| Patent application number | Description | Published |
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| 20080262858 | Methods for Establishing Brand-Centric Websites From Bi-Directionally Linked Content - Computer implemented methods and systems for generating a brand site for an internet website is provided. The method includes defining the internet website to include a plurality of modules, and each of the plurality of modules for the internet website being directed toward a brand. Further included, is identifying one or more instance sites where content components related to the brand are presented and linking the content components, from the identified one or more instance sites, to selected ones of the plurality of modules. The method further includes presenting the plurality of modules on the internet website to promote the brand, and the presenting is configured to integrate the content components from the instance sites into the internet website, such that the presenting further enables user interactivity with the plurality of modules and the user interactivity feeds data regarding one or more of module popularity, usage or revenue generating potential. | 10-23-2008 |
| 20080262907 | SYSTEMS AND METHODS FOR MANAGING A BRAND UNIVERSE FOR USER INFORMATION, BRAND RELATED MARKETING AND USER INTERACTIVITY - Computer implemented methods and systems for generating a brand site for an internet website is provided. The method includes defining the internet website to include a plurality of modules, and each of the plurality of modules for the internet website being directed toward a brand. Further included, is identifying one or more instance sites where content components related to the brand are presented and linking the content components, from the identified one or more instance sites, to selected ones of the plurality of modules. The method further includes presenting the plurality of modules on the internet website to promote the brand, and the presenting is configured to integrate the content components from the instance sites into the internet website, such that the presenting further enables user interactivity with the plurality of modules and the user interactivity feeds data regarding one or more of module popularity, usage or revenue generating potential. | 10-23-2008 |
| 20080262908 | METHODS FOR PROMOTING BRAND-CENTRIC ADVERTISING AND MANAGING THE SAME - Dynamic internet user interfacing methods and computer programs for enabling advertising management of advertising content related to a brand on an internet site are provided. A method includes identifying a brand to be a focus of the internet site and identifying a plurality of websites having content parts that relate to the brand. The method defines links to the content parts and assembles the internet site using the content parts to define a brand site. The method includes monitoring user interactivity with the brand site to generate content metrics and displaying a website management interface for enabling posting of advertising and analyzing of the content metrics regarding postings of the advertising. The website management interface further displays advertising options for the posting of advertising, and the advertising options enable advertisers to target promote goods or services in selected ones or all of the plurality of websites and the brand site. | 10-23-2008 |
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| 20090056859 | Apparatus for converting a multi-ply paper product - An apparatus for providing a multi-ply embossed paper product having a first pressure roll; an embossing roll with a plurality of embossing protrusions, each embossing protrusion comprises a distal end; an adhesive application roll; a marrying roll; and a second pressure roll. The first pressure roll and the embossing roll are juxtaposed in an axially parallel relationship to form a first nip therebetween. The first nip has a first nip width. The first pressure roll and the embossing roll are adapted to receive a first paper web at the first nip. The adhesive application roll and the embossing roll are juxtaposed in an axially parallel relationship to form a gap therebetween. The adhesive application roll and the embossing roll are adapted to receive the first paper web, after the first paper web has traversed the first nip, at the gap. The marrying roll is juxtaposed in an axially parallel relationship with the embossing roll to form a third nip therebetween. The marrying roll and embossing roll are adapted to receive the first paper web and a second paper web, after the first paper web has traversed the gap, and marry the first paper web to the second paper web at the third nip. The second pressure roll and the embossing roll are juxtaposed in an axially parallel relationship to form a second nip therebetween. The second nip has a second nip width, and wherein the second pressure roll and embossing roll are adapted to receive the first paper web and the second paper web, after the first paper web and the second paper web have traversed the third nip, at the second nip. | 03-05-2009 |
| 20090056860 | Method for converting a multi-ply paper product - A process for manufacturing a multi-ply paper product, the process having the steps of: providing a first paper web; providing a second paper web; and providing an apparatus. The apparatus includes: a first pressure roll; an embossing roll; a marrying roll; and a second pressure roll. The embossing roll has a plurality of embossing protrusions wherein each embossing protrusion has a distal end. The first pressure roll and the embossing roll are juxtaposed in an axially parallel relationship to form a first nip therebetween. The first nip has a first nip width. The first pressure roll and the embossing roll are adapted to receive a first paper web at the first nip. The adhesive application roll and the embossing roll are juxtaposed in an axially parallel relationship to form a gap therebetween. The adhesive application roll and the embossing roll are adapted to receive the first paper web, after the first paper web has traversed the first nip, at the gap. The marrying roll is juxtaposed in an axially parallel relationship with the embossing roll to form a third nip therebetween. The marrying roll and embossing roll are adapted to receive the first paper web and a second paper web, after the first paper web has traversed the gap, and marry the first paper web to the second paper web at the third nip. The second pressure roll and the embossing roll are juxtaposed in an axially parallel relationship to form a third nip therebetween, wherein the second nip has a second nip width, and wherein the second pressure roll and embossing roll are adapted to receive the first paper web and the second paper web, after the first paper web and the second paper web have traversed the third nip, at the second nip. The process also includes the steps of: forwarding the first paper web through the first nip such that portions of the first paper web are embossed at the first nip to provide an embossed first paper web; forwarding the embossed first paper web through the gap such that the embossed portions of the first paper web receive adhesive from the adhesive application roll to provide an adhesively provided first paper web; forwarding the adhesively provided first paper web and the second paper web through the third nip such that the embossed, adhesively provided portions of the first paper web are married to portions of the second paper web to form a multi-ply paper product; forwarding the multi-ply paper product through the second nip such that portions of the multi-ply paper product are embossed to provide an embossed multi-ply paper product. | 03-05-2009 |
| 20090057950 | Method for converting a multi-ply paper product - A process for manufacturing a multi-ply paper product, the having the steps of: providing a first paper web; providing a second paper web; and providing a converting apparatus. The converting apparatus has a first pressure roll; an embossing roll; a second pressure roll; and a marrying roll. The embossing roll has a plurality of embossing protrusions wherein each embossing protrusion has a distal end. The first pressure roll and the embossing roll are juxtaposed in an axially parallel relationship to form a first nip therebetween. The first nip has a first nip width. The first pressure roll and embossing roll are adapted to receive the first paper web at the first nip. The second pressure roll and the embossing roll are juxtaposed in an axially parallel relationship to form a second nip therebetween. The second nip has a second nip width. The second pressure roll and embossing roll are adapted to receive the first paper web, after the first paper web has traversed the first nip, and the second paper web at the second nip. The marrying roll is juxtaposed in an axially parallel relationship with the embossing roll to form a third nip therebetween. The marrying roll and embossing roll are adapted to receive the first paper web and the second paper web, after the first paper web and the second paper web have traversed the second nip, and provide a marrying load of greater than about 100 pli after the first paper web has traversed the first nip, and marry the first paper web to the second paper web. The process includes the steps of: forwarding the first paper web through the first nip such that portions of the first paper web are embossed at the first nip to provide an embossed first paper web; forwarding the embossed first paper web and the second paper web through the second nip such that that the embossed portions of the first paper web are further embossed and portions of the second paper web are embossed and are registered with the embossed portions of the first paper web to provide a double-embossed first paper web and a embossed second paper web; and forwarding the double-embossed first paper web and the embossed second paper web through the third nip whereby the embossed portions of the first paper web and the embossed portions of the second paper web are married to provide an embossed multi-ply paper product. | 03-05-2009 |
| 20090057951 | Apparatus for converting a multi-ply paper product - An apparatus for providing a multi-ply embossed paper product having a first pressure roll; embossing roll with a plurality of embossing protrusions, each protrusion having a distal end; a second pressure roll; and a marrying roll. The first pressure roll and the embossing roll are juxtaposed in an axially parallel relationship to form a first nip therebetween. The first nip has a first nip width, and the first pressure roll and embossing rolls are adapted to receive a first paper web at the first nip. The second pressure roll and the embossing roll are juxtaposed in an axially parallel relationship to form a second nip therebetween. The second nip has a second nip width, and the second pressure roll and embossing rolls are adapted to receive the first paper web, after the first paper web has traversed the first nip, and a second paper web at the second nip. The marrying roll is juxtaposed in an axially parallel relationship with the embossing roll to form a third nip therebetween. The marrying roll and embossing roll are adapted to receive the first paper web and the second paper web, after the first and second paper webs have traversed the second nip, at the third nip and marry the second paper web to the first paper web. | 03-05-2009 |
