Patent application number | Description | Published |
20090089110 | METHODS OF RANKING CONTENT FOR BRAND CENTRIC WEBSITES - Computer-implemented methods for ranking modules within a module page of a website are provided. One method includes generating a website that relates to a brand, and the website is configured to contain one or more modules, and each module has media content related to the brand. The method includes monitoring each module for user interactivity and examining rules associated with monitored user interactivity of each module. Then, the method ranks each of the modules that are part of the website based on the user interactivity and the examined rules, and the ranking is capable of causing an automated repositioning of one or more modules within the webpage. | 04-02-2009 |
20090089141 | METHODS FOR CROSS-MARKET BRAND ADVERTISING, CONTENT METRIC ANALYSIS, AND PLACEMENT RECOMMENDATIONS - In another embodiment, a computer-implemented method for processing and optimizing selection of placement, of advertising content related to a brand, in websites of a network is provided. The computer-implemented method is processed by a server in response to communication from a user that is connected to the server over the Internet. The method includes receiving from the user, attributes of an advertisement to be placed on a brand-centric website that relates to the brand, and also receiving selections for types of websites to place the advertisement. The types of websites do not have to be brand-centric websites, but should include content related to the brand. Then, the method includes obtaining metrics from selected websites and historical performance for similar advertisements when placed on the selected websites. The method includes processing the obtained metrics and historical performance to preliminarily define an advertising model. The advertising model defines a score correlated to effectiveness of the advertisement. Optimizing the advertising model is then performed to define a recommended advertising model, where the recommended advertising model defines optimal selections of websites for placement of the advertisement. The optimizing uses multivariable optimization to correlate the obtained metrics to a desired optimization criteria. | 04-02-2009 |
20090089310 | METHODS FOR MANAGING CONTENT FOR BRAND RELATED MEDIA - Computer-implemented methods for defining access to brand related assets are provided. One method includes generating a website that relates to a specific brand, where the specific brand is associated with a plurality of assets that are integrated with the website, and the plurality of assets are obtained from a number of disparate sources. The method also includes assigning each asset an identifier, where the identifier defines a relation of each asset to the specific brand and defining a dashboard access to the specific brand. The dashboard access is configured to identify a user privilege for accessing specific ones of the plurality of assets of the specific brand, the user privilege enabling one or more of viewing details of an existing asset, adding a new asset, and modifying an existing asset. The user privilege for accessing specific assets enables management of plurality of assets that are integrated with the website, and the management of the plurality of assets overriding control of the plurality of assets provided by the number of disparate sources. | 04-02-2009 |
20090089714 | THREE-DIMENSIONAL WEBSITE VISUALIZATION - Methods, systems, and apparatuses for visualizing content of one or more websites are provided. An amount of available content contained by at least one website is determined. A three-dimensional object is displayed having a surface. Each location of the surface of the three-dimensional object corresponds to a portion of the determined amount of available content contained by the website(s). A user is enabled to select a location of the surface of the three-dimensional object. The selected location is mapped to the corresponding portion of the determined amount of available content contained by the website(s). Content of the website(s) corresponding to the selected location, such as a web page, video, audio, an RSS feed, etc., can be accessed by selection of the location. Interaction of the user with the website(s) can be tracked, and the resulting tracking information can be displayed on the three-dimensional object. | 04-02-2009 |
Patent application number | Description | Published |
20140100966 | SYSTEMS AND METHODS FOR INTERACTIVE ADVERTISEMENTS WITH DISTRIBUTED ENGAGEMENT CHANNELS - The present invention relates to systems and methods for generating interactive advertisements which include an interactive bridge control. The interactive bridge control may include live statistics that are collected from other distribution channels. The content is optimized for each distribution channel and each advertisement network that the advertiser wishes to interact with. Distribution channels may include any of social networks, blogs, media sources, news outlets, and retailers, for example. The optimized content is published on each distribution channel and each advertisement network. When published on an advertisement network the ad includes the interactive bridge control. The system then monitors for user interaction with the interactive bridge control. When user interaction is detected with the interactive bridge control a distributed engagement channel may be displayed. These user interactions may also be tracked. | 04-10-2014 |
20140100967 | SYSTEMS AND METHODS FOR AUTOMATED CHANNEL ADDITION - The present invention relates to systems and methods for automated channel addition. A content management system receives a request for channel assessment from the channel. The request may include a JSON file. The system then scores the channel by at the number of users, topics of conversations, sentiment of the topics, and level of engagement for the users. The channel is then cataloged for access by a client (advertiser). Next the system receives approval of the channel from the client. Next the system selects content for the channel. Content selection may be in response to a channel request for particular content, in response to a client request for the particular channel, or through sentiment based matching. After content selection it may be published to the channel. This publishing uses the JSON file to modify the content to be compatible with the channel application programming interface. | 04-10-2014 |
20140101064 | Systems and Methods for Automated Reprogramming of Displayed Content - The present invention relates to systems and methods for autonomously reprogramming displayed content. A desired result is identified. A psychological profile is accessed for the user. The psychological profile includes a persistent user identification which enables access to the profile across a wide range of content providers. The persistent user identification is stored locally with the user as a cookie, and is associated with usernames the user has for each content provider. Content is selected for by maximizing probabilities of the desired result occurring based upon the psychological profile. The content is then provided to the content provider, and feedback is collected. This feedback is used to update the psychological profile. If the feedback is negative, the system may re-select content by maximizing the probability of the desired result occurring based upon the updated psychological profile. | 04-10-2014 |
20150142486 | SYSTEMS AND METHODS FOR CLOUD-BASED DIGITAL ASSET MANAGEMENT - The present invention relates to systems and methods for cloud-based digital asset management. In some embodiments, the cloud-based digital asset management accesses one or more digital asset platforms. Digital assets are collected from these platforms. The digital assets include metadata and may be designated as pending. A user has the ability to update the digital assets status to an approved status. The approved digital assets may then be published to digital asset platforms. Publishing may be performed as a one-click publishing if the user ID is linked to one or more social media accounts. Publishing may also be performed batch wise. The digital assets may also be organized into playlists to facilitate digital asset management and publishing. | 05-21-2015 |
Patent application number | Description | Published |
20090327275 | AUTOMATED SYSTEM AND METHOD FOR CREATING A CONTENT-RICH SITE BASED ON AN EMERGING SUBJECT OF INTERNET SEARCH - Embodiments of the present invention provide automatic systems and methods for creating a web site based on an emerging subject, which is also a search keyword, by analyzing search activities (or data) of Internet users of a popular Internet search engine. Analysis of search activity data of the Internet search engine can also provide search keywords that are most related to the emerging subject, and Internet sites with content relevant to the emerging subject. To create such a web site that is of interests to Internet users, the emerging subject and related search keywords mentioned above can be searched on Internet sites identified to have content relevant to the emerging subject. The search results are used to populate databases for this web site. After the web site is created and launched, users of the site can contribute to the content of the site. In addition, active users of the web site can engage in basic administration of the site, which reduces the need of intervention by paid administrators. Thus, by obtaining content from Internet sites, coupled with contributions made by users, it is possible to automatically create and maintain new custom created sites with minimal intervention by paid administrators. | 12-31-2009 |
20090327923 | AUTOMATED SYSTEM AND METHOD FOR CREATING A WEB SITE BASED ON A SUBJECT USING INFORMATION AVAILABLE ON THE INTERNET - Embodiments of the present invention provide automatic systems and methods for creating a web site based on a particular subject using information available on the Internet. Creating and maintaining a web site with updated content can be very time and resource consuming. Therefore, it is desirable to create and maintain such a site with an automatic system and method using information available on the Internet. To create such a site, the subject of the web site is determined first. Afterwards, search terms related to the subject of the web site are entered to conduct searches on the Internet for information relevant to the web site. The search results are used to populate databases for this web site. User contribution of additional content to a web site keeps the web site updated and interesting to all users of the site. In addition, users of the web site can engage in basic administration of the site, which reduces the need of intervention by paid administrators. Thus, by obtaining content from Internet sites, coupled with contributions made by users, it is possible to automatically create and maintain new custom created sites with minimal intervention by paid administrators. | 12-31-2009 |
20100082575 | AUTOMATED TAGGING OF OBJECTS IN DATABASES - Embodiments of the present invention provide systems and methods for automatically generating tag terms (or tags) for objects in databases of a web site. The metadata of the objects (or data) of the web site are processed and parsed to automatically generate tag terms for the corresponding objects. Information (or data, or content) downloaded from the Internet often comes with metadata, which can exist in titles, description, sources, and authors of the information, etc. The metadata of downloaded information can be process and parsed to generate tag terms for the corresponding objects. The system can automatically generate tag terms for the data, which are stored as objects in the databases, and make the data (or objects) searchable. In addition, the automatically generated tag terms allow associated data to maintain their relationship. For example, data from the same sources, same authors, or same subjects can be identified based on the common tag terms. Automatically generated tag terms enable searching and association of data (or objects) in databases in a web site. | 04-01-2010 |
20100082576 | ASSOCIATING OBJECTS IN DATABASES BY RATE-BASED TAGGING - Embodiments of the present invention provide automatic systems and methods for associating objects in databases of a web site by rate-based tagging. The frequencies of users entering specific tag terms for objects stored in the databases of the web site are used to determine hard associations between objects and tag terms and between objects. When the frequencies of user tags exceed established thresholds, hard associations between objects and tag terms are established. When objects are identified or determined to have hard association with tag terms, the objects are determined to be more clearly associated with the corresponding tag terms. Therefore, they should be highlighted or featured in more prominent locations on web pages of the web site to increase users' confidence in content of the web site. To identify hard-associated objects, more weights can be assigned to the hard-associated objects, which allows them to be more likely to be selected for display in prominent locations. In addition, objects that are determined to have hard associations with tag terms can also have hard associations with one another due to the common tag terms they share. The hard association relationship between objects can be displayed through links to associated objects when an object is selected for display. | 04-01-2010 |