| Patent application number | Description | Published |
|---|
| 20080281910 | System and Method to Initiate a Mobile Data Communication Utilizing a Trigger System - A system and method to enable a user to initiate a communication with an organization using a mobile communication device by means of a trigger system. A system and method to enable an organization to acquire a user mobile device address by means of a trigger system. A system and method to enable an organization to respond to a user by means of a trigger system and a message application server. A system and method to enable organizations to deliver mobile messages, coupons, offers and promotions to users mobile device by means of a combination of a trigger system, a message application server and an offer application. | 11-13-2008 |
| 20090067395 | Routing Network Requests Based on a Mobile Network Signature - Disclosed are systems and methods for responding to a web page request from a mobile device by providing the network address of a server hosting content formatted for the mobile device. The systems and methods include means and ways for redirecting a request for URL resolution from a DNS server to an enhanced DNS server with facilities to determine the kind of the requesting device, e.g., whether the requesting device is fixed or mobile. | 03-12-2009 |
| 20090070413 | Displaying Content on a Mobile Device - A method for facilitating the rendering of a web page on a mobile device includes providing an enhanced DOM tree for the web page that includes web page components and their display coordinates. A rule set is applied to the DOM tree, thereby selecting components for display on the mobile device. A mobile-device-specific version of the source code is generated based on the selected components. | 03-12-2009 |
| 20100041380 | System and method for determining and delivering appropriate multimedia content to data communication devices - Provided herein are exemplary techniques for determining and delivering, appropriate multimedia content comprising a combination of text, images, sounds, rich-text, animation, video, etc. to personal data communication devices ( | 02-18-2010 |
| 20100228625 | WIRELESS NETWORK USER TRACKING - Requests for WAP-enabled content from mobile subscribers may be assigned to a particular subscriber based on a degree of match between hashed request attribute groupings. Targeted contend and/or advertising may be directed at the subscribers based on identifying common requests assigned to the same subscriber. | 09-09-2010 |
| 20110086617 | SYSTEM AND METHOD TO INITIATE A MOBILE DATA COMMUNICATION UTILIZING A TRIGGER SYSTEM - A system and method to enable a user to initiate a communication with an organization using a mobile communication device by means of a trigger system. A system and method to enable an organization to acquire a user mobile device address by means of a trigger system. A system and method to enable an organization to respond to a user by means of a trigger system and a message application server. A system and method to enable organizations to deliver mobile messages, coupons, offers and promotions to users mobile device by means of a combination of a trigger system, a message application server and an offer application. | 04-14-2011 |
| 20110113089 | DELIVERING MEDIA-RICH-INVITATIONAL CONTENT ON MOBILE DEVICES - The present technology relates to providing invitational content having enhanced content and capabilities to make the invitational content more engaging and useful for users. Specifically, the invitational content can be configured to call on and utilize core operating system functions, additional web content, and other mobile device applications. | 05-12-2011 |
| 20110295628 | AUDIENCE TARGETING BASED ON PERFORMANCE HISTORY OF INVITATIONAL CONTENT - Systems and methods are provided for audience targeting based on a performance history of invitational content from secondary content providers, such as advertisements. In operation, responsive to request from a user for content package, a queue of available invitational content is retrieved. Thereafter, based at least on a performance history of the available invitational content in the queue, a context of the primary content, and a performance history of invitational content previously presented to other users, the queue can be at least partially reordered to provide an adjusted queue. The invitational content for the content package can then be selected based on the adjusted queue. | 12-01-2011 |
| 20110295679 | PRESENTING CONTENT PACKAGES BASED ON AUDIENCE EXCLUSION - The present technology maintains a profile for each user known to a content delivery system and selectively excludes delivery of certain content to some users based on past performance. The user profile includes a listing of all completed conversion actions associated with the invitational content presented to the user. When presented with a request for invitational content, the system identifies the set of all possible invitational content for the given context. Based on the user profile, the system removes from the set all invitational content for which the user has completed the associated conversion action to create a user-specific set of invitational content. The system selects an invitational content from the user-specific set of invitational content to include in the content package presented to the user. | 12-01-2011 |
| 20110295723 | ADVERTISEMENT INVENTORY MANAGEMENT - Systems and methods are provided for automating booking and pricing of inventory atoms are provided, where each atom defines a granular traffic target in a k-dimensional booking space. In operation, a content delivery system receives a request for an inventory slot, consisting of at least some segment characteristics and a cost objective. In response to this request, the content delivery system retrieves availability for each atom in the target inventory slot from an inventory atom database. Additionally, a pricing for each atom in the request inventory slot is also obtained. Thereafter, the content delivery system will assemble a proposed inventory slot for the advertiser that includes the atoms that meet the advertiser's cost objective and the total cost for the proposed inventory slot. If accepted, the atom inventory database can be updated to reflect the new unavailability of the atoms in the proposed database. | 12-01-2011 |
| 20110295846 | PREDICTING CONTENT AND CONTEXT PERFORMANCE BASED ON PERFORMANCE HISTORY OF USERS - Systems and methods are provided for selecting contexts for new invitational content and invitational content for new contexts. In particular, a performance history of delivered invitational content in known contexts is combined with similarity measures for the delivered invitational content, with respect to a new invitational content, to generate a list of potential contexts for the new invitational content. Similarly, a performance history of in known contexts with delivered invitational content can combined with similarity measures for known contexts, with respect to a new context, to generate a list of potential content for the new context. Further, a combination of these methods can be used to pair new invitational content with new contexts. | 12-01-2011 |
| 20110295997 | PRESENTING CONTENT PACKAGES BASED ON AUDIENCE RETARGETING - A present technology intelligently retargets invitational content to a user by maintaining a user profile that includes data descriptive of the user's interaction with invitational content previously presented to the user and making decisions regarding retargeting based on an analysis of the user profile. The information in the user profile is not limited to whether or not the user completed a conversion action associated with invitational content presented. Rather, the profile is expanded to include such information as where on the conversion continuum the user abandoned the process and details of how the invitational content was presented to the user, e.g. colors used, situation, and message. When presented with a request for invitational content, the system uses the profile information to influence which content is selected and how it is presented to the user. This enables the system to re-present invitational content in a form and/or situation where the user is more likely to complete the conversion action. | 12-01-2011 |
