Patent application number | Description | Published |
20110264512 | USING STRUCTURED OFFER DATA TO CREATE KEYWORD BASED ADVERTISEMENTS - As a result of the system, effective advertisements may be created using only the structured data from the seller. The difficulty of determining keywords to bid on is eliminated as the system determines the keywords from the structured data. In addition, the structure data is used to create the text and images for an advertisement. The seller supplies the sales data and the system creates advertisement based on the sales data. In addition, the system may be able to create and adjust bids on keywords to better optimize sales. | 10-27-2011 |
20110264598 | PRODUCT SYNTHESIS FROM MULTIPLE SOURCES - Methods and systems for automatically synthesizing product information from multiple data sources into an on-line catalog are disclosed, and in particular, for automatically synthesizing the product information based on attribute-value pairs. Information for a product may be obtained, via entity extraction, feed ingestion, and other mechanisms, from a plurality of structured and unstructured data sources having different taxonomies and schemas. Product information may additionally or alternatively be obtained or derived based on popularity data. The product information may be cleansed, segmented and normalized. The product information may be clustered so closest products, attribute names and attribute values are associated. A representative value for an attribute name may be determined, and the on-line catalog may be updated so that entries are comprehensive, meaningful and useful to a catalog user. Updates from at least 500 million different data sources may be scheduled to occur as frequently as several times daily. | 10-27-2011 |
20120265779 | INTERACTIVE SEMANTIC QUERY SUGGESTION FOR CONTENT SEARCH - Systems, methods and computer-storage media are provided for identifying query formulation suggestions in response to receiving a search query. A portion of a search query is received. Query formulation suggestions are identified by semantically analyzing the search query. The query formulation suggestions are used to further formulate the received search query. The query formulation suggestions include semantic-pattern-based query suggestions that are derived from semantic query patterns, one or more entities, and information associated with these entities. The query formulation suggestions are transmitted for presentation. | 10-18-2012 |
20130091159 | Product Synthesis From Multiple Sources - Methods and systems for automatically synthesizing product information from multiple data sources into an on-line catalog are disclosed, and in particular, for automatically synthesizing the product information based on attribute-value pairs. Information for a product may be obtained, via entity extraction, feed ingestion, and other mechanisms, from a plurality of structured and unstructured data sources having different taxonomies and schemas. Product information may additionally or alternatively be obtained or derived based on popularity data. The product information may be cleansed, segmented and normalized. The product information may be clustered so closest products, attribute names and attribute values are associated. A representative value for an attribute name may be determined, and the on-line catalog may be updated so that entries are comprehensive, meaningful and useful to a catalog user. Updates from at least 500 million different data sources may be scheduled to occur as frequently as several times daily. | 04-11-2013 |