial information, is captured for an individual viewer or group of viewers. Physiological information may also be gathered for the viewer or group of viewers. In some embodiments, demographics information is collected and used as a criterion for rendering the mental states of the viewers in a graphical format. In some embodiments data captured from an individual viewer or group of viewers is used to optimize an advertisement. | 06-13-2013 |
20130189661 | SCORING HUMOR REACTIONS TO DIGITAL MEDIA - As an individual or a group of individuals view various types of humor, a webcam, using video capture, collects mental state data from the individual or individuals. The webcam data is analyzed to determine physiological data, facial data, and actigraphy data. Further, the direct collection of physiological data—electrodermal activity, heart rate, heart rate variation, skin temperature, and respiration—from an individual or individuals complements the webcam data. Analysis of this mental state data allows for the accurate comprehension of individual humor preferences and allows the individual's humor preferences to be used by the system to recommend humorous material based on these preferences. | 07-25-2013 |
20130218663 | AFFECT BASED POLITICAL ADVERTISEMENT ANALYSIS - Analysis of the mental states of voters is provided to gauge the effectiveness of political messages. Political advertisements are evaluated as they impact various groups of people. Data is captured for an individual voter or group of voters where the data includes facial information and physiological information. Demographics information can be collected and used as a criterion for rendering the mental states of the voters in a graphical format and is synchronized to the political advertisement. Based on mental state data political advertisements can be optimized and targeted based on political affiliation or political leaning. | 08-22-2013 |
20130238394 | SALES PROJECTIONS BASED ON MENTAL STATES - Analysis of mental states is performed in order to project sales. Projections may be based on effectiveness of an advertisement, a product, or a service. Effectiveness may be based on various objectives including entertainment, education, awareness, persuasion, startling, and drive to action. Data, including facial information and physiological information, is captured for an individual viewer or group of viewers. In some embodiments, demographics information is also collected and used as a criterion for rendering the mental states of the viewers in a graphical format. In some embodiments, data captured from an individual viewer or group of viewers is used to optimize sales projections. | 09-12-2013 |
20130245396 | MENTAL STATE ANALYSIS USING WEARABLE-CAMERA DEVICES - Mental state analysis may be performed using a wearable-camera device. Embodiments provide a glasses mounted camera or an ear-mounted device comprising a camera to collect mental state data of an individual being viewed. Information about the mental states of the individual being viewed can be fed back to the individual wearing the wearable-camera device via visual, verbal, or tonal indicators. Various emotional indicators can be provided to the wearer of the device. Analysis of the mental state data of the person being observed can be performed on the wearable-camera device, on a mobile platform, on a server, or a combination thereof. Shared and aggregated mental state information may be shared via social networking. A geographical representation of the mental state information may be rendered. | 09-19-2013 |
20130262182 | PREDICTING PURCHASE INTENT BASED ON AFFECT - Analysis of mental states is provided to evaluate purchase intent. Purchase intent may be determined based on viewing and sampling various products. Data is captured for viewers of a product where the data includes facial information, physiological data, and the like. Facial and physiological information may be gathered for a group of viewers. In some embodiments, demographics information is collected and used as a criterion for evaluating product or service purchase intent. In some embodiments, data captured from an individual viewer or group of viewers is used to optimize product purchase intent. | 10-03-2013 |