| Patent application number | Description | Published |
|---|
| 20080214154 | ASSOCIATING MOBILE AND NON MOBILE WEB CONTENT - In embodiments of the present invention methods and systems are described for associating a mobile website content with a non-mobile website content, saving the association in a data facility, receiving a request for the non-mobile website content from a mobile communication facility, searching the data facility for the mobile website content associated with the non-mobile website content, and presenting the mobile website content to the mobile communication facility. | 09-04-2008 |
| 20080242279 | BEHAVIOR-BASED MOBILE CONTENT PLACEMENT ON A MOBILE COMMUNICATION FACILITY - In embodiments of the present invention improved capabilities are described for receiving a webpage, relevant mobile content, or other mobile information based at least in part on behavioral information related to a mobile communication facility user, and displaying the content or other information to the user's mobile communication facility. | 10-02-2008 |
| 20100057801 | User Characteristic Influenced Search Results - Improved mobile content presentation capabilities are disclosed for mobile communications facilities, such as cell phones. Information relating to the user characteristics associated with a mobile communication facility and other capabilities are employed to improve the presentation and relevance of mobile content to appropriate or desirable mobile communication facilities. | 03-04-2010 |
| 20100076845 | Contextual Mobile Content Placement on a Mobile Communication Facility - In embodiments of the present invention improved capabilities are described for displaying mobile content in association with a website on a mobile communication facility based at least in part on receiving a website request from a mobile carrier gateway, receiving contextual information relating to the requested website, associating the received contextual information with a mobile content, and, finally, displaying the mobile content with the website on a mobile communication facility. | 03-25-2010 |
| 20100082430 | MANAGING SPONSORED CONTENT BASED ON DEVICE CHARACTERISTICS - Improved mobile content presentation capabilities are disclosed for mobile communications facilities, such as cell phones. Information relating to the user characteristics associated with a mobile communication facility and rendering capabilities thereof are employed to improve the presentation and relevance of mobile content to appropriate or desirable mobile communication facilities. | 04-01-2010 |
| 20100121705 | Presentation of Sponsored Content Based on Device Characteristics - Targeted distribution of an advertisement of a first or second sponsor to a plurality of mobile communication facilities may be based on display capabilities thereof and other relevancy determinations. Priority to the delivery of the advertisement of one sponsor over the delivery of the advertisement of another sponsor may be based upon a determination that a yield derived from the financial consideration of the one sponsor is greater than that of the another sponsor. | 05-13-2010 |
| 20100138293 | User Characteristic Influenced Search Results - Improved mobile content presentation capabilities are disclosed for mobile communications facilities, such as cell phones. Information relating to the user characteristics associated with a mobile communication facility and other capabilities are employed to improve the presentation and relevance of mobile content to appropriate or desirable mobile communication facilities. | 06-03-2010 |
| 20100138296 | MANAGING SPONSORED CONTENT BASED ON USAGE HISTORY - Improved search capabilities are disclosed for mobile communications devices such as cell phones, as well as improved techniques for delivering sponsored content in a mobile communication environment. | 06-03-2010 |
| 20100145804 | Managing Sponsored Content Based on Usage History - Improved search capabilities are disclosed for mobile communications devices such as cell phones, as well as improved techniques for delivering sponsored content in a mobile communication environment. | 06-10-2010 |
| 20100153208 | Managing Sponsored Content Based on Usage History - Improved search capabilities are disclosed for mobile communications devices such as cell phones, as well as improved techniques for delivering sponsored content in a mobile communication environment. | 06-17-2010 |
| 20100153211 | Managing Sponsored Content Based on Transaction History - A method for targeted distribution of sponsored content to a plurality of mobile communication facilities includes establishing a competitive bid auction process relating to transaction history characteristics of users of the plurality of mobile communication facilities. | 06-17-2010 |
| 20100169179 | Dynamic Bidding and Expected Value - A system for receiving data associated with a mobile content is configured to calculate an expected value of the mobile content based at least in part on the data received, and determine a bid amount for a sponsorship of the mobile content based at least in part on the expected value. | 07-01-2010 |
| 20100198681 | Dynamic bidding and expected value - A system and computer-implemented method for positioning targeted sponsored content on a mobile communication facility includes the steps of: (a) receiving data corresponding to a transaction event having occurred via the interaction of a user with the mobile communication facility, wherein the transaction event includes transmission of data representative of a first product or a first service being purchased by the user; (b) selecting advertising content based at least upon a relevance between an advertisement for a second product or a second service and the purchased first product or first service in the transaction event, wherein the relevance is further based on information relating to compatibility of the advertising content, second product, or second service with the mobile communication facility; and (c) presenting the selected advertising content on a display of the mobile communication facility. | 08-05-2010 |
| 20100211458 | Presentation of Sponsored Content Based on Mobile Transaction Event - A system and computer-implemented method for positioning targeted sponsored content on a mobile communication facility includes the steps of: (a) receiving data corresponding to transaction events having occurred via the interaction of a user with the mobile communication facility, wherein the transaction events include transmission of data representative of a first set of products or services having been purchased by the user; (b) selecting advertising content based at least upon a relevance between an advertisement for a second product or a second service and the purchased first set of products or services in the transaction events, wherein the relevance is further based on information relating to compatibility of the advertising content, second product, or second service with the mobile communication facility; and (c) presenting the selected advertising content on a display of the mobile communication facility. | 08-19-2010 |
| 20100217662 | Presenting Sponsored Content on a Mobile Communication Facility - A computer-implemented method for positioning targeted sponsored content on a cellular phone includes the steps of (a) assessing a likelihood of an interaction by a user of the cellular phone with a sponsored content to be presented to the cellular phone, wherein the assessment is based on a prior interaction by the user of the cellular phone with content related to the sponsored content and/or a plurality of user characteristics associated with the cellular phone; and (b) prioritizing the placement of the sponsored content within one of a plurality of predefined areas of a graphical user interface of the cellular phone over the placement of other sponsored content within the same area, wherein the prioritization is based on the assessment of the likelihood of the interaction of the user of the cellular phone with the sponsored content. | 08-26-2010 |
| 20100217663 | Mobile Content Cross-Inventory Yield Optimization - A method for selecting among a plurality of advertising content from a first and second mobile content inventory for presentation of the advertising content on a mobile communication facility includes (a) receiving at a server a request for an advertisement associated with a user-action initiated at the mobile communication facility operated by a user; (b) searching the first and second mobile content inventory for a first and second advertisement, respectively, that corresponds to the request for an advertisement; (c) determining that the first advertisement is more relevant for presentation to the mobile communication facility than the second advertisement, wherein the determination is based at least on a respective yield optimization of the first and second advertisements; (d) determining that the yield associated with the first advertisement is greater than the yield associated with the second advertisement; (e) and transmitting the first advertisement instead of the second advertisement. | 08-26-2010 |
| 20100293051 | Mobile Advertisement Syndication - Improved mobile advertisement syndication capabilities are disclosed for mobile communications facilities, such as cell phones. These and other capabilities are employed to improve delivery of mobile advertisements and their syndication, such as associating advertising content with websites, to appropriate or desirable mobile communication facilities. | 11-18-2010 |
| 20110015993 | Managing Sponsored Content Based on Usage History - Improved search capabilities are disclosed for mobile communications devices such as cell phones, as well as improved techniques for delivering sponsored content in a mobile communication environment. | 01-20-2011 |
| 20110015994 | Managing Sponsored Content Based on Usage History - Improved search capabilities are disclosed for mobile communications devices such as cell phones, as well as improved techniques for delivering sponsored content in a mobile communication environment. | 01-20-2011 |
