| Patent application number | Description | Published |
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| 20090150210 | Advertising associated with multimedia content - A method for placing advertisements selects a first content from a variety of content, analyzes the first content for the presence of advertiser references, and matches a first advertisement from an advertiser to the first content by using the advertiser references. This method determines a set of presentation preferences for presentation of the first advertisement in conjunction with the first content and includes the set of presentation preferences with the first content. In some cases, the method embeds the presentation preferences as advertising information into the first content. Advantageously, the method presents the first advertisement in conjunction with the first content by using the presentation preferences. Further, the method tracks the presentation of content for monetization events and stores the tracking information in a log. The monetization event includes, for example, an impression, a click, an acquisition, and/or a conversion. Further embodiments include a system and a computer readable medium for implementation of the foregoing. | 06-11-2009 |
| 20090157450 | ADPACK - A system for monetization of content includes a storage device for storage and retrieval of data, and a library of content and advertisements stored within the storage device. The library comprises an organizational structure for facilitating the storage and retrieval. The system also includes a monetization engine for identifying within the library a first content item having a first monetizable feature. The system is configured for selecting a second content item from several content items within the library, and associating the second content item to the first content item by using the first monetizable feature for presentation of the second content item in conjunction with the first content item. Further embodiments include various additional systems, methods, and computer readable media for implementation of the foregoing. | 06-18-2009 |
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| 20090006109 | Rights Engine Including Event Logs - A location indicator indicative of a network address where a content item is located or a content item can be received from a rights holder. An indication of access rights, in a computer-readable, canonicalized format, to be associated with the content item is received from the rights holder. The content item or the location indicator is stored in association with the indication of access rights. A searchable repository can be provided to the content consumer. The searchable repository can be utilized by the content consumer to access the content item according to search parameters that comprise the indication of access rights associated with the content item. Transaction and content consumption events may be tracked to facilitate various functions, such as dynamic pricing models, access rights enforcement, and revenue tracking. | 01-01-2009 |
| 20090007274 | Rights Engine Including Access Rights Enforcement - A location indicator indicative of a network address where a content item is located or a content item can be received from a rights holder. An indication of access rights, in a computer-readable, canonicalized format, to be associated with the content item is received from the rights holder. The content item or the location indicator is stored in association with the indication of access rights. A searchable repository can be provided to the content consumer. The searchable repository can be utilized by the content consumer to access the content item according to search parameters that comprise the indication of access rights associated with the content item. Transaction and content consumption events may be tracked to facilitate various functions, such as dynamic pricing models, access rights enforcement, and revenue tracking. | 01-01-2009 |
| 20090276453 | MODIFICATION OF BRAND REPRESENTATIONS BY A BRAND ENGINE IN A SOCIAL NETWORK - A brand engine receives a request from a user device operated by a first user to display user information of a second user. User information of the first user is mapped to at least the user information of the second user by the brand engine. The mapping may map the user information of the first user to user information of further users in a social network. The mapping may map of any combination of spatial, temporal, social, and topical data related to the users. A modified representation of a brand profile of the second user is generated by the brand engine based on the mapping. The modified representation is transmitted to the user device. The user device displays the modified representation for the first user. The modified representation of the brand profile may include any combination of filtered and/or sorted brand objects, recommended brand objects, and/or modified brand objects. | 11-05-2009 |
| 20090276459 | MODIFICATION OF CONTENT REPRESENTATION BY A BRAND ENGINE IN A SOCIAL NETWORK - A brand engine receives a request from a user device operated by a first user to display user information of a second user. User information of the first user is mapped to at least the user information of the second user by the brand engine. The mapping may map the user information of the first user to user information of further users in a social network. The mapping may map of any combination of spatial, temporal, social, and topical data related to the users. A modified representation of received content is generated by the brand engine based on the mapping. The modified representation is transmitted to the user device. The user device displays the modified representation for the first user. The modified representation of the received content may include any combination of filtered and/or sorted content items, recommended content items, and/or modified content items. | 11-05-2009 |
| 20100177938 | MEDIA OBJECT METADATA ENGINE CONFIGURED TO DETERMINE RELATIONSHIPS BETWEEN PERSONS - A media object, such as an image file, a video file, or an audio file, is analyzed to determine relationships between persons associated with the media object, which may include persons captured in the media object and/or a person that captured the media object. A representation of a first person captured in a media object is detected. The media object is analyzed to determine at least one indicator of a relation between the first person and a second person associated with the media object. A relationship between the first person and the second person is predicted based at least on the determined at least one relation indicator. The media object may be monetized in various ways, such as by directing advertisements to persons associated with the media object, and/or to persons having social connections to the persons associated with the media object. | 07-15-2010 |
| 20100179756 | OPTIMIZATION OF MAP VIEWS BASED ON REAL-TIME DATA - Routing information (e.g., routing information displayed in an electronic map or provided as verbal travel directions) is generated and presented to a user in a tailored manner. A request for routing information is received from a user. Spatial data, temporal data, social data, or topical data is retrieved that is related to the user and/or to a location or change of location of the user. Based on the retrieved data and the routing information, information display data is generated, and is provided to an electronic device of the user to generate an information display. An attribute of the information display is configured/modified based on the location information and/or on the spatial data, temporal data, social data, and/or topical data. For example, a display attribute and/or an audio attribute of the information display may be modified. | 07-15-2010 |
| 20100179874 | MEDIA OBJECT METADATA ENGINE CONFIGURED TO DETERMINE RELATIONSHIPS BETWEEN PERSONS AND BRANDS - A media object, such as an image file, a video file, or an audio file, is analyzed to determine relationships between brands having representations captured in the media object, and persons associated with the media object (e.g., persons captured in the media object and/or a person that captured the media object). A representation of a brand captured in a media object is detected. The media object is analyzed to determine at least one indicator of a relation between the brand and a person associated with the media object. A relationship between the brand and person is predicted based at least on the determined at least one relation indicator. The media object may be monetized in various ways, such as by directing advertisements (e.g., advertisements related to the detected brand) to persons associated with the media object, and/or to persons having social connections to the persons associated with the media object. | 07-15-2010 |
