| Patent application number | Description | Published |
|---|
| 20080250447 | Log Processing - Set top box logs are received from a television provider and processed to identify channel tunes and channel tune times. The channel tunes and channel tune times of the log data can be compared to expected air times of television advertisements on channels, and an impression values, e.g., projected viewers, can be generated for each television advertisement. | 10-09-2008 |
| 20080250448 | Log Processing - Set top box logs are received from a television provider and processed to compensate for broadcast latency and generate normalized log data, e.g., log data that are indexed to a relative time. Channel tunes and the channel tune times of the normalized log data can be compared to expected air times of television advertisements on channels, and an impression values, e.g., projected viewers, can be generated for each television advertisement. | 10-09-2008 |
| 20080250453 | Log Processing - Reporting data related to content processing devices, e.g., television devices, are processed to identify channel tunes and corresponding tune times of the content processing devices. Automatically generated channel tunes based on the corresponding tune times are identified. Content items that are aired during a time period defined by the corresponding tune times can be adjusted. | 10-09-2008 |
| 20080273455 | Retry Strategies for Use in a Streaming Environment - Strategies are described for performing retry analysis in an environment which involves the transmission of media information from a source module to a target module. In the context of the source module, the retry analysis determines whether the source module should satisfy the retry requests issued by the target module. In the context of the target module, the retry analysis determines whether the target module should generate the retry requests in the first place. Novel request reporting formats are also described. The target module performs analysis to determine what reporting format it should use to convey the retry requests to the source module. | 11-06-2008 |
| 20090077255 | ACCELERATED CHANNEL CHANGE IN RATE-LIMITED ENVIRONMENTS - Accelerated channel change (ACC) strategies are described for supplying a client module with media information by transitioning between a first delivery of media information provided by first delivery functionality and a second delivery of media information provided by second delivery functionality without exceeding prescribed data rate limitations. The first delivery functionality can represent server-based functionality for delivering a unicast stream of media information at a data rate (or maximum data rate) of some excess amount over the nominal rate of delivery, starting at a selected location within the media information. The second delivery functionality can represent any functionality for delivering the media information at the data rate (or maximum data rate) of the nominal rate of delivery. A join interval separates the first delivery at the excess rate and the second delivery at the nominal rate. In that period, the first delivery functionality can provide media information at a join interval data rate. The join interval data rate, if it is below the nominal data rate, will cause the client module to miss packets of media information. The client module can receive these missing packets by issuing retry requests to the first delivery functionality or to some other entity. The client module can determine the excess amount available by investigating the amount of missing information that occurs at different data rates; or the excess amount can be defined in advance. | 03-19-2009 |
| 20090150198 | ESTIMATING TV AD IMPRESSIONS - The subject matter of this specification can be embodied in, among other things, a method that includes receiving cluster information comprising categories and total numbers of media receivers (e.g. television (TV) viewers) associated with the categories and receiving sample data comprising numbers of advertisements (ads) displayed to sampled receivers (e.g., TV viewers) that are classified within the categories. The method also includes calculating probabilities for numbers of ads displayed to the total numbers of receivers associated with the categories, wherein the calculation is based on the cluster information and the sample data, merging the calculated probabilities associated with two or more of the categories, and outputting an estimated number of ads displayed based on the merged probabilities. | 06-11-2009 |
| 20090150548 | Management of network-based services and servers within a server cluster - Techniques are described to manage network-based services and servers within a server cluster. In an implementation, a plurality of sub-groups is formed of servers included in a server cluster. Network-based services are assigned to each of the sub-groups such that at least two of the sub-groups have matching deployments of the network-based services. | 06-11-2009 |
| 20100235219 | RECONCILING FORECAST DATA WITH MEASURED DATA - Systems and methods can be used to adjust an advertising budget associated with an advertising item based on forecast performance of a media item associated with the advertising item. The advertising budget can be reconciled based upon measured impressions associated with the advertising item. | 09-16-2010 |
