| Patent application number | Description | Published |
|---|
| 20080250445 | TELEVISION ADVERTISING - Television advertisements and associated advertisement parameters are received from advertisers. The television advertisements are automatically selected for airing during an advertisement availability based on the associated advertisement parameters. Data related to the selected television advertisements are provided to a television provider to facilitate airing of the selected television advertisements during the advertisement availability. Reporting data related to television advertisement airings and impressions are received from the television provider. | 10-09-2008 |
| 20080250446 | ADVERTISEMENT FRONT END - Advertising parameters and associated television advertisements are received from advertisers. The television advertisements can be designated as pending approval. An automated approval process and a television provider approval process can be utilized to approve or disapprove of the television advertisements pending approval. Approved television advertisements can be provided to the television provider, e.g., by a download process over a network. | 10-09-2008 |
| 20080250447 | Log Processing - Set top box logs are received from a television provider and processed to identify channel tunes and channel tune times. The channel tunes and channel tune times of the log data can be compared to expected air times of television advertisements on channels, and an impression values, e.g., projected viewers, can be generated for each television advertisement. | 10-09-2008 |
| 20080250448 | Log Processing - Set top box logs are received from a television provider and processed to compensate for broadcast latency and generate normalized log data, e.g., log data that are indexed to a relative time. Channel tunes and the channel tune times of the normalized log data can be compared to expected air times of television advertisements on channels, and an impression values, e.g., projected viewers, can be generated for each television advertisement. | 10-09-2008 |
| 20080263578 | Forecasting TV Impressions - A computer-implemented method for forecasting television impressions comprises receiving information relating to previous television (TV) impressions at a time slot on a TV channel, information relating to one or more programs shown at the time slot on the TV channel and predicting a future TV impression at the time slot on the TV channel. The future TV impression is based on at least one of the information related to previous TV impressions and the information related to programs shown at the time slot on the TV channel. | 10-23-2008 |
| 20100235219 | RECONCILING FORECAST DATA WITH MEASURED DATA - Systems and methods can be used to adjust an advertising budget associated with an advertising item based on forecast performance of a media item associated with the advertising item. The advertising budget can be reconciled based upon measured impressions associated with the advertising item. | 09-16-2010 |
| 20100235243 | Remnant Inventory Marketplace for Placement of Advertisements - The subject matter of this specification can be implemented in, among other things, a computer-implemented method for assigning remnant advertisement availabilities including receiving bids for a plurality of advertisement availabilities, each of the bids including an amount being bid for a specific advertisement availability among the advertisement availabilities. The method further includes auctioning the advertisement availabilities using the bids. The method further includes determining, as a result of auctioning the advertisement availabilities, a remaining advertisement availability from the advertisement availabilities that was not auctioned. The method further includes receiving offers for the remaining advertisement availability, each of the offers having corresponding budgets for non-specific advertisement availabilities. The method further includes selecting from the offers an offer having a remaining budget that is greater than or equal to a minimum charge incurred by the remaining advertisement availability. The method further includes assigning the remaining advertisement availability to the selected offer. | 09-16-2010 |
| 20110047567 | ADVERTISEMENT TRANSCODING AND APPROVAL - Advertising parameters and associated television advertisements are received from advertisers. The television advertisements can be designated as pending approval. An automated approval process and a television provider approval process can be utilized to approve or disapprove of the television advertisements pending approval. Approved television advertisements can be provided to the television provider, e.g., by a download process over a network. | 02-24-2011 |
