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Joongoo
Joongoo Lee, Daejeon KR
| Patent application number | Description | Published |
|---|---|---|
| 20080249842 | METHOD OF DETERMINING COST-PER-CLICK FOR KEYWORD ADVERTISEMENT - Disclosed is a method of computing a cost-per-click for a keyword advertisement. The method comprises receiving a plurality of submissions of proposed keyword advertisements for an identical keyword. Each submission comprises an advertisement content and a willing cost-per-click. The advertisement content of each submission or historical data is analyzed so as to generate a first index for each submission. A mathematical operation using the willing cost-per-click and the first index is performed so as to generate a second index for each submission. The second indexes of the submissions are ordered so as to generate rankings of the submissions. A cost-per-click for each submission is computed. A first computed cost-per-click for a first submission having a first rank is computed using the second index of a second submission having a second rank that is immediately next to the first rank. | 10-09-2008 |
| 20080249875 | DISFAVORING QUALIFIED ADVERTISEMENTS IN CONTEXTUAL ADVERTISEMENT - Disclosed is a method of formulating a list of advertisements in an advertisement service. The method comprises analyzing a web content so as to identify a plurality of keywords therefrom, and retrieving data of a plurality of advertisements, each of which is associated with one of the plurality of keywords and is presently subject to an advertising service. The method further comprises processing the data of the plurality of advertisements so as to identify two or more advertisements that are associated with the same advertiser and further processing data of the two or more advertisements so as to identify at least one qualified advertisement for disfavoring in the advertising service. The method further comprises ordering at least part of the plurality of advertisements to display along with the web content such that the at least one qualified advertisement is disfavored in the ordering. | 10-09-2008 |
Joongoo Lee, Seoul KR
| Patent application number | Description | Published |
|---|---|---|
| 20110199186 | PASSIVE WIRELESS MEMORY DEVICE - A passive wireless memory device includes a memory unit and a passive tag. The passive tag converts data stored in the memory unit into a data packet in response to first to third data request signals from a reader and transmits the data packet to the reader. The passive tag determines the size of the data packet in response to the channel state predicting flag and the second and third data request signals. | 08-18-2011 |
Joongoo Lee, Seongnam-Si KR
| Patent application number | Description | Published |
|---|---|---|
| 20110264535 | AUCTION METHOD AND SYSTEM USING BIDS DEPENDING ON CLICKS OR VIEWS AND PERIOD, ADVERTISING METHOD AND SYSTEM, AND CHARGING METHOD AND SYSTEM - Disclosed are an auction method and system, an advertising method and system, and a charging method and system, based on bid prices depending on clicks or exposures, and a time period. The advertising method may include verifying an advertisement exposure priority determined with respect to an advertisement of an advertiser, based on a bid price per click (or a bid price per exposure), and a period-based bid price which may be input from the advertiser, and exposing the advertisement of the advertiser during a time period corresponding to the period-based bid price, through an advertisement exposure region depending on the verified advertisement exposure priority, wherein an advertising fee depending on the exposure of the advertisement may be calculated based on the bid price per click (or the bid price per exposure), a number of clicks (or a number of exposures) which may actually occur with respect to the advertisement during the time period, and the period-based bid price. | 10-27-2011 |
| 20110264538 | AUCTION METHOD AND SYSTEM USING BIDS DEPENDING ON CLICKS OR VIEWS AND FIXED UNIT PRICE DEPENDING ON PERIOD, ADVERTISING METHOD AND SYSTEM, AND CHARGING METHOD AND SYSTEM - Disclosed are an auction method and system, an advertising method and system, and a charging method and system, based on a bid price depending on clicks or exposures, and a fixed unit price depending on a time period. The advertising method may include verifying an advertisement exposure priority determined with respect to an advertisement of an advertiser, based on a bid price per click (or a bid price per exposure) which may be input from the advertiser, and exposing the advertisement of the advertiser through an advertisement exposure region depending on the verified advertisement exposure priority, during a time period corresponding to a period-based flat rate unit price determined through an administrator system, wherein an advertising fee depending on the exposure of the advertisement may be calculated based on the bid price per click (or the bid price per exposure), a number of clicks (or a number of exposures) which may actually occur with respect to the advertisement during the time period, and the period-based flat rate unit price. | 10-27-2011 |