Patent application number | Description | Published |
20140108092 | ENHANCED ADSERVING METRIC DETERMINATION - A user can view creative from multiple locations (same laptop) and multiple devices (work computer, home computer, tablet, smartphone). The user can also adjust their privacy settings on their browser to accept or reject cookies and/or have anti-spam/spyware software that regularly deletes cookies. An enhanced counting method uses first-party cookie technology to track users across access channels and across privacy settings on their browser. The non-acceptance and deletion of cookies causes the accuracy of the traditional third-party cookie calculated reach and frequency calculations to vary widely. First-party cookies reduce this variability but are still subject to non-acceptance or deletion so additional actions need to be taken to provide the opportunity for accurate reports. Additional steps to increase the accuracy of reach and frequency reporting are provided. | 04-17-2014 |
20140108131 | ENHANCED ADSERVING METRIC DETERMINATION - A user can view creative from multiple locations (same laptop) and multiple devices (work computer, home computer, tablet, smartphone). The user can also adjust their privacy settings on their browser to accept or reject cookies and/or have anti-spam/spyware software that regularly deletes cookies. An enhanced counting method uses first-party cookie technology to track users across access channels and across privacy settings on their browser. The non-acceptance and deletion of cookies causes the accuracy of the traditional third-party cookie calculated reach and frequency calculations to vary widely. First-party cookies reduce this variability but are still subject to non-acceptance or deletion so additional actions need to be taken to provide the opportunity for accurate reports. Additional steps to increase the accuracy of reach and frequency reporting are provided. | 04-17-2014 |
20140122223 | ENHANCED ADSERVING METRIC DETERMINATION - A user can view creative from multiple locations (same laptop) and multiple devices (work computer, home computer, tablet, smartphone). The user can also adjust their privacy settings on their browser to accept or reject cookies and/or have anti-spam/spyware software that regularly deletes cookies. An enhanced counting method uses first-party cookie technology to track users across access channels and across privacy settings on their browser. The non-acceptance and deletion of cookies causes the accuracy of the traditional third-party cookie calculated reach and frequency calculations to vary widely. First-party cookies reduce this variability but are still subject to non-acceptance or deletion so additional actions need to be taken to provide the opportunity for accurate reports. Additional steps to increase the accuracy of reach and frequency reporting are provided. | 05-01-2014 |
Patent application number | Description | Published |
20140281922 | APPLICATION OF A SYSTEM FONT MAPPING TO A DESIGN - Embodiments of the present invention provide for the efficient application of a system font mapping to a design. Specific embodiments of the invention involve creating a design environment for a user that is configured to display a design. The design environment allows a user to apply a design font to text in the design. The user is also allowed to define a mapping from the design font to a target font. These embodiments also include generating a markup language representation of the design and applying the mapping to the design. The text is linked to the design font using an encoding prior to the generating step, and the text is linked to fonts in the markup language representation using a different encoding. | 09-18-2014 |
20140282365 | DESIGN-TRIGGERED EVENT HANDLER ADDITION - Embodiments of the present invention provide an intuitive method for the specification of a design as follows. A widget is added to the design at the direction of a user. The widget has an event and an event handler. A second widget is added to the design. The design is exported from a design program and an instantiation of the design is created that is capable of being rendered by an external player. Executing the event handler adds a second event handler to a second widget in the instantiation of the design. | 09-18-2014 |
20140337706 | EXPORTING RESPONSIVE DESIGNS FROM A GRAPHICAL DESIGN TOOL - Embodiments of the present invention provide tools and methods for the development and specification of a responsive graphical design. A graphical design environment allows a user to specify a design. The graphical design environment has a window for displaying a rendering of the design. A dimension specification interface allows the user to specify a dimension specification. A widget interface allows a user to add a widget to the design and specify a first state and a second state for the widget. An export interface allows a user to export the design from the tool to produce an exported design. The exported design utilizes an object model event to adjust a state of the widget from a first state to a second state. | 11-13-2014 |
20140337767 | DESIGN ENVIRONMENT FOR RESPONSIVE GRAPHICAL DESIGNS - Embodiments of the present invention provide tools and methods for the development and specification of a responsive graphical design. A graphical user interface allows a user to specify a design. The graphical user interface has a area for displaying a rendering of the design according to a first dimension specification. The system also has a dimension specification interface that allows the user to set a second dimension specification. The system also has a widget interface that allows the user to (i) add a widget to said design, (ii) specify a first state for the widget when the design is rendered according to the first dimension specification, and (iii) specify a second state for the widget when the design is rendered according to the second dimension specification. | 11-13-2014 |
20140337768 | Variable Dimension Version Editing for Graphical Designs - Computer-implemented methods for allowing users to specify interactive graphical designs are provided. The graphical designs can comprise multiple dimension versions—such as a tablet dimension version or a phone dimension version. Some of the methods involve an inheritance structure that defines a first dimension version of the design as a child of a second dimension version of the design. Specifications for properties of widgets in the graphical design are applied to the design in accordance with the inheritance specification. Some of the methods involve an inheritance characterization that determines how properties of a widget are affected by the inheritance structure across different dimension versions. Some of the methods involve an existence property for the widgets. | 11-13-2014 |
20150026611 | DESIGN-TRIGGERED EVENT HANDLER ADDITION - Embodiments of the present invention provide an intuitive method for the specification of a design as follows. A widget is added to the design at the direction of a user. The widget has an event and an event handler. A second widget is added to the design. The design is exported from a design program and an instantiation of the design is created that is capable of being rendered by an external player. Executing the event handler adds a second event handler to a second widget in the instantiation of the design. | 01-22-2015 |
20150089467 | DESIGN LANGUAGE NOTIFICATION GENERATOR - Computer-implemented methods relating to interactive graphical designs are provided. One method includes adding a widget to a graphical instantiation of a web page design that is being displayed in a graphical design environment. The method also includes generating an encoded instantiation of the web page design using a compiler and the graphical instantiation. The method also includes rendering the encoded instantiation in a player. A portion of the encoded instantiation is used by the player for an aspect of an interaction between a viewer of the web page design and the widget. The method also includes generating a notification to describe that aspect of the interaction. The notification is a more cogent description of that aspect of the interaction than the portion of the encoded instantiation. | 03-26-2015 |