Patent application number | Description | Published |
20080235092 | METHOD OF ADVERTISING WHILE PLAYING MULTIMEDIA CONTENT - An advertising method and system displaying a context advertisement when the context advertising associated with a contents page which does not match with an advertising keyword or has no text, is provided. The advertising method which displays context advertising information includes: maintaining a context advertising database including the context advertising information; maintaining a user input keyword database including an input query set of keywords inputted by a user; and retrieving and displaying context advertising information associated with the input query set from the context advertising database, when the user visits a contents page which does not match with an advertising keyword or has no text. | 09-25-2008 |
20080243592 | INTEGRATED ADVERTISING MANAGEMENT METHOD AND SYSTEM WITH RESPECT TO PLURALITY OF ADVERTISING DOMAINS - An integrated advertising management method and system with respect to an advertising campaign including a plurality of advertising domains is provided. The integrated advertising management method includes the steps of: generating an advertiser identification associated with an advertiser; in response to a request from the advertiser, setting up an advertisement management component associated with the advertiser identification; and allowing the advertiser to manage the plurality of advertisements included in the advertising campaign by using the advertisement management component such that the advertiser can set up and update at least one of a plurality of conditions for the plurality of advertisements included in the advertising campaign. | 10-02-2008 |
20080243617 | KEYWORD ADVERTISEMENT USING RANKING OF ADVERTISERS - A method of providing a keyword advertisement and a system for executing the method are provided. The method of providing the keyword advertisement includes: generating and maintaining an advertiser history ranking by using an advertiser keyword purchase history; and ordering the keyword advertisement display with respect to a user keyword by using the advertiser history ranking. In this instance, the advertiser keyword purchase history includes mapping information between an advertiser and a keyword purchased by the advertiser for each advertisement group or for each advertisement campaign. | 10-02-2008 |
20080243797 | METHOD AND SYSTEM OF SELECTING LANDING PAGE FOR KEYWORD ADVERTISEMENT - A method and system for displaying a keyword advertisement through retrieval of an optimal landing page associated with a detailed keyword, and displaying the retrieved landing page for a user, instead of displaying a non-specific landing page associated with the advertisement keyword included in the detailed keyword. A method of displaying a keyword advertisement includes: receiving from a user a detailed keyword that includes one or more advertisement keywords purchased by an advertiser and character strings; dynamically retrieving a landing page according to the received detailed keyword; and displaying page information of the landing page for the user. | 10-02-2008 |
20080249842 | METHOD OF DETERMINING COST-PER-CLICK FOR KEYWORD ADVERTISEMENT - Disclosed is a method of computing a cost-per-click for a keyword advertisement. The method comprises receiving a plurality of submissions of proposed keyword advertisements for an identical keyword. Each submission comprises an advertisement content and a willing cost-per-click. The advertisement content of each submission or historical data is analyzed so as to generate a first index for each submission. A mathematical operation using the willing cost-per-click and the first index is performed so as to generate a second index for each submission. The second indexes of the submissions are ordered so as to generate rankings of the submissions. A cost-per-click for each submission is computed. A first computed cost-per-click for a first submission having a first rank is computed using the second index of a second submission having a second rank that is immediately next to the first rank. | 10-09-2008 |
20090048925 | METHOD OF RANKING KEYWORD ADVERTISEMENTS USING CLICK THROUGH RATE - Disclosed is a method of running a keyword advertisement service, which comprises providing a CTR-at-rank of a first keyword advertisement using a keyword, providing an average CTR-at-rank of a plurality of keyword advertisements, and computing an adjusted CTR of the first keyword advertisement using the CTR-at-rank and the average CTR-at-rank. The CTR-at-rank of the first keyword advertisement represents a click-through rate for the first keyword advertisement during a predetermined period. The average CTR-at-rank represents an average value of collective click-through rates of the plurality of keyword advertisements during a preselected period. | 02-19-2009 |
20090063278 | METHOD AND SYSTEM FOR ADJUSTING QUALITY INDEX AND PROVIDING ADVERTISEMENT USING ADJUSTED QUALITY INDEX - Disclosed is a method and system for adjusting a quality index and providing an advertisement using the adjusted quality index. The method includes adjusting a quality index based on a maximum quality index and minimum quality index among quality indexes of advertisements included in an advertisement region, and providing an advertisement according to the advertisement region based on the adjusted quality index. | 03-05-2009 |
20090070194 | METHOD OF PROVIDING ESTIMATED COST FOR KEYWORD ADVERTISEMENT - Disclosed is a method of running a keyword advertisement service. The method comprises receiving, from a potential advertiser, a proposed cost-per-click (proposed CPC) for a first keyword advertisement using a first keyword, providing historical data of a count of search queries submitted to the search engine and comprising the first keyword, and providing historical data of click-through-rates (CTRs) of keyword advertisement contents arranged in a first one of the plurality of groups of keyword advertisements. The method further comprises computing a first estimated cost for using the keyword advertisement service with regard to the first keyword advertisement for a future period of time, wherein computing uses the proposed CPC, historical data of a count of search queries and historical data of CTRs. | 03-12-2009 |
20090132372 | METHOD FOR CALCULATING PREDICTED CHARGE AMOUNT OF ADVERTISEMENT FOR EACH KEYWORD AND SYSTEM FOR EXECUTING THE METHOD - A method of calculating a predicted charge amount of an advertisement of a keyword or keywords that an advertiser can purchase for keyword advertising and a system for executing method are provided. The method includes: calculating a first variable based on a standard deviation of daily charge amounts of the advertisement and a maximum daily charge amount; calculating a second variable based on the first variable, the standard deviation, and an average daily charge amount; and calculating a predicted charge amount range based on the first variable and the second variable. | 05-21-2009 |
20100106594 | ADVERTISEMENT METHOD AND SYSTEM FOR DISPLAYING OPTIMUM TITLE AND DESCRIPTION BY ANALYZING CLICK STATISTICS - Provided is an advertising method and system for displaying optimal advertising content, the method including the steps of: maintaining an advertisement database that includes a plurality of advertising contents associated with a targeted site; randomly rolling and displaying the plurality of advertising contents associated with the targeted site by referring to the advertisement database, when displaying the targeted site as a search result; analyzing click statistics information associated with each of the randomly displayed advertising contents; and determining the optimal advertising content associated with the targeted site based on the analyzed click statistics information. | 04-29-2010 |
20120016737 | INTEGRATED ADVERTISING MANAGEMENT METHOD AND SYSTEM WITH RESPECT TO PLURALITY OF ADVERTISING DOMAINS - An integrated advertising management method and system with respect to an advertising campaign including a plurality of advertising domains is provided. The integrated advertising management method includes the steps of: generating an advertiser identification associated with an advertiser; in response to a request from the advertiser, setting up an advertisement management component associated with the advertiser identification; and allowing the advertiser to manage the plurality of advertisements included in the advertising campaign by using the advertisement management component such that the advertiser can set up and update at least one of a plurality of conditions for the plurality of advertisements included in the advertising campaign. | 01-19-2012 |