Patent application number | Description | Published |
20130014136 | Audience Atmospherics Monitoring Platform Methods - The AUDIENCE ATMOSPHERICS MONITORING PLATFORM METHODS (“ATMOS”) transforms audience atmospherics data via ATMOS components, into TV audience viewing data and ad effects data. A method is disclosed, comprising: receiving, from the user mobile device, an atmospherics data package indicating user instant activity status; obtaining an atmospherics data artifact from the atmospherics data package; extracting user instant activities information based on analysis of the atmospherics data artifact; generating a user viewing status indication based on the user instant activities information; and incorporating the user viewing status indication into viewer measurement data of a user selected channel. | 01-10-2013 |
20130014137 | USER IMPRESSION MEDIA ANALYTICS PLATFORM APPARATUSES AND SYSTEMS - The USER IMPRESSION MEDIA ANALYTICS PLATFORM APPARATUSES AND SYSTEMS (“M-ANALYTICS”) transforms TV program schedule listing information and user channel selection via M-ANALYTICS components, into TV audience viewing data and ad effects data. A system is disclosed, comprising: a memory; a processor disposed in communication with said memory, and configured to issue a plurality of processing instructions stored in the memory, wherein the processor issues instructions for: receiving a user impression media analytics request including an identified object; obtaining media analytics parameters from a user interface; obtaining user media exposure data from a variety of data channels upon verification of user authorization credentials; querying for user impression data related to the identified object from the obtained user media exposure data; classifying the queried user impression data related to the identified object based on different classification measures; and generating user impression reports for the identified object. | 01-10-2013 |
20130014141 | Audience Atmospherics Monitoring Platform Apparatuses and Systems - The AUDIENCE ATMOSPHERICS MONITORING PLATFORM APPARATUSES AND SYSTEMS (“ATMOS”) transforms TV program schedule listing information and user channel selection via ATMOS components, into TV audience viewing data and ad effects data. A system is disclosed, comprising: a memory; a processor disposed in communication with said memory, and configured to issue a plurality of processing instructions stored in the memory, wherein the processor issues instructions for: receiving, from the user mobile device, an atmospherics data package indicating user instant activity status; obtaining an atmospherics data artifact from the atmospherics data package; extracting user instant activities information based on analysis of the atmospherics data artifact; generating a user viewing status indication based on the user instant activities information; and incorporating the user viewing status indication into viewer measurement data of the user selected channel. | 01-10-2013 |
20130014143 | Mobile Remote Media Control Platform Apparatuses and Methods - The MOBILE REMOTE MEDIA CONTROL PLATFORM APPARATUSES AND SYSTEMS (“MR-Control”) transforms TV program schedule listing information and user channel selection via MR-Control components, into TV audience viewing data and ad effects data. A system is disclosed, comprising: a memory; a processor disposed in communication with said memory, and configured to issue a plurality of processing instructions stored in the memory, wherein the processor issues instructions for: obtaining TV program schedule listing data; providing the obtained TV program schedule listing data to a user mobile device; receiving an indication of user channel selection; determining a media program associated with the received indication of user channel selection; determining an ad associated with the determined media program; providing a survey question related to the determined ad to the user mobile device; and receiving a user response to the survey question. | 01-10-2013 |
20130014144 | USER IMPRESSION MEDIA ANALYTICS PLATFORM METHODS - The USER IMPRESSION MEDIA ANALYTICS PLATFORM METHODS (“MR-Control”) transforms TV program schedule listing information and user channel selection via MR-Control components, into TV audience viewing data and ad effects data. A method is disclosed, comprising: obtaining TV program schedule listing data; providing the obtained TV program schedule listing data to a user mobile device; receiving an indication of user channel selection; determining a media program associated with the received indication of user channel selection; determining an ad associated with the determined media program; providing a survey question related to the determined ad to the user mobile device; and receiving a user response to the survey question. | 01-10-2013 |
20130014145 | MOBILE CONTENT TRACKING PLATFORM METHODS - The MOBILE CONTENT TRACKING PLATFORM METHODS (“Mobile-Track”) transforms TV program schedule listing information and user channel selection via Mobile-Track components, into TV audience viewing data and ad effects data. A method is disclosed, comprising: obtaining TV program schedule listing data; providing the obtained TV program schedule listing data to a user mobile device; receiving an indication of user channel selection; determining a media program associated with the received indication of user channel selection; determining an ad associated with the determined media program; providing a survey question related to the determined ad to the user mobile device; and receiving a user response to the survey question. | 01-10-2013 |
20130014146 | MOBILE CONTENT TRACKING PLATFORM APPARATUSES AND SYSTEMS - The MOBILE CONTENT TRACKING PLATFORM APPARATUSES AND SYSTEMS (“Mobile-Track”) transforms user device activity data via Mobile-Track components, into user advertisement exposure data and advertisement effects data. A system is disclosed, comprising: a memory; a processor disposed in communication with said memory, and configured to issue a plurality of processing instructions stored in the memory, wherein the processor issues instructions for obtaining a user mobile device identifier; monitoring data traffic coming in and out of the user mobile device based on the obtained user mobile device identifier via a mobile usage tracking entity; parsing the monitored data traffic to determine a data content type of the data traffic; determining user media content exposure information from the parsed monitored data traffic based on the data content type; and generating user media content exposure statistics data. | 01-10-2013 |
20130014153 | MEDIA CONTENT BASED ADVERTISING SURVEY PLATFORM APPARATUSES AND SYSTEMS - The MEDIA CONTENT BASED ADVERTISING SURVEY PLATFORM APPARATUSES AND SYSTEMS (“AD-SURVEY”) transforms user advertisement exposure data via AD-SURVEY components, into ad effects data including user responses to survey questions. A system is disclosed, comprising: a memory; a processor disposed in communication with said memory, and configured to issue a plurality of processing instructions executable by a processor for obtaining TV program schedule listing data including a plurality of ad tags at a server; providing the obtained TV program schedule listing data to a user mobile device, receiving a user media program selection message from the user mobile device; retrieving an ad tag associated with the user selected media program from the TV program schedule listing data; querying a survey question list based on key terms extracted from ad contents; generating and sending a survey question to the user mobile device; and obtaining a user reaction to the survey question. | 01-10-2013 |
20130014158 | MEDIA CONTENT SYNCHRONIZED ADVERTISING PLATFORM METHODS - The MEDIA CONTENT SYNCHRONIZED ADVERTISING PLATFORM METHODS (“AD-SYNCH”) transforms TV program schedule listing information and user channel selection via AD-SYNCH components, into TV audience viewing data and ad effects data. A method is disclosed, comprising: obtaining TV program schedule listing data; providing the obtained TV program schedule listing data to a user mobile device; receiving an indication of user channel selection; determining a media program associated with the received indication of user channel selection; determining an ad associated with the determined media program; providing a survey question related to the determined ad to the user mobile device; and receiving a user response to the survey question. | 01-10-2013 |
20130014222 | SOCIAL CONTENT MONITORING PLATFORM METHODS - The SOCIAL CONTENT MONITORING PLATFORM METHODS (“Social-Watch”) transforms social media contents via Social-Watch components, into ad effects data. A method is disclosed, comprising: identifying a request to access user social media content; obtaining user authorization credentials to access user social media content; sending an access request with the obtained user authorization credentials to a social media platform; receiving social media content data from the social media platform; determining a type of the received media content data; tagging the received media content data based on the type according to a progressive taxonomy mechanism; receive a social media analytics request for an item; querying the tagged media content data based on key terms related to the item; and determining impression heuristics for the item based on query results. | 01-10-2013 |
20130014223 | SOCIAL CONTENT MONITORING PLATFORM APPARTUSES AND SYSTEMS - The SOCIAL CONTENT MONITORING PLATFORM APPARATUSES AND SYSTEMS (“Social-Watch”) transforms social media contents via Social-Watch components, into ad effects data. A system is disclosed, comprising: a memory; a processor disposed in communication with said memory, and configured to issue a plurality of processing instructions stored in the memory, wherein the processor issues instructions for: identifying a request to access user social media content; obtaining user authorization credentials to access user social media content; sending an access request with the obtained user authorization credentials to a social media platform; receiving social media content data from the social media platform; determining a type of the received media content data; tagging the received media content data based on the type according to a progressive taxonomy mechanism; receive a social media analytics request for an item; querying the tagged media content data based on key terms related to the item; and determining impression heuristics for the item based on query results. | 01-10-2013 |
20130019262 | MEDIA CONTENT SYNCHRONIZED ADVERTISING PLATFORM APPARATUSES AND SYSTEMS - The MEDIA CONTENT SYNCHRONIZED ADVERTISING PLATFORM APPARATUSES AND SYSTEMS (“AD-SYNCH”) transforms TV program schedule listing information and user channel selection via AD-SYNCH components, into channel-synchronized product placement advertisement. A system is disclosed, comprising: a memory; a processor disposed in communication with said memory, and configured to issue a plurality of processing instructions stored in the memory, wherein the processor issues instructions for: receiving a user media program selection message from the user mobile device; retrieving an ad tag associated with the user selected media program from TV program schedule listing data; identifying an advertised item embedded in the media program based on the retrieved ad tag; determining an available ad template associated with the retrieved ad tag; generating an ad for the embedded advertised item based on the available ad template; and providing the generated ad to the user mobile device based on a timestamp of the ad tag. | 01-17-2013 |