| Patent application number | Description | Published |
|---|
| 20080262907 | SYSTEMS AND METHODS FOR MANAGING A BRAND UNIVERSE FOR USER INFORMATION, BRAND RELATED MARKETING AND USER INTERACTIVITY - Computer implemented methods and systems for generating a brand site for an internet website is provided. The method includes defining the internet website to include a plurality of modules, and each of the plurality of modules for the internet website being directed toward a brand. Further included, is identifying one or more instance sites where content components related to the brand are presented and linking the content components, from the identified one or more instance sites, to selected ones of the plurality of modules. The method further includes presenting the plurality of modules on the internet website to promote the brand, and the presenting is configured to integrate the content components from the instance sites into the internet website, such that the presenting further enables user interactivity with the plurality of modules and the user interactivity feeds data regarding one or more of module popularity, usage or revenue generating potential. | 10-23-2008 |
| 20080262908 | METHODS FOR PROMOTING BRAND-CENTRIC ADVERTISING AND MANAGING THE SAME - Dynamic internet user interfacing methods and computer programs for enabling advertising management of advertising content related to a brand on an internet site are provided. A method includes identifying a brand to be a focus of the internet site and identifying a plurality of websites having content parts that relate to the brand. The method defines links to the content parts and assembles the internet site using the content parts to define a brand site. The method includes monitoring user interactivity with the brand site to generate content metrics and displaying a website management interface for enabling posting of advertising and analyzing of the content metrics regarding postings of the advertising. The website management interface further displays advertising options for the posting of advertising, and the advertising options enable advertisers to target promote goods or services in selected ones or all of the plurality of websites and the brand site. | 10-23-2008 |
| 20090089110 | METHODS OF RANKING CONTENT FOR BRAND CENTRIC WEBSITES - Computer-implemented methods for ranking modules within a module page of a website are provided. One method includes generating a website that relates to a brand, and the website is configured to contain one or more modules, and each module has media content related to the brand. The method includes monitoring each module for user interactivity and examining rules associated with monitored user interactivity of each module. Then, the method ranks each of the modules that are part of the website based on the user interactivity and the examined rules, and the ranking is capable of causing an automated repositioning of one or more modules within the webpage. | 04-02-2009 |
| 20090089141 | METHODS FOR CROSS-MARKET BRAND ADVERTISING, CONTENT METRIC ANALYSIS, AND PLACEMENT RECOMMENDATIONS - In another embodiment, a computer-implemented method for processing and optimizing selection of placement, of advertising content related to a brand, in websites of a network is provided. The computer-implemented method is processed by a server in response to communication from a user that is connected to the server over the Internet. The method includes receiving from the user, attributes of an advertisement to be placed on a brand-centric website that relates to the brand, and also receiving selections for types of websites to place the advertisement. The types of websites do not have to be brand-centric websites, but should include content related to the brand. Then, the method includes obtaining metrics from selected websites and historical performance for similar advertisements when placed on the selected websites. The method includes processing the obtained metrics and historical performance to preliminarily define an advertising model. The advertising model defines a score correlated to effectiveness of the advertisement. Optimizing the advertising model is then performed to define a recommended advertising model, where the recommended advertising model defines optimal selections of websites for placement of the advertisement. The optimizing uses multivariable optimization to correlate the obtained metrics to a desired optimization criteria. | 04-02-2009 |
| 20090089310 | METHODS FOR MANAGING CONTENT FOR BRAND RELATED MEDIA - Computer-implemented methods for defining access to brand related assets are provided. One method includes generating a website that relates to a specific brand, where the specific brand is associated with a plurality of assets that are integrated with the website, and the plurality of assets are obtained from a number of disparate sources. The method also includes assigning each asset an identifier, where the identifier defines a relation of each asset to the specific brand and defining a dashboard access to the specific brand. The dashboard access is configured to identify a user privilege for accessing specific ones of the plurality of assets of the specific brand, the user privilege enabling one or more of viewing details of an existing asset, adding a new asset, and modifying an existing asset. The user privilege for accessing specific assets enables management of plurality of assets that are integrated with the website, and the management of the plurality of assets overriding control of the plurality of assets provided by the number of disparate sources. | 04-02-2009 |
