Konar

Ellen Konar, Palo Alto, CA US

Patent application number	Description	Published
20090106070	Online Advertisement Effectiveness Measurements - Methods, systems, and apparatus, including computer program products, in which evaluation versions of advertisements are generated and served in different contexts. Based on received evaluation results, engagement rates, brand linkage and advertisement effectiveness measures are generated for each of the different contexts and for an overall context.	04-23-2009
20090106087	CONTEXTUAL AUCTION BIDDING - Methods, systems, and apparatus, including computer program products, in which contextual bids for an auction are provided for advertisement requests for presentation of an advertisement in an identified context. Each contextual bid is based on an effectiveness measure associated with a corresponding advertisement and the identified context. Each corresponding advertisement can be served in a plurality of contexts, and the corresponding advertisement has a corresponding plurality of effectiveness measures, each effectiveness measure determined from evaluation results received from evaluations conducted in the plurality of contexts.	04-23-2009

Patent application number	Description	Published
20080250338	Method and Apparatus for Screen Object Manipulation - The present invention comprises a method and apparatus for manipulating screen objects utilizing multiband regions of influence. Positioning a reference point of an object within a particular band invokes a particular functionality or operation related to that band. In one embodiment, three types of functionality are provided. Moving a reference datum (for example, a line representing an edge or a user defined reference point) of an object A into a first band of an object B places object A under the influence of object B's gravity, causing object A to be pulled into precise alignment with object B. Moving the reference point of object A from the first band into a second band turns off object B's gravity, allowing object A to be freely moved to any arbitrary position near the object B. Moving the reference point of the object A to a position outside all bands causes object B's gravity function to be turned back on. In other embodiments, the bands of the invention provide other kinds of functionalities or operations. For example, one embodiment comprises bands that provide different types of precise positioning. In one embodiment, multiple bands are provided, each one causing objects to be positioned so as to be spaced apart by one of several precise, predetermined distances.	10-09-2008

Patent application number	Description	Published
20080206281	Method For Producing Storage Stable Viruses and Immunogenic Compositions Thereof - The invention relates to methods for producing storage stable virus compositions. In certain embodiments, the invention relates to one or more formulations and process steps which result in storage stable virus compositions, wherein the composition is storage stable as a lyophilized solid composition or a frozen liquid composition.	08-28-2008