Patent application number | Description | Published |
20110184811 | PROVIDING CONTEXTUAL ADVERTISEMENTS FOR ELECTRONIC BOOKS - Systems and methods for providing contextual advertisements to present to a user in association with electronic books are provided. Advertising entities may submit information to include in the contextual e-book advertisement. An advertisement manager identifies the e-book and content associated with each page therein. A target page to receive the advertisement is identified. The contextual e-book advertisement is generated using content associated with the target page as well as content associated with each page preceding the target page. Content associated with pages subsequent to the target page is analyzed to determine if the advertisement is appropriate for the target page. Additional sequential information and user profile information may be used to generate the contextual e-book advertisement. Based on the content of the e-book and the parameters of the information submitted by the advertising entity, a contextual e-book advertisement is generated for the target page and presented to a user. | 07-28-2011 |
20110225035 | Determining Supply and Demand Using Online Advertisements - Systems, methods, and computer media for determining supply of and demand for a category of product or service are provided. Demand for a category of good or service is determined by combining advertising performance information for online advertisements relating to the category of goods or services and Internet query information relating to the category of goods or services using a weighting scheme. Supply of the category of good or service is determined by combining online advertisement placement information, offline advertisement placement information, and offline sales location information relating to the category of good or service using a weighting scheme. A user may select to view supply, demand, or supply and demand for the category of good or service. | 09-15-2011 |
20110258039 | EVALUATING PREFERENCES OF USERS ENGAGING WITH ADVERTISEMENTS - Embodiments of the present invention relate to systems, methods, and computer-storage media for providing a method of evaluating preferences of particular users with respect to engaging with advertisements. In one embodiment, advertisements are delivered to users based on user engagement with advertisements. In particular, a request is received from an advertiser to present an advertisement to a set of users meeting a threshold user engagement level. After evaluating user engagement levels of the set of users, a subset of the set of users meeting the threshold user engagement level is determined. The advertisement is then presented to the subset of users. | 10-20-2011 |
20110270686 | ONLINE PLATFORM FOR WEB ADVERTISEMENT PARTNERSHIPS - Embodiments of the present invention relate creating online advertising co-campaigns between multiple web advertisers. Users affiliated with different entities looking to advertise online can easily submit requests to form the co-campaigns. The partner advertisers the users request to form co-campaigns with can then be messaged and asked whether the partner advertisers will agree to the online advertising partnership. A co-campaign will be created and managed if the partner advertisers agree to take part in the co-campaign. Co-campaigns are possible for online one-to-one, many-to-one, and many-to-many advertising partnerships online. | 11-03-2011 |
20110288928 | ONLINE PLATFORM FOR WEB ADVERTISEMENT COMPETITION - Embodiments discussed herein relate to creating and managing competitive campaigns for advertisement spaces on a web page. Competitive campaigns may take several forms, including boosting bids for advertisements to try an match the competitor's advertisement bids in an online auction, dynamically replacing the entity's advertisement being shown, or out-and-out refusing to show an advertisement whenever the competitor's advertisement is also shown. | 11-24-2011 |
20110313846 | INCLUDING PERSONALIZED CONTENT IN AN ADVERTISEMENT | 12-22-2011 |
20120124143 | RICH EMAIL ATTACHMENT PRESENTATION - One or more techniques and/or systems are disclosed for providing a rich email experience for an email with an attachment. Intention metadata that is associated with an attachment to an email is identified, where the intention metadata indicates a sender intention for the attachment. The intention metadata may be identified prior to sending the email and included with the email, or identified after receipt of the email. Further, the intention metadata is applied to the attachment so that the attachment is presented in a rich format to the recipient that reflects the sender intention for the attachment, such as highlighting portions, and/or presenting images, for example, in a desired sequence. | 05-17-2012 |
20120130822 | COMPUTING COST PER INTERACTION FOR INTERACTIVE ADVERTISING SESSIONS - Described herein are technologies related to charging advertisers for advertisements presented to a user in an interactive advertising session. An advanced interactive system captures gestures, spoken words, facial expressions, and the like, and advertisements are presented to a user based upon such captured gestures, spoken words, facial expressions and the like. User interactions with respect to these advertisements are then captured, and advertisers are charged fees per captured interactions between the user and the advertisements. | 05-24-2012 |
20120143693 | Targeting Advertisements Based on Emotion - A computer system, a computer-implemented method, and computer readable media configured to target advertisements based on emotional states are provided. Advertisers specify desired emotional states of users they intend to target with advertisements. Advertisers also provide emotional tags having the desired emotional state of users that should see the advertisements linked to the emotional tags. Online activities for users are obtained and processed to assign emotional states to the users. An advertisement engine selects advertisements that are emotionally compatible based on the assigned emotional states and the desired emotional states provided by the advertisers. | 06-07-2012 |
20120150633 | GENERATING ADVERTISEMENTS DURING INTERACTIVE ADVERTISING SESSIONS - A method, computer readable media, and computer system for generating advertisement messages are provided. The computer system includes an advertisement engine and an advanced interactive platform that receive user events. The advanced interactive platform selects response templates associated with user events received from a user. In turn, the advanced interactive platform transmits the response templates to the advertisement engine. The advertisement engine processes the response template and populates the response template with advertising hints to dynamically generate advertisement messages. The advertisement engine may include indicators that solicit user feedback in the advertisement message. The user feedback received by the advanced interactive platform triggers additional user events that are used to generate additional advertisements and to discover interests of the user. | 06-14-2012 |
20120158502 | PRIORITIZING ADVERTISEMENTS BASED ON USER ENGAGEMENT - An advertisement engine, a computer-implemented method, and computer-readable media to select advertisements are provided. The advertisement engine is connected to an advertisement database and user database. The advertisement engine selects advertisements from the advertisement database based on user engagement data associated with a user. The user engagement data is stored in the user database. The user engagement data includes the length of time a user focused on content displayed by a client device. | 06-21-2012 |
20120296742 | ADVERTISING UTILIZING DEVICE-TO-DEVICE INTERACTIONS - Methods and systems for enabling an advertiser to utilize device-to-device interactions to track word-of-mouth advertising and to take advantage of differentiated pricing schemes based on a quantity of an item are provided. An advertisement is received on a first device, and the first device identifies a second device that is receptive to interaction. The first device interacts with the second device. Concurrently with the interaction, an advertisement identifier associated with the advertisement is communicated from the first device to the second device. The advertisement identifier enables the second device to receive the advertisement. | 11-22-2012 |
20120303442 | ADVERTISEMENT RENDERING FOR MULTIPLE SYNCED DEVICES - Methods and systems for synchronizing communication of different versions of an advertisement to multiple, disparate devices associated with a user are provided. The advertisement is received on a first device associated with the user. Incident to receiving the advertisement, the first device establishes a communication path with a second device associated with the user. Utilizing the communication path, capabilities of the second device are determined. A version of the advertisement is rendered for the second device, where the version rendered is dependent upon the determined capabilities of the second device. And, utilizing the communication path, the rendered version of the advertisement is communicated to the second device. | 11-29-2012 |