Patent application number | Description | Published |
20130132474 | FOR DEFERRING INVITATIONAL CONTENT - The present discloser relates to deferring invitational content. A content delivery system is configured to deliver invitational content to user terminals and can also provide a means to defer the invitational content until a condition has been met by providing a user interface element configured to terminate the content. The deferred content can be entered into a deferral queue. Conditions can be a set time or based on capabilities of the user terminal. The conditions can be set by the system or a user. The user can specify parameters through use of user interface elements. Deferral can be handled by the user terminal or a server. In addition content management systems can be configured to manage campaigns including tracking costs and impressions. When content is deferred, the initial impression is not fully counted; however, redelivery can be counted as an enhanced impression with a higher value. | 05-23-2013 |
20130179434 | DYNAMIC CONSTRUCTION OF MODULAR INVITATIONAL CONTENT - The present disclosure is related to managing delivery of items of invitational content based on a feature-based model. Specifically, a content delivery system is provided for managing a campaign using a content bundle identifying different content blocks and rules for assembling the content blocks into the items of invitational content. The feature-based model then accrues costs based on content blocks delivered, content blocks accessed, a degree of user interaction with the accessed content blocks, or any combinations thereof. The relative performance of the items can be evaluated by obtaining a ranking based at least on the number of content blocks and a performance of these content blocks. The ranking can then be used to manage future assembly and delivery of items. In some configurations, rules can be provided to specify when particular content items can be included as costs vary. | 07-11-2013 |
20130179534 | DYNAMIC CONSTRUCTION OF MODULAR INVITATIONAL CONTENT - The present disclosure related to constructing invitational content. A content delivery system is provided managing a campaign using a content bundle identifying content blocks and rules for assembling the content blocks into items of invitational content. Based on the response of users to the invitational content, the invitational content to vary and evolve over time by modifying of the content bundle according to the user responses. An analysis of the responses can be performed to determine how the content bundle should be modified for users, user terminals, and other conditions. The content bundle can also specify a set of modification rules that can be used to automatically select how to modify the content bundle based on the user responses. In some cases, a content bundle can be associated with each unit of the content delivery system or each portal serviced by the content delivery system and managed separately. | 07-11-2013 |
20130191209 | REDUCING INVITATIONAL CONTENT SERVING EXPOSURE TO CAP LIMITED CAMPAIGNS - A content delivery system is provided managing a campaign using a content bundle identifying content blocks and rules for assembling the content blocks into items of invitational content. Based on the response of users to the invitational content, the invitational content to vary and evolve over time by modifying of the content bundle according to the user responses. An analysis of the responses can be performed to determine how the content bundle should be modified for users, user terminals, and other conditions. The content bundle can also specify a set of modification rules that can be used to automatically select how to modify the content bundle based on the user responses. In some cases, a content bundle can be associated with each unit of the content delivery system or each portal serviced by the content delivery system and managed separately. | 07-25-2013 |
20130219271 | CONSUMER MARKER OPTIMIZED FOR MOBILE MEDIUM - Disclosed are systems, methods, and non-transitory computer-readable storage media for providing a marker with an item of invitational content. A marker provided with an initial view of invitational content communicates features associated with a subsequent view, including the specifications or content of the invitational content, user terminal, or content provider. The marker is determined from input gathered from numerous data sources and according to a set of rules specifying what features and where and how the features are communicated. The rules can dictate that certain variants be selected based on gathered input concerning the user terminal or a user profile. The marker can be determined and changed based on real time status changes of the user terminal. A marker can receive input from the user which can be used to select a variant or change a setting. Marker data is stored and used to create reports and optimize future campaigns. | 08-22-2013 |
20130317828 | CONTENT RANKING AND SERVING ON A MULTI-USER DEVICE OR INTERFACE - The effectiveness of targeted content delivery at a multi-user interface can be directly linked to a proper targeting of users. A way of improving targeted content delivery at a multi-user interface can be to determine which users should be targeted based on one or more criteria. The present technology provides various methodologies for selecting one or more users associated with a multi-user interface to receive targeted content. Such users can be selected based on criteria associated with a ranking or priority of the users, criteria associated with an analysis of their interactions with the multi-user interface, criteria based on their most common characteristics, or any combination thereof. The user characteristics associated with such identified used can then be utilized to determine which content should be delivered to the multi-user interface. | 11-28-2013 |
20130318077 | TARGETED CONTENT DELIVERY BASED ON ZONAL TAXONOMY - The effectiveness of targeted content delivery can be directly linked to the number and type of known user characteristics. A way of improving targeted content delivery can be to infer unknown user characteristics from known information. The present technology utilizes the type of and frequency of a user's visits to one or more predefined location zones to infer unknown user characteristics. The type of location zone and the frequency of visits to the location zone can be combined with other known user characteristics, such as declared user characteristics, to infer one or more characteristics. Additionally, the user's visits to one or more predefined location zones can be used assign a user to one or more targeted segments and to prioritize the segments assigned to the user. Based on the declared and inferred user characteristics and the segment assignments, targeted content can be selected for delivery to the user. | 11-28-2013 |
20140006955 | PRESENTING STATUS DATA RECEIVED FROM MULTIPLE DEVICES | 01-02-2014 |
20140025620 | INFERRING USER MOOD BASED ON USER AND GROUP CHARACTERISTIC DATA - An individual's responsiveness to targeted content delivery can be affected by a number of factors, such as an interest in the content, other content the user is currently interacting with, the user's current location, or even the time of day. A way of improving targeted content delivery can be to infer a user's current mood and then deliver content that is selected, at least in part, based on the inferred mood. The present technology analyzes mood-associated characteristic data collected over a period of time to produce at least one baseline mood profile for a user. The user's current mood can then be inferred by applying one or more mood rules to compare current mood-associated data to at least one baseline mood profile for the user. | 01-23-2014 |
20140040773 | Transient Panel Enabling Message Correction Capabilities Prior to Data Submission - A programmable device such as a smart phone allows a user an opportunity to make final corrections to textual data in a message after the user has instructed the device to send the message, but before transmittal of the message. The opportunity is temporary, to avoid impeding the flow of communication, and the textual data is transmitted unmodified if the opportunity to modify it is not accepted. Modifications made during the opportunity period may be used to adapt an autocorrect functionality of the programmable device. | 02-06-2014 |
20140129342 | DYNAMICALLY ADJUSTING INVITATIONAL CONTENT PLACEMENT OPPORTUNITIES IN INTERACTIVE ENVIRONMENTS - A potential source of revenue for the developer of an interactive environment can be to offer sponsorship opportunities within the interactive environment. These sponsorship opportunities can take the form of sponsoring virtual placement items within the interactive environment by displaying invitational content in conjunction with a virtual placement item. The sponsored placement opportunities can be pre-defined. However, to improve the success of the invitational content, the placement opportunities can be adjusted in real-time based on one or more invitational content placement rules. Additionally, each placement opportunity can specify one or more virtual placement item characteristics from a virtual placement item classification hierarchy. A virtual placement item classification hierarchy can be a semantic hierarchy specifying various characteristics for virtual placement items where the characteristics have telescoping specificity. The classification hierarchy can be used to aid in selecting invitational content for a placement opportunity and in determining a cost of the placement. | 05-08-2014 |
20140143218 | Method for Crowd Sourced Multimedia Captioning for Video Content - Methods and apparatus are presented for providing enhancement information associated video, for example subtitles or closed captions. Cue points are developed with respect to a video and enhancement information is aligned with the cue points such that the cue point and enhancement information may be maintained separate from the video and applied to any version of a video. Some disclosed embodiments relate to using groups of volunteers to provide and edit enhancement information in a five stage process. The volunteer groups may be operated in a crowd sourcing fashion. | 05-22-2014 |
20140297407 | CONTEXT-SWITCHING TAXONOMY FOR MOBILE ADVERTISEMENT - Systems, methods, and non-transitory computer-readable storage media for mobile advertisement based on a context-switching context taxonomy. The system collects usage data associated with a device. Based on the usage data, the system determines a switching context channel and a switching context trend, wherein the switching context channel defines a user's movement through channel classifications, and wherein the switching context trend defines the user's activity over a period of time. Next, the system generates a classification model based on the switching context channel and the switching context trend. The system then books a campaign of invitational content based on the classification model. | 10-02-2014 |
20140344055 | INTERACTION-AWARE ADVERTISING FOR MINIMIZING BANNER BLINDNESS - Systems, methods, and non-transitory computer-readable storage media for interaction-aware advertising to minimize banner blindness. First, the system concurrently displays, via a graphical user interface, an advertisement and application content. Next, the system detects a user interaction with the application content. Based on the user interaction, the system then locks the advertisement within a viewable area of display for concurrent display at the graphical user interface with a portion of the application content, wherein the advertisement is configured to remain locked until an unlocking event is detected. | 11-20-2014 |