Patent application number | Description | Published |
20110184958 | SYSTEM AND METHOD FOR FINDING RELATIVE SCORE AND ENHANCING ONE OR MORE SCORES ASSOCIATED WITH DATA OBJECTS - Methods, systems and computer program products are provided for computing relative score and enhancing one or more scores associated with data objects. In one method, the method receives, at a computing system, one or more data objects from a user. The method further extracts one or more internal and external parameters based on the one or more data objects. Subsequently, the method compares data objects of the user with corresponding data objects of one or more competing users, based at least in part on the one or more extracted parameters and the requirement included in the data object of the user. Further, in some embodiments, the data objects and requirements of the user are also compared with the corresponding data objects and requirements of one or more complementary users, based at least in part on the one or more extracted parameters. The method further computes one or more scores associated with the data objects based at least in part on the at least one of the comparison of the one or more data objects of the user with the corresponding data objects of one or more competing users and/or the one or more extracted parameters. The method may also provide feedback to the user, where the feedback is directed to enhance the one or more computed scores associated with the data objects. | 07-28-2011 |
20110208579 | SYSTEM FOR GENERATING ADVERTISEMENTS - A system for generating advertisements includes a communication interface to obtain a user entry for creating an advertisement. A data memory is coupled with the communication interface. The data memory stores the user entry. A processor is coupled with the data memory. In accordance with the user entry, the processor generates an advertisement, where the advertisement is made available for immediate display to a public. | 08-25-2011 |
20120010939 | SOCIAL NETWORK BASED ONLINE ADVERTISING - Techniques are provided in which review, comment, or purchase information is obtained, associated with a first user and relating to a product or service, product or service type, or brand. A second user is identified who is in an explicit or implicit social network of the first user. An online advertisement is generated, targeted to a second user and relating to the first product or service, product or service type, or brand. The online advertisement is generated utilizing the review, comment, or purchase information, which may serve as a trusted implicit or explicit recommendation regarding a subject of the advertisement. | 01-12-2012 |
20120030010 | SOCIAL IMPACT ON ADVERTISING - Techniques are provided that relate to social and communications impact relating to advertising. Techniques are provided that include tracking information relating to an online advertisement served to a user, communications between the ser and one or more other users in the user's social network relating to the advertisement or a subject of the advertisement, and online or offline behavior of the other users in connection with one or more objectives of the online advertisement. The tracked information is used in assessing the impact of the advertising on the other users, which assessment can be used in advertisement campaign optimization. | 02-02-2012 |
20120059848 | SOCIAL NETWORK BASED USER-INITIATED REVIEW AND PURCHASE RELATED INFORMATION AND ADVERTISING - Techniques are provided which include obtaining, from a user, a query for review or purchase information from users in a social network of the user, relating to a product, service or brand that, for example, the use ay be considering or intending to purchase. Based at least in part on the query, review or purchase information is obtained from multiple users in a social network of the user, relating to the duct, service or brand, and this information is used in formulating a reply to the user. Collected information may also be used in advertising targeted to the user. | 03-08-2012 |
20120116885 | SOCIAL NETWORK BASED ONLINE ADVERTISING AND ADVERTISEMENT BRANDING - Techniques are provided in which positive review, positive comment, or purchase information is obtained, of a first user and relating to a product, service or brand. A second user is identified who is in a social network of the first user. An online advertisement is generated, targeted to a second user, that includes at least one visible feature to allow the second user to recognize the advertisement as relating to a product, service or brand that has been positively commented on, positively reviewed, or purchased by a user in a social network of the first user. | 05-10-2012 |
20120166274 | GENERAL TO SOCIAL ADVERTISEMENTS - Techniques are provided in which a user (or users) can recommend, approve or tag presented advertisements. Social network information may be used to determine one or more users in a social network of the user. The advertisement may be presented to one or more receiving users in a social network of the user. Along with the advertisement (which can include being part of the advertisement), a graphical element may be presented to the receiving users that includes information regarding one or more recommendations, one or more approvals or tagging of the advertisement. | 06-28-2012 |
20130073582 | WEB SEARCH RESULTS WITH LIVE DATA - A system and method for receiving a search request comprising one or more key words; providing a plurality of web links associated with search results generated responsive to the search request; providing a portion of dynamic information associated with the search results; and rendering a search results page to include the portion of the dynamic information along with the search results. | 03-21-2013 |