| Patent application number | Description | Published |
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| 20080214902 | Apparatus and Method for Objectively Determining Human Response to Media - An exemplary embodiment providing one or more improvements includes a media analysis apparatus and method in which human mental response to media is objectively determined. | 09-04-2008 |
| 20080221400 | METHOD AND SYSTEM FOR MEASURING AND RANKING AN "ENGAGEMENT" RESPONSE TO AUDIOVISUAL OR INTERACTIVE MEDIA, PRODUCTS, OR ACTIVITIES USING PHYSIOLOGICAL SIGNALS - A system and method for calculating an engagement value by quantifying an amount that a user is acting without thinking considering brainwaves and a heart rate can be used to compare media based on an individual or a group of individuals. Events of the media can be contrasted and compared by the engagement value as well. Statistical measurements may be taken to improve media. | 09-11-2008 |
| 20080221472 | METHOD AND SYSTEM FOR MEASURING AND RANKING A POSITIVE OR NEGATIVE RESPONSE TO AUDIOVISUAL OR INTERACTIVE MEDIA, PRODUCTS OR ACTIVITIES USING PHYSIOLOGICAL SIGNALS - A system and method for calculating a valence value captures an individual's positive or negative response to a media by considering alpha asymmetry of the individual's brain. This valence value can be used to compare media based on an individual or a group of individuals. Events of the media can be contrasted and compared by the valence value as well. Statistical measurements may be taken to improve media. | 09-11-2008 |
| 20080221969 | Method And System For Measuring And Ranking A "Thought" Response To Audiovisual Or Interactive Media, Products Or Activities Using Physiological Signals - A system and method for calculating an objective thought value by contrasting alpha suppression and theta activation in response to stimulus by a media can be used to compare media based on an individual or a group of individuals. Events of the media can be contrasted and compared by the thought value as well. Statistical measurements may be taken to improve media. | 09-11-2008 |
| 20080222670 | Method and system for using coherence of biological responses as a measure of performance of a media - Various embodiments of the present invention create a novel system for rating an event in a media based on the strength of the emotions viewers feel towards the event. The viewer's responses to the media can be measured and calculated via physiological sensors. The metric for rating the strength of the media is created based on the mathematical coherence of change (up or down) of all pertinent physiological responses across multiple viewers. Such rating offers an objective ability to compare the strengths of events of the media, as there is a strong correlation between high coherence of physiological responses (all viewers feel the same thing at the same time) and strong ratings of emotionality, engagement, likeability, success in the marketplace/on screen. | 09-11-2008 |
| 20080222671 | Method and system for rating media and events in media based on physiological data - Various embodiments of the present invention enable a bottom up analysis approach that derives physiological responses from measured physiological data of viewers of a media, and calculates scores of instances of an event type based on the physiological responses. The scores are then aggregated to rate the event type in addition to scoring the individual event instances. The approach can also form an overall rating of the media by aggregating the event ratings of set of event types within the media. | 09-11-2008 |
| 20090030762 | METHOD AND SYSTEM FOR CREATING A DYNAMIC AND AUTOMATED TESTING OF USER RESPONSE - The present invention enables large scale media testing by human testers, where each tester may see multiple pertinent media instances during a single testing session and choose the optimal overall pairings between the testers and the media instances to minimize the number of testers needed for each testing project. By increasing the number of pertinent media views produced by each tester during each testing session, the approach increases the efficiency of media testing and reduces testing costs and time. | 01-29-2009 |
| 20090069652 | Method and Apparatus for Sensing Blood Oxygen - An exemplary embodiment providing one or more improvements includes a blood oxygen sensing apparatus and method in which an infra-red light is absorbed blood in portions that are related to levels of oxygen in the blood along a path. | 03-12-2009 |
| 20090070798 | System and Method for Detecting Viewer Attention to Media Delivery Devices - Embodiments of a system to accurately record if viewers are actually watching, listening to, interacting with, or otherwise perceiving a television, computer monitor, or other media delivery device at any given moment are described. A detector circuit is coupled to the media delivery device and configured to receive a signal transmitted from an emitter placed on the body of a user positioned proximate the media delivery device. The detector receives a signal from the emitter when the user positions him or herself in a manner that indicates that the user is watching or otherwise paying attention to the media delivery device. An attention detector processor coupled to the detector circuit and configured to determine whether the user is perceiving content provided by the media deliver device. | 03-12-2009 |
| 20090088610 | Measuring Physiological Response to Media for Viewership Modeling - Embodiments of a system to accurately record a viewer's emotion as he or she is watching or listening to media content are described. The system records physiological data from viewers and transmits it back to a central location as viewers watch, listen to, or otherwise interact with media such as TV, radio, video games, web sites or other media. An integrated physiological sensing device measures viewers' cognitive and emotional responses to media and transmits to a base station in close proximity to the sensing device. The physiological sensing base station can be integrated into home electronics devices such as digital video recorders, TV cable boxes, video cassette recorders, DVD players and gaming systems to record viewer's emotional and cognitive responses to the media and combining this response with context data from the electronics equipment to know what the viewer is responding to. | 04-02-2009 |
| 20090094286 | System for Remote Access to Media, and Reaction and Survey Data From Viewers of the Media - Embodiments are described that enable remote and interactive access, navigation, and analysis of reactions from viewers to a media instance. The reactions include physiological responses, survey results, verbatim feedback, event-based metadata, and derived statistics for indicators of success and failure from the viewers. The reactions are aggregated, and an interface enables remote access and navigation of the media instance, aggregated physiological responses synchronized with the media instance, survey results, and/or verbatim feedback related to the media instance. This enables users to interactively divide, dissect, parse, and analyze the reactions as they prefer. This automation provides an automated process enabling non-experts to understand complex physiological data, and to organize presentation of complex data according to their needs so as to present conclusions as appropriate to the media instance. | 04-09-2009 |
| 20090094627 | Providing Remote Access to Media, and Reaction and Survey Data From Viewers of the Media - Embodiments are described that enable remote and interactive access, navigation, and analysis of reactions from viewers to a media instance. The reactions include physiological responses, survey results, verbatim feedback, event-based metadata, and derived statistics for indicators of success and failure from the viewers. The reactions are aggregated, and an interface enables remote access and navigation of the media instance, aggregated physiological responses synchronized with the media instance, survey results, and/or verbatim feedback related to the media instance. This enables users to interactively divide, dissect, parse, and analyze the reactions as they prefer. This automation provides an automated process enabling non-experts to understand complex physiological data, and to organize presentation of complex data according to their needs so as to present conclusions as appropriate to the media instance. | 04-09-2009 |
| 20090094628 | System Providing Actionable Insights Based on Physiological Responses From Viewers of Media - Embodiments are described that enable remote and interactive access, navigation, and analysis of reactions from viewers to a media instance. The reactions include physiological responses, survey results, verbatim feedback, event-based metadata, and derived statistics for indicators of success and failure from the viewers. The reactions are aggregated, and an interface enables remote access and navigation of the media instance, aggregated physiological responses synchronized with the media instance, survey results, and/or verbatim feedback related to the media instance. This enables users to interactively divide, dissect, parse, and analyze the reactions as they prefer. This automation provides an automated process enabling non-experts to understand complex physiological data, and to organize presentation of complex data according to their needs so as to present conclusions as appropriate to the media instance. | 04-09-2009 |
| 20090094629 | Providing Actionable Insights Based on Physiological Responses From Viewers of Media - Embodiments are described that enable remote and interactive access, navigation, and analysis of reactions from viewers to a media instance. The reactions include physiological responses, survey results, verbatim feedback, event-based metadata, and derived statistics for indicators of success and failure from the viewers. The reactions are aggregated, and an interface enables remote access and navigation of the media instance, aggregated physiological responses synchronized with the media instance, survey results, and/or verbatim feedback related to the media instance. This enables users to interactively divide, dissect, parse, and analyze the reactions as they prefer. This automation provides an automated process enabling non-experts to understand complex physiological data, and to organize presentation of complex data according to their needs so as to present conclusions as appropriate to the media instance. | 04-09-2009 |
| 20090131764 | Systems and Methods Providing En Mass Collection and Centralized Processing of Physiological Responses from Viewers - Embodiments described herein enable “in situ” sensing, which collects and analyzes physiological responses from a large group of viewers/audiences who watch a same media instance together at a single venue. Each of the group of viewers is fitted with physiological sensors with communication capabilities to communicate with a signal collection device at or near the venue. The signal collection device collects the physiological data of the viewers from the sensors, and transmits the physiological data to a processing module at another location via a network for storage and further analysis. | 05-21-2009 |
| 20090133047 | Systems and Methods Providing Distributed Collection and Centralized Processing of Physiological Responses from Viewers - A novel approach enables a new type of sensing—“in persona” sensing, for large scale testing of a media instance via distributed collection and centralized processing of physiological data from each of a large number of viewers in his/her own setting. The physiological data can first be collected from each of the viewers fitted with one or more physiological sensors locally at the place where he/she is watching the media instance. The data collected from the viewers at these distributed locations can then all be transmitted to a centralized location for processing, aggregation, storage, and analysis. | 05-21-2009 |
| 20090150919 | Correlating Media Instance Information With Physiological Responses From Participating Subjects - Embodiments described herein enable the correlation between a media instance and physiological responses of human subjects to the media instance. While the subject is watching and/or listening to the media instance, physiological responses are derived from the physiological data collected from the subject. Additionally, audio and/or video signals of the media instance are collected. Program-identifying information is detected in the collected signals to identify the exact segment of the media instance that the subject is listening to and/or watching. The identified segment of the media instance is then correlated with the one or more physiological responses of the subject. | 06-11-2009 |
| 20090158308 | IDENTIFYING KEY MEDIA EVENTS AND MODELING CAUSAL RELATIONSHIPS BETWEEN KEY EVENTS AND REPORTED FEELINGS - A novel approach enables an event-based framework for evaluating a media instance based on key events of the media instance. First, physiological responses are derived and aggregated from the physiological data of viewers of the media instance. The key events in the media instance can then be identified, wherein such key events drive and determine the viewers' responses to the media instance. Causal relationship between the viewers' responses to the key events and their surveyed feelings about the media instance can further be established to identify why and what might have caused the viewers to feel the way they do. | 06-18-2009 |
| 20090253996 | Integrated Sensor Headset - A device is described that integrates sensors into a housing which can be placed on a human head for measurement of physiological data. The device includes at least one sensor and a reference electrode connected to the housing. A processor coupled to the sensor and the reference electrode receives signals that represent electrical activity in tissue of a user. The processor generates an output signal including data of a difference between an energy level in each of a first and second frequency band of the signals. The difference between energy levels is proportional to release level present time emotional state of the user. The device includes a wireless transmitter that transmits the output signal to a remote device. The device therefore processes the physiological data to create the output signal that correspond to a person's mental and emotional state (response). | 10-08-2009 |
| 20110085700 | Systems and Methods for Generating Bio-Sensory Metrics - Neuromarketing processing systems and methods are described that provide marketers with a window into the mind of the consumer with a scientifically validated, quantitatively-based means of bio-sensory measurement. The neuromarketing processing system generates, from bio-sensory inputs, quantitative models of consumers' responses to information in the consumer environment, under an embodiment. The quantitative models provide information including consumers' emotion, engagement, cognition, and feelings. The information in the consumer environment includes advertising, packaging, in-store marketing, and online marketing. | 04-14-2011 |
