Patent application number | Description | Published |
20140067528 | Split Spot Breaks - Control of a single spot break (or all spot breaks within a predefined time period) can be dynamically split between different ad management servers, and between universal and targeted advertisements. Put another way, the particular type of process used to deliver advertisements (e.g. one-to-many or one-to-one) can be varied within a single spot break. Each portion of a split spot break can be dynamically adjusted in near-real time. If run time of advertisements inserted by an ad management server is either too long or not long enough, control can be passed to the next ad server late, or early, as appropriate. A single spot break (or group of spot breaks) can be split different ways for different stations, or for different tiers of spot breaks. Different spot breaks on the same station can be split differently. | 03-06-2014 |
20140074591 | Automated Advertisement System - An end-to-end automated management system facilitates generation of advertisement proposals, and purchase orders, over one or many media outlets and stations. Once an advertisement proposal is purchased and inserted into a traffic management and billing system, near-real-time performance feedback about the advertisements can be obtained from media consumers through a media presentation application presenting the advertisement, via a social media service, or the like. The consumer feedback and other performance factors, which can be received concurrently with airing of an advertisement, can be considered in determining whether a particular advertisement or an advertising proposal as a whole, is effective in meeting purchaser requirements. Advertisement copy can be changed according to the proposal parameters, without purchaser intervention, to provide near-real-time responsiveness to consumer feedback. | 03-13-2014 |
20140214917 | Custom Voice Track - Local stations can generate their station broadcast logs based on a master broadcast log. In some cases, local stations are allowed to edit some positions, or slots, in their local logs, so that the local logs do not match the master log. This can create complexity when voice tracks for empty voice track slots are provided to the local stations, because voice tracks often reference the media in slots on either side of the empty voice track slots. A display is presented that facilitates recording custom voice tracks by providing indications about which local stations have confirmed receipt of voice tracks, and whether the media items scheduled on either side of the voice track slot in the master log have been changed by the local stations. | 07-31-2014 |
20140236739 | MEDIA DELIVERY TO LIMITED CAPABILITY PLATFORMS - An ad proxy generates a playback manifest for delivery to a destination platform via a content distribution network (CDN). The playback manifest provided to the destination device includes hosted locations, such as network addresses, of both primary media files and advertising content. The playback manifest can also include tracking-calls. The destination platform receives normalized media files associated with the network addresses included in the playback manifest, and plays out those normalized media files during execution of the playback manifest. Tracking-calls can be fired, in accordance with the playback manifest, when part or all of a normalized media file has been played out. The tracking-calls can be used to facilitate calculation of impressions. The destination device need not be capable of differentiating between primary media content and advertising content, thus allowing even limited capability platforms, e.g. integrated automotive platforms, to provide targeted advertising. | 08-21-2014 |
20140317095 | MEDIA BALANCER - One or more target schedules is generated based on a single master schedule. Replacement media items are inserted into a target schedule instead of the corresponding media items from the master schedule. The replacement media items are selected from a list of potential media replacement items scored using a scoring method used by a music scheduling system, as corresponding media items in the master schedule. The length of the media items in the list is checked to see if the length falls within a duration delta of the length of the media item being replaced in the master schedule, and to identify items that meet a minimum score threshold. The highest ranking item from the list that satisfies both the score threshold and the duration delta is selected for insertion in the target schedule. Music scheduling systems, such as GSelector®, can be leveraged to generate and score the list. | 10-23-2014 |
20140358267 | Scheduling Advertising During Restricted Periods - When a request is received from an advertiser to prohibit scheduling advertisements during or near a restricted show, an order entry system can add the advertiser to a list of advertisers specifying prohibitions. An automated media scheduling system can implement rules to prevent advertisements linked to advertisers in the list from being scheduled in spot breaks during the restricted show, and instead schedule advertisements from other advertisers in those spot breaks. Buffers can be established around restricted shows, so that spot breaks near restricted shows can also be restricted. A playout system can perform validation checks to ensure that advertisements from advertisers included in the list are not improperly scheduled. Advertisers, advertisements, shows, or schedule portions can be tagged with blackout attributes to facilitate rule implementation. Subsequent manual changes to a broadcast log with restricted media items can be prevented. | 12-04-2014 |
20150019465 | MITIGATING MEDIA STATION INTERRUPTIONS - A media receiver identifies attributes of a media station to which the media receiver is currently tuned. The media receiver monitors the signal quality of the media station. If the signal quality of the media station drops below a quality threshold, the receiver chooses an alternate station having similar content, and then tunes to the alternate station until the signal quality of the original station improves. When the signal quality of the original station rises above a re-tune threshold, the receiver can switch back to the original station. The receiver can monitor and record user listening patterns, station-switching patterns, and situational parameters, to identify times or locations at which station switches occur. This information can be used to select appropriate alternative stations, to perform pre-emptive station switches, and to determine when a station's content will be buffered with the expectation that a station's signal will drop below the quality threshold. | 01-15-2015 |
20150026308 | ATTRIBUTING USERS TO AUDIENCE SEGMENTS - A streaming media server inserts contextual markers into a media stream being delivered to an end user device for play out to an end user. The contextual markers can be inserted in-band into spot blocks, and can be used to identify media items included in the spot block. When the contextual markers trigger the end-user device to send a message identifying the media content, e.g. a particular show, included in the spot block to a data management platform (DMP). The DMP uses the messages triggered by the contextual markers to attribute the end user to the media content. If a threshold number of attributions is received, and if the attributions are sufficiently recent, the end user can be a associated with an audience segment. The attribution and association information can be delivered to an ad server, which uses that information to select targeted advertisements to air during the show. | 01-22-2015 |