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Fatehpuria
Pradip Fatehpuria, San Jose, CA US
| Patent application number | Description | Published |
|---|---|---|
| 20100251278 | MEASUREMENT AND REPORTING OF SET TOP BOX INSERTED AD IMPRESSIONS - Methods are disclosed for measuring ad impressions and receiving feedback on local ad assets inserted into a video transport stream at the set top box level. Each set top box stores the number of times an ad asset is inserted into an ad avail, along with a variety of other information relating to the playback of the ad asset. This measurement data is aggregated and sent to the ad decision service. In order to balance bandwidth usage, each set top box may report its measurement data to the ad decision service at a different time interval that is randomly selected. As it is desirable to receive the data in a timely manner, the random intervals may be confined so that all measurement data is reported within a predefined time period, such as for example over a twelve hour period. | 09-30-2010 |
| 20100251289 | ADVERTISEMENT INSERTION DECISIONS FOR SET TOP BOX MANAGEMENT OF ADVERTISEMENTS - Methods are disclosed for inserting local ad assets into a video transport stream at the set top box level. The media advertising platform of the present system works in conjunction with existing platforms, such as an advertising decision service and a media platform. The present system further includes a client resident on end user set top boxes. In general, the present system operates by pre-caching advertisements to a set top box or boxes within a household or elsewhere. Each set top box is also assigned to particular groups, based on characteristics of the user of that set top box. Group membership information is also sent to the set top box and stored. The present system sends the set top box a decision matrix based on group memberships to allow the set top box to select and insert an ad asset targeted to the specific set top box. | 09-30-2010 |
Pradip K. Fatehpuria, San Jose, CA US
| Patent application number | Description | Published |
|---|---|---|
| 20090172457 | Monitoring Presentation Timestamps - Techniques to monitor presentation timestamps for content are described, which may be used to render content at a client. In an implementation, content is received having timestamps that define expected timing for output of the content at a client. The timestamps may then be monitored and compared to a client clock to determine if the content rendered matches the content expected to be rendered. When a discrepancy is detected, one or more corrective actions may be undertaken to restore output of the content to the timing defined by the timestamps. | 07-02-2009 |
| 20100172625 | Client-side Ad Insertion During Trick Mode Playback - A device plays back programming content in a trick mode while an advertising segment record is monitored. When an advertising segment beginning identified by the advertising segment record is encountered, playback of the programming content temporarily ceases. One or more advertisements are played back during the advertising segment, and then playback of the programming content in the trick mode resumes after an ending of the advertising segment is encountered. | 07-08-2010 |
| 20100172626 | Trick Mode Based Advertisement Portion Selection - Programming content is played back in a trick mode. One or more portions of an advertisement to be played back are identified based at least in part on the trick mode. These one or more portions are less than the entire advertisement, and are played back during an advertising segment. Playback of the programming content in the trick mode resumes after the advertising segment ends. A table or other record associated with the advertisement can be stored to maintain identifications of the one or more portions for each of multiple trick modes. | 07-08-2010 |
Pradip Kumar Fatehpuria, San Jose, CA US
| Patent application number | Description | Published |
|---|---|---|
| 20110145857 | SCALABLE ADVERTISING SYSTEM FOR DYNAMICALLY INSERTING ADVERTISEMENTS - An advertising client device for inserting an advertisement into a live video programming stream is provided. One embodiment of the advertising client device comprises a match engine executed on a processor of the advertising client device. The match engine is configured to receive a programming stream from a media server upon tuning to the programming stream, to send an advertising decision request, after a predetermined delay time after tuning to the programming stream, to an advertising decision server for one or more advertising decisions for a predetermined programming time block, to receive an advertising decision response from the advertising decision server, to insert an advertisement into the programming stream based on a match between an in-band marker included in the programming stream and the advertising decision response, and to send the programming stream including the advertisement to a display for viewing. | 06-16-2011 |