| Patent application number | Description | Published |
|---|
| 20090327055 | Dynamically Rearranging and Deploying Advertising Selection Logic - A method and system for deploying and customizing advertisement selection logic without requiring a shutdown and/or restart of system resources. A first arrangement of advertisement logic may include filters to be executed in a pipeline model. A second arrangement of advertisement selection logic may be determined based at least in part on information received. Alternatively, the second arrangement of advertisement selection logic may be automatic based at least in part on statistics or defined hints. The second arrangement of advertisement selection logic may be implemented using different filters or rearranged filters in an updated pipeline model. | 12-31-2009 |
| 20090327075 | Optimizing Advertisement Campaign Servicing - Methods, system and computer readable media for distributing advertisements include minimizing storage costs for frequency capping, dividing a set of campaigns into slices and predetermining campaign-target matches. Frequency storage costs may be minimized by storing frequency data for those users or groups of users that have a high probability of exceeding a frequency limit. Additionally or alternatively, a set of campaigns may be divided into slices. Less than all of the slices may then be evaluated (i.e., instead of the entire set) against a user requesting an advertisement. Still further, all campaign-target matches may be evaluated prior to receiving advertisement requests. Re-evaluations may be performed when changes occur to the set of campaigns. The match data may be stored in bitset, hash map and bitmap storage structures. | 12-31-2009 |
| 20110153644 | METHOD AND APPARATUS FOR UTILIZING A SCALABLE DATA STRUCTURE - An approach is provided for utilizing a scalable data structure. A query specifying an entity identifier and requested content is received. A search is caused, at least in part, the search based on the entity identifier of a profile index of data structures, each specifying a profile field that is associated with an access control field to yield a search result. Access rights to the requested content are indicated for the entity identifier. The data structures further include the profile field and the access control field. | 06-23-2011 |
