Patent application number | Description | Published |
20100318537 | PROVIDING KNOWLEDGE CONTENT TO USERS - Systems, methods, and computer-storage media for generating and providing knowledge content to users utilizing a web architecture that integrates information across data silos through a common, flexible data storage schema, such as a star or snowflake schema, are provided. Data from a content graph, a user activity graph, a social graph, and temporal data as it relates to each of the content graph, the social graph and the user activity graph, is stored in a knowledge content database utilizing the star schema. In this way, data from each of these formerly disparate sources may be accessed from a common, extensible application platform utilizing ontologies and pivot table functionality, thus providing smarter, more comprehensive knowledge in response to received user queries. | 12-16-2010 |
20100319049 | TRUSTED AGENT FOR ADVERTISEMENT PROTECTION - Embodiments are disclosed for providing trusted local enforcement of advertisement policies that are associated with digital content. One method includes receiving digital content and an associated advertisement policy at a network client. These items are received at the network client via a network from a content provider. A request is received to present the digital content with a media application of the network client. The method includes using a trusted agent of the network client to verify the authenticity of the advertisement policy in response to the request to present the content. The trusted agent operates to enforce the advertisement policy as a condition of presentation of the digital content at the media application. | 12-16-2010 |
20110040776 | Semantic Trading Floor - Review and filtering of search results is facilitated by providing additional types of results beyond links to existing documents can be provided in addition to or in place of links to existing documents. These additional results can facilitate modifying a search request to filter out unwanted documents. The additional results, when in the form of content display objects and/or application display objects, can also provide the user with varying levels of information detail. In some preferred embodiments, an ontology based knowledge base can be leveraged in order to facilitate providing and filtering the results. | 02-17-2011 |
20110196737 | SEMANTIC ADVERTISING SELECTION FROM LATERAL CONCEPTS AND TOPICS - Advertisements are selected for presentation on search result pages and web pages based on phrases generated from lateral concepts and topics identified for the search result pages and web pages. A search query or an indication of a web page is received for which advertisements are to be provided. Lateral concepts and topics are identified based on the search query or content of the web page. The lateral concepts and topics are used as phrases for selecting advertisements from an advertisement inventory. Selected advertisements are provided for presentation on a search results page in response to a search query or on a web page initially identified. | 08-11-2011 |
20110196851 | GENERATING AND PRESENTING LATERAL CONCEPTS - Systems, methods, and computer-storage media for generating lateral concepts are provided. The system includes a search engine to receive user queries, a storage to store content and its associated categories, and a lateral concept generator. The lateral concept generator is connected to both the search engine and storage. The lateral concept generator selects lateral concepts from categories associated with the content based on similarity scores for the stored content. | 08-11-2011 |
20110258032 | SEARCH ADVERTISEMENT SELECTION BASED ON USER ACTIONS - Advertisements are selected for presentation on a search results page based on the presence or absence of user activity within the search results page. When a search results page is provided to an end user, the search results page is tracked for user activity. If user activity is detected, a user context is identified and new advertisements are selected for presentation on the search results page based on the user context. In some embodiments, the search results page provides search results in clusters, and the user context corresponds with a search result cluster selected by an end user. In some embodiments, dominant concepts in the user context are identified and used to select advertisements. Alternatively, if user activity is not detected within a predetermined period of time, new advertisements are selected based on the absence of user activity within the search results page. | 10-20-2011 |
20110302149 | IDENTIFYING DOMINANT CONCEPTS ACROSS MULTIPLE SOURCES - Systems, methods, and computer-storage media for identifying dominant concepts are provided. The system includes a search engine connected to various sources, an entity extraction component, a metabase, and a ranking component. The search engine receives a contextual query and provides results in response to the contextual query. The entity extraction component parses the results and identifies entities included in the results. The metabase provides a distance between the entities included in the results and the query terms included in the contextual query. The ranking component ranks the entities based on the provided distance and selects dominant concepts within the results based on the ranks assigned to entities. | 12-08-2011 |
20120303444 | SEMANTIC ADVERTISING SELECTION FROM LATERAL CONCEPTS AND TOPICS - Advertisements are selected for presentation on search result pages and web pages based on phrases generated from lateral concepts and topics identified for the search result pages and web pages. A search query or an indication of a web page is received for which advertisements are to be provided. Lateral concepts and topics are identified based on the search query or content of the web page. The lateral concepts and topics are used as phrases for selecting advertisements from an advertisement inventory. Selected advertisements are provided for presentation on a search results page in response to a search query or on a web page initially identified. | 11-29-2012 |
20130097181 | VISUAL SEARCH USING MULTIPLE VISUAL INPUT MODALITIES - Systems, methods, and computer-readable storage media for web-scale visual search capable of using a combination of visual input modalities are provided. An edgel index is created that includes shape-descriptors, including edgel-based representations, that correspond to each of a plurality of images. Each edgel-based representation includes pixels that depicts edges or boundary contours of an image and is created, at least in part, by segmenting the image into a plurality of image segments and performing a multi-phase contour detection on each segment. Upon receiving a search query having a visual query input, the visual query input is converted into shape-descriptors, including an edgel-based representation, and the shape-descriptors, including the edgel-based representation, of each of the plurality of images is compared with the shape-descriptors, including the edgel-based representation, of the visual query input to identify at least one image of the plurality of images that matches the visual query input. | 04-18-2013 |
20130254199 | PROVIDING KNOWLEDGE CONTENT TO USERS - Systems, methods, and computer-storage media for generating and providing knowledge content to users utilizing a web architecture that integrates information across data silos through a common, flexible data storage schema, such as a star or snowflake schema, are provided. Data from a content graph, a user activity graph, a social graph, and temporal data as it relates to each of the content graph, the social graph and the user activity graph, is stored in a knowledge content database utilizing the star schema. In this way, data from each of these formerly disparate sources may be accessed from a common, extensible application platform utilizing ontologies and pivot table functionality, thus providing smarter, more comprehensive knowledge in response to received user queries. | 09-26-2013 |
20140074852 | Visual Search Using Multiple Visual Input Modalities - Systems, methods, and computer-readable storage media for web-scale visual search capable of using a combination of visual input modalities are provided. An edgel index is created that includes shape-descriptors, including edgel-based representations, that correspond to each of a plurality of images. Each edgel-based representation includes pixels that depicts edges or boundary contours of an image and is created, at least in part, by segmenting the image into a plurality of image segments and performing a multi-phase contour detection on each segment. Upon receiving a search query having a visual query input, the visual query input is converted into shape-descriptors, including an edgel-based representation, and the shape-descriptors, including the edgel-based representation, of each of the plurality of images is compared with the shape-descriptors, including the edgel-based representation, of the visual query input to identify at least one image of the plurality of images that matches the visual query input. | 03-13-2014 |
20140379686 | GENERATING AND PRESENTING LATERAL CONCEPTS - Systems, methods, and computer-storage media for generating lateral concepts are provided. The system includes a search engine to receive user queries, a storage to store content and its associated categories, and a lateral concept generator. The lateral concept generator is connected to both the search engine and storage. The lateral concept generator selects lateral concepts from categories associated with the content based on similarity scores for the stored content. | 12-25-2014 |