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Malden

Matthew S. Malden, San Francisco, CA US

Patent application numberDescriptionPublished
20090083246SYSTEM AND METHOD FOR SMART SCRIPTING CALL CENTERS AND CONFIGURATION THEREOF - The invention provides user configurable and reconfigurable scripting, methods of scripting, and systems for scripting for use by call centers, technical support centers; and marketers. Scripts are interactive tools that guide a telemarketer, a sales person, or a technical support technician through a telephone call with a customer. Scripts are characterized by going on to particular subsequent questions as a function of the customer's answer to a previous question.03-26-2009

Patent applications by Matthew S. Malden, San Francisco, CA US

Matthew Scott Malden, Vallejo, CA US

Patent application numberDescriptionPublished
20100042613METHOD AND SYSTEM FOR AUTOMATED SEARCH ENGINE OPTIMIZATION - A system and method receives identification of a web page. The web page is added to a web page library. Upon occurrence of an analysis event, the web page is provided to an automated analysis framework. Analyses representing SEO best practices are run against the web page. Each of the analyses is associated with input data.02-18-2010
20100169312Method and System for Negative Keyword Recommendations - Effectiveness of keywords is determined. The keywords are classified to include effective keywords and ineffective keywords. An exclusion keyword list based on ineffective keywords is created. The ineffective keywords that conflict with the effective keywords are removed from the exclusion keyword list. Negative keywords are determined.07-01-2010
20100169356Method and System for Negative Keyword Recommendations - Effectiveness of keywords is determined. The keywords are classified to include effective keywords and ineffective keywords. An exclusion keyword list based on ineffective keywords is created. The ineffective keywords that conflict with the effective keywords are removed from the exclusion keyword list. Negative keywords are determined.07-01-2010
20100185661Method and System for Negative Keyword Recommendations - Effectiveness of search terms is determined. The search terms are classified to include effective search terms and ineffective search terms. An exclusion keyword list based on ineffective search terms is created. The ineffective search terms that conflict with the effective search terms are removed from the exclusion keyword list. Negative keywords are determined.07-22-2010

Matthew Scott Malden, San Mateo, CA US

Patent application numberDescriptionPublished
20100042495Method and System for Internet Advertising Administration Using a Unified User Interface - An internet advertising campaign is administered. Campaign configuration data is received. A selection of publishers to run the campaign is received. The campaign configuration data is adjusted according to abstraction rules to conform to campaign requirements for each of the publishers.02-18-2010
20100042935Method and System for Visual Landing Page Optimization Configuration and Implementation - Systems, methods, and computer program products provide a utility to an administrator computer used by an administrator for visually configuring an optimization experiment on a landing page. The landing page selected by the administrator is read. The landing page is processed to allow the administrator to configure the optimization experiment without writing code.02-18-2010