Patent application number | Description | Published |
20090070806 | Method and System for Addressable and Program Independent Advertising during Recorded Programs - A system and method for delivering addressable or targeted advertising to subscribers during programming that the subscribers have recorded identifies the timing and characterization of programs to be recorded and the probable subscriber of those programs. Using the subscriber profiles of those subscribers, either already developed or generated on-the-fly based on program selection, and ad characterizations/profiles, the system generates a schedule of advertisements to be inserted into the avails (advertising opportunities) of the programming as it is recorded. The schedule generated can depend on correlations or matching between the ad profiles and the subscribers' profile, scheduling requirements (i.e., contracts and sales with advertisers) and timing. This system allows for targeted advertising to be delivered to subscribers during recorded programming and thus provides for additional opportunities for advertisers to reach subscribers in a highly addressable fashion. | 03-12-2009 |
20110225046 | Method and System for Presenting Targeted Advertisements - A method and system for presenting targeted advertisements to a subscriber includes extracting probabilistic information about subscriber activities from one or more source and processing the probabilistic information about subscriber activities to generate a subscriber characterization vector. | 09-15-2011 |
20110313864 | Method and System for Presenting Targeted Advertisements - A method and system for presenting targeted advertisements to a subscriber includes extracting probabilistic information about subscriber activities from one or more source and processing the probabilistic information about subscriber activities to generate a subscriber characterization vector. | 12-22-2011 |
20120102512 | Grouping Advertisement Subavails - Method and system for creating one or more advertising avail sections (subavails) and thereupon aggregating the subavails to form one or more groups of subavails. The advertisement opportunities (avails) may be divided into sections (subavails) with each section being directed at a particular target audience (group). The subavails are then aggregated into one or more groups of subavails so that the groups of subavails can be sold to the advertisers. The grouping of subavails is generally based on a correlation wherein the subavails are characterized based on one or more characteristics. The groups of subavails are formed based on one or more shared characteristics. The advertiser has an option to buy a group of subavails (rather than an avail in prior art), whereby the advertiser may reach a targeted group of an audience. | 04-26-2012 |
20120192224 | Queue Based Advertisement Scheduling and Sales - In accordance with the invention, advertisement identifiers are stored in a queue in memory in the set top box or elsewhere corresponding to individual subscribers of a television service delivery network. The advertisements are retrieved and displayed in the order dictated by the queue as advertisement avails are detected in the particular channel information stream being watched by that subscriber. Accordingly, the subscriber sees the advertisements regardless of what channel or television program is being watched and sees them in the order dictated by the queue. The invention also is applicable to other information streams including Internet advertising, audio/radio advertising and advertising in electronic program guides. | 07-26-2012 |
20140201788 | GROUPING ADVERTISEMENT SUBAVAILS - Method and system for creating one or more advertising avail sections (subavails) and thereupon aggregating the subavails to form one or more groups of subavails. The advertisement opportunities (avails) may be divided into sections (subavails) with each section being directed at a particular target audience (group). The subavails are then aggregated into one or more groups of subavails so that the groups of subavails can be sold to the advertisers. The grouping of subavails is generally based on a correlation wherein the subavails are characterized based on one or more characteristics. The groups of subavails are formed based on one or more shared characteristics. The advertiser has an option to buy a group of subavails (rather than an avail in prior art), whereby the advertiser may reach a targeted group of an audience. | 07-17-2014 |
20140337885 | QUEUE BASED ADVERTISEMENT SCHEDULING AND SALES - In accordance with the invention, advertisement identifiers are stored in a queue in memory in the set top box or elsewhere corresponding to individual subscribers of a television service delivery network. The advertisements are retrieved and displayed in the order dictated by the queue as advertisement avails are detected in the particular channel information stream being watched by that subscriber. Accordingly, the subscriber sees the advertisements regardless of what channel or television program is being watched and sees them in the order dictated by the queue. The invention also is applicable to other information streams including Internet advertising, audio/radio advertising and advertising in electronic program guides. | 11-13-2014 |
20150201229 | METHOD AND SYSTEM FOR ADDRESSABLE AND PROGRAM INDEPENDENT ADVERTISING DURING RECORDED PROGRAMS - A system and method for delivering addressable or targeted advertising to subscribers during programming that the subscribers have recorded identifies the timing and characterization of programs to be recorded and the probable subscriber of those programs. Using the subscriber profiles of those subscribers, either already developed or generated on-the-fly based on program selection, and ad characterizations/profiles, the system generates a schedule of advertisements to be inserted into the avails (advertising opportunities) of the programming as it is recorded. The schedule generated can depend on correlations or matching between the ad profiles and the subscribers' profile, scheduling requirements (i.e., contracts and sales with advertisers) and timing. This system allows for targeted advertising to be delivered to subscribers during recorded programming and thus provides for additional opportunities for advertisers to reach subscribers in a highly addressable fashion. | 07-16-2015 |