Patent application number | Description | Published |
20090307056 | COLLECTING AND SCORING ONLINE REFERENCES - One example embodiment includes a method for indexing online references of an entity. The method includes identifying one or more channels of the Internet to be searched for references to an entity and identifying one or more signals to be evaluated within each of the one or more channels. The method also includes crawling the Internet for online references to the entity, wherein crawling the Internet comprises searching the one or more channels of the Internet for references to the entity and evaluating the one or more signals. The method further includes constructing a reverse index of the references, wherein the reverse index is based on each channel in which a reference is found and the one or more signals evaluated for the reference. | 12-10-2009 |
20110082858 | CORRELATING WEB PAGE VISITS AND CONVERSIONS WITH EXTERNAL REFERENCES - One embodiment includes a method for correlating external references to a Web Page with conversions performed by one or more visitors to the Web Page. The method includes receiving the Web Page to monitor and determining one or more conversions to correlate. The one or more conversions to correlate include one or more actions performed on the Web Page by a visitor to the Web Page. The method also includes identifying the visitor to the Web Page. The visitor to the Web Page completed at least one action included in the conversions to correlate. The method also includes identifying the at least one action completed by the visitor and identifying an external reference that directed the visitor to the Web Page. The external reference contains a reference to the Web Page. | 04-07-2011 |
20120041918 | OPPORTUNITY IDENTIFICATION AND FORECASTING FOR SEARCH ENGINE OPTIMIZATION - A method of optimizing placement of references to an entity includes identifying at least search term to be optimized, determining a score for results of a search of a network with respect to the entity, determining costs associated with improving the score, and determining values associated with improving the score. | 02-16-2012 |
20120041936 | SEARCH ENGINE OPTIMIZATION AT SCALE - A method for optimizing search results for an entity includes determining a grouping for actions related to an entity. The grouping may include a plurality of terms. The method may also include searching a network for the terms associated with the grouping. Thereafter, results of the searches may be analyzed to determine a rank for the entity within the results. | 02-16-2012 |
20120041938 | OPERATIONALIZING SEARCH ENGINE OPTIMIZATION - A method for managing reference to an entity on a network includes determining shares of voice for an entity and other entities across a plurality of channels with respect to a plurality of search terms. The method also includes correlating shares of voice for the entity and the other entities with respect the search terms to determine a relative change in share of voice for the entity with respect to the other entities. Thereafter, shares of voice for the entity across the plurality of channels may be correlated to determine relative changes in share of voice for the entity within each of the channels. The relative change in share of voice for the entity with respect to the other entities and the relative changes in share of voice for the entity within each of the channels may then be displayed. | 02-16-2012 |
20120109947 | MULTI-TENANT ANALYTICS PROCESSING - Embodiments are directed to implementing a multi-tenant architecture in an analytics platform. In an embodiment, a computer system receives a user's login credentials at a multi-tenant system. The multi-tenant system includes multiple different tenants, each of which includes various users. The multi-tenant system includes multiple instantiated partition instances configured to store various types of analytics information for each tenant. The computer system determines which partition instance the user belongs to, so that analytics information collected for the user is stored in the determined partition instance. The computer system collects analytics information based on the user's interaction with the multi-tenant system and stores the collected analytics information in the determined partition instance. The multi-tenant system is also extended for implementation in a cloud computing system. | 05-03-2012 |
20120136742 | CORRELATING WEB PAGE VISITS AND CONVERSIONS WITH EXTERNAL REFERENCES - One embodiment includes a method for correlating external references to a Web Page with conversions performed by one or more visitors to the Web Page. The method includes receiving the Web Page to monitor and determining one or more conversions to correlate. The one or more conversions to correlate include one or more actions performed on the Web Page by a visitor to the Web Page. The method also includes identifying the visitor to the Web Page. The visitor to the Web Page completed at least one action included in the conversions to correlate. The method also includes identifying the at least one action completed by the visitor and identifying an external reference that directed the visitor to the Web Page. The external reference contains a reference to the Web Page. | 05-31-2012 |
20120143855 | OPERATIONALIZING SEARCH ENGINE OPTIMIZATION - A method for managing reference to an entity on a network includes determining shares of voice for an entity and other entities across a plurality of channels with respect to a plurality of search terms. The method also includes correlating shares of voice for the entity and the other entities with respect the search terms to determine a relative change in share of voice for the entity with respect to the other entities. Thereafter, shares of voice for the entity across the plurality of channels may be correlated to determine relative changes in share of voice for the entity within each of the channels. The relative change in share of voice for the entity with respect to the other entities and the relative changes in share of voice for the entity within each of the channels may then be displayed. | 06-07-2012 |
20120203758 | OPPORTUNITY IDENTIFICATION FOR SEARCH ENGINE OPTIMIZATION - A method of identifying search engine optimization opportunities is disclosed. The method may include selecting a search engine optimization object associated with an entity and collecting search engine optimization data associated with the search engine optimization object. The method may also include calculating a current value of the search engine optimization object to the entity and estimating a future value of the search engine optimization object to the entity based on the collected search engine optimization data. | 08-09-2012 |
20120215760 | COLLECTING AND SCORING ONLINE REFERENCES - One example embodiment includes a method for indexing online references of an entity. The method includes identifying one or more channels of the Internet to be searched for references to an entity and identifying one or more signals to be evaluated within each of the one or more channels. The method also includes crawling the Internet for online references to the entity, wherein crawling the Internet comprises searching the one or more channels of the Internet for references to the entity and evaluating the one or more signals. The method further includes constructing a reverse index of the references, wherein the reverse index is based on each channel in which a reference is found and the one or more signals evaluated for the reference. | 08-23-2012 |
20120226678 | OPTIMIZATION OF SOCIAL MEDIA ENGAGEMENT - Methods for optimizing social media are disclosed. Such methods may include identifying at least one keyword utilized for at least one webpage, identifying social media correspondence referencing the at least one keyword, analyzing content collected from the social media to determine a frequency of references to the at least one keyword and generating at least one report including information based on the analysis. The report may include recommendations for optimizing social media by, for example, increasing visibility by using high-performing keywords. Systems for performing the methods are also disclosed. | 09-06-2012 |
20120226713 | OPTIMIZING INTERNET CAMPAIGNS - In an example embodiment, signals are collected from one or more first channels in a communication network. The one or more first channels may include at least one of organic search, paid search, or social media. Based on the collected signals, a recommendation is made with respect to a campaign within a second channel. | 09-06-2012 |
20120246134 | DETECTION AND ANALYSIS OF BACKLINK ACTIVITY - Systems and methods for detecting and analyzing changes in backlink activity over a period of time are disclosed. For example, the backlinks to web-based content and websites of an entity and/or a competitor of the entity may be monitored over time and changes in the backlinks over time may be determined. Comparison of backlink activity over time may be used to evaluate the backlinks of the competitor to ascertain, group, or otherwise categorize or rank the reasonableness and level of authenticity and actual content value of the backlinks themselves and to determine whether such backlinks are likely to be “black hat” backlinks subject to penalization by search engines. | 09-27-2012 |
20120254152 | OPTIMIZATION OF SOCIAL MEDIA ENGAGEMENT - Methods for optimizing social media are disclosed. Such methods may include identifying at least one keyword utilized for at least one webpage, identifying social media correspondence referencing the at least one keyword, analyzing content collected from the social media to determine a frequency of references to the at least one keyword and generating at least one report including information based on the analysis. The report may include recommendations for optimizing social media by, for example, purchasing paid posts or links on a social media website. Systems for performing the methods are also disclosed. | 10-04-2012 |
20130046584 | PAGE REPORTING - A method for optimizing search results for an entity includes categorizing a plurality of web pages into a plurality of page types. The method may also include performing a search of a network in order to obtain business performance data for each of the page types. Thereafter, business performance data may be analyzed to determine how to optimize the performance of a particular page type. Page based recommendations may be provided based on web analytics data and may be integrated with content management systems to enable a user to directly modify a web page or template to improve search engine ranking | 02-21-2013 |
20130046747 | SYNTHESIZING DIRECTORIES, DOMAINS, AND SUBDOMAINS - SEO for an entire website can change the presence of the website on the internet, and change which webpages of the website rank higher for different internet searches. The SEO optimized website can provide a particular webpage in response to a particular search engine query rather than a generic landing page. SEO can determine a unified website configuration having individual webpages with higher search engine rankings for specific search engine parameters. This can allow for enhanced search engine optimization that directs search engine results to rank selected pages within a website higher than others to provide a more directed search result within the website. | 02-21-2013 |
20130054591 | SEARCH ENGINE OPTIMIZATION RECOMMENDATIONS BASED ON SOCIAL SIGNALS - One example includes a method of increasing search engine optimization (SEO) performance of a social media website of an entity. The method includes obtaining SEO data from a webpage of the entity and obtaining SEO data from the social media webpage of the entity. The method further includes generating a report based on the SEO data from the webpage and SEO data from the social media webpage that indicates a level of the search engine optimization performance of the social media webpage of the entity. | 02-28-2013 |
20130091118 | AUDITING OF WEBPAGES - A method of performing an audit of auditable objects within webpages of a website includes identifying an auditable object marker and crawling a portion of a website to identify multiple webpages of the website that each include the auditable object marker. The method may further include configuring an audit rule to determine a property of an auditable object of each of the webpages where the auditable object marker is associated with the auditable object. The method may further include performing an audit of each of the webpages according to the audit rule to determine the property of the auditable object for each of the webpages and grouping the webpages based on the property of the auditable object for each of the webpages. | 04-11-2013 |
20130132437 | OPTIMIZING INTERNET CAMPAIGNS - In an example embodiment, signals are collected from one or more first channels in a communication network. The one or more first channels may include at least one of organic search, paid search, or social media. Based on the collected signals, a recommendation is made with respect to a campaign within a second channel. | 05-23-2013 |
20130173574 | SEARCH ENGINE OPTIMIZATION WITH SECURED SEARCH - One example includes a method of attributing revenue to keywords for an entity having an entity website. The method may include obtaining the keywords used in a secured search on a search engine that result in a visit to an entity website and determining a position or rank of a webpage of the website on a search results page resulting from searching the keyword. The method may further include estimating, based on the rank of the webpage, a number of visits to the website that result from secured searches of the keyword. | 07-04-2013 |
20130179420 | SEARCH ENGINE OPTIMIZATION FOR CATEGORY SPECIFIC SEARCH RESULTS - Search engine optimization for all digital content of an entity, including category specific content such as images, videos, products, news, places, and other content, can change the entity's visibility on the internet, particularly on search engine result pages. A method for increasing search engine optimization of digital content can include performing a search and analyzing the search results to identify category specific search results. The method can further include determining an equivalent search engine ranking for each category specific search result that depends on one or more factors and making a recommendation on how to increase the search engine optimization of the entity's digital content. | 07-11-2013 |
20130191361 | OPTIMIZING LOCATION AND MOBILE SEARCH - A method of optimizing digital content for searches performed on mobile devices. The method may include receiving digital content that includes one or more pages and analyzing the digital content to determine one or more properties of the digital content that relate to placement of a reference to the digital content in mobile search results. The method may also include analyzing the properties of the digital content to determine one or more optimizations to apply to the digital content to improve the placement of the reference to the digital content in the mobile search results. In addition, the method may include generating one or more recommendations for adapting the digital content based on the optimizations. | 07-25-2013 |
20130290289 | INTEGRATION OF THIRD PARTY INFORMATION - An example embodiment may include a method of managing digital content. The method may include selecting third party digital content. The third party digital content may reside in a third party system or be controlled by the third party system. The method may further include collecting search engine optimization (SEO) data associated with the third party digital content. The method may also include defining an SEO policy to generate recommendations regarding the third party digital content based on the SEO data. The method may also include analyzing the third party digital content by applying the SEO policy to the SEO data to generate one or more recommendations regarding the third party digital content. | 10-31-2013 |
20130297583 | OPERATIONALIZING SEARCH ENGINE OPTIMIZATION - A method for managing reference to an entity on a network includes determining shares of voice for an entity and other entities across a plurality of channels with respect to a plurality of search terms. The method also includes correlating shares of voice for the entity and the other entities with respect the search terms to determine a relative change in share of voice for the entity with respect to the other entities. Thereafter, shares of voice for the entity across the plurality of channels may be correlated to determine relative changes in share of voice for the entity within each of the channels. The relative change in share of voice for the entity with respect to the other entities and the relative changes in share of voice for the entity within each of the channels may then be displayed. | 11-07-2013 |
20130332278 | OPPORTUNITY IDENTIFICATION AND FORECASTING FOR SEARCH ENGINE OPTIMIZATION - A method of optimizing placement of references to an entity includes identifying at least search term to be optimized, determining a score for results of a search of a network with respect to the entity, determining costs associated with improving the score, and determining values associated with improving the score. | 12-12-2013 |
20140188598 | Correlating Web Page Visits and Conversions with External References - Particular embodiments comprise a method for estimating the value of an organic marketing campaign. A computing device receives an identification of one or more entry pages associated with a website, as well as one or more keywords related to the entry pages. The computing device may determine conversion data, wherein the conversion data is based on traffic information identifying visits to at least one of the entry pages, and wherein the visits comprise organic referrals from a search engine. Using the keywords, the computing device may retrieve organic search results from the search engine, and then analyze the organic search results to determine rank positions of the entry pages. Finally, the computing device may identify a correlation between the rank positions of the entry pages, the conversion data, and the keywords. | 07-03-2014 |
20150066590 | OPTIMIZATION OF SOCIAL MEDIA ENGAGEMENT - Methods for optimizing social media are disclosed. Such methods may include identifying at least one keyword utilized for at least one webpage, identifying social media correspondence referencing the at least one keyword, analyzing content collected from the social media to determine a frequency of references to the at least one keyword and generating at least one report including information based on the analysis. The report may include recommendations for optimizing social media by, for example, increasing visibility by using high-performing keywords. Systems for performing the methods are also disclosed. | 03-05-2015 |