Patent application number | Description | Published |
20080201357 | Page Grouping for Site Traffic Analysis Reports - Website administrators can specify page groups and/or single pages as checkpoint nodes for site analysis reporting purposes, and can configure the system of the invention to provide information as to a particular visitation path through the checkpoints. Any group of pages can be designed as a single check-point node for website traffic analysis and reporting purposes. Page groups can be used in place of or in addition to individual web pages in any context where site traffic analysis is being presented or performed. | 08-21-2008 |
20090037579 | Page Grouping For Site Traffic Analysis Reports - Website administrators can specify page groups and/or single pages as checkpoint nodes for site analysis reporting purposes, and can configure the system of the invention to provide information as to a particular visitation path through the checkpoints. Any group of pages can be designed as a single checkpoint node for website traffic analysis and reporting purposes. Page groups can be used in place of or in addition to individual web pages in any context where site traffic analysis is being presented or performed. | 02-05-2009 |
20140351243 | CAPTURING AND PRESENTING SITE VISITATION PATH DATA - Node sequence data, such as website visitation records, are filtered, analyzed, and summarized in reports. An administrator can designate particular target paths of interest in terms of a checkpoint node sequence. Node sequences are filtered based on the checkpoint node sequence, without regard to any additional or tangential nodes appearing in the sequences. In addition, node sequences can be specified in terms of specific nodes of interest along with wild cards. Reports depict the relative frequency of occurrence of node sequences using visual indicators such as line thickness and/or color. | 11-27-2014 |
Patent application number | Description | Published |
20090006995 | Associating Website Clicks With Links On A Web Page - Objects on a web page are associated with stored records indicating historical object usage. Associations between objects and records take into account discrepancies in object identifiers resulting from authorial edits and/or differences in browser assignment of object identifiers. An object having an object identifier that differs from that of a stored record by not more than a predetermined tolerance value, and that has other indicia that match the stored record, is considered to match the stored record. Reports are generated quantifying web page object usage, for example by superimposing color shadings or other visual indicia on a representation of a web page. | 01-01-2009 |
20110295899 | Systems And Methods For Permissions-Based Profile Repository Service - In some embodiments, provided is a method that includes storing, by a profile repository service, respective profile information for one or more users. The method includes receiving, by the profile repository service, permissions input from a particular one of the one or more users specifying content of the particular user's profile information accessible to content providers. Further, the method included receiving, by the profile repository service, a request from a content provider for profile information for the particular user, wherein the content provider is distinct from the profile repository service. The method also includes providing, by the profile repository service in response to the request, profile information for the particular user to the content provider, wherein the profile information is provided according to the permissions input from the particular user, and wherein the profile information is used to generate content delivered to the particular user remotely from the profile repository service. | 12-01-2011 |
20120239675 | Associating Website Clicks with Links on a Web Page - Objects on a web page are associated with stored records indicating historical object usage. Associations between objects and records take into account discrepancies in object identifiers resulting from authorial edits and/or differences in browser assignment of object identifiers. An object having an object identifier that differs from that of a stored record by not more than a predetermined tolerance value, and that has other indicia that match the stored record, is considered to match the stored record. Reports are generated quantifying web page object usage, for example by superimposing color shadings or other visual indicia on a representation of a web page. | 09-20-2012 |
Patent application number | Description | Published |
20100251130 | Creation of Segmentation Definitions - A system and method for defining a segment for filtering website visitation data is disclosed. The method allows for creation and editing of a segment using various rules. The rules are defined using events and containers, which act as criteria by which the data is filtered. The system displays the segments and allows the user to apply them to stored data. | 09-30-2010 |
20110178864 | Direct Tracking of Keywords to Ads/Text - The present invention overcomes the deficiencies and limitations of the prior art by providing a direct tracking module for keywords. In one embodiment, the system comprises a direct tracking module, a bid management system, a web analytics tool and a search engine. The direct tracking module interfaces with the bid management system to provide user interfaces for reviewing data about specific keyword and ads/text pairs. The direct tracking module uses unique codes to provide specific information about which combination of keyword and text generated specific Web traffic, such as traffic that generated a sale. This is particularly advantageous because the keyword/text pairs that generate a large number of sales can be reused to generate future traffic. Similarly, keyword/text pairs that do not generate Web traffic can be eliminated from the words that are purchased by the advertiser. Thus, the present invention greatly reduces the uncertainty presently provided by keyword purchasing schemes offered by present-day search engines. The present invention also includes a novel method for the direct tracking of keywords to ads/text. | 07-21-2011 |
20110276917 | User Interface Providing Summary Information or a Status Pane in a Web Analytics Tool - A system and method provide a summary comparison of data. The summary may compare filtered and unfiltered data or one set of filtered data to another. The system presents a status pane or window to a user in conjunction with filtered data that is dynamically updated to correspond to the data. A summary of the filtered data is available for display side by side with other filtered data or unfiltered data. The reports and summary are dynamically updated. | 11-10-2011 |
20120257534 | Assessment of Click or Traffic Quality - Systems and methods enable displaying an indication of traffic quality. The system retrieves keyword or other traffic data for at least one keyword associated with at least one search engine. The system compares the traffic data for a first time period to the traffic data for a second time period, according to one or more date ranges and other parameters selected by a user for each time period. As a result of the comparison, an indication of the traffic quality associated with a disparity between the first time period data and the second time period data, if any, is displayed. | 10-11-2012 |
Patent application number | Description | Published |
20080249905 | Multi-party web-beacon-based analytics - Tools and techniques are provided to allow partners of analytics providers and others who use web-beacons to submit web-beacon plug-ins for scrutiny, and for the plug-in to either be refused or else to be certified for use in a core JavaScript file or similar component. Analytics providers and others may also write web-beacon plug-ins. Certified plug-ins are executed in response to page loads, visitor clicks, and other visitor and programmatic actions at a website that has been tagged by the analytics provider's web-beacon, without requiring re-tagging of the website with a separate web-beacon for the partner. This allows the partner to obtain analytics data by piggybacking on the analytics provider, without re-tagging, and without compromising the availability and accuracy of the analytics data already being gathered. To be certified, web-beacon plug-ins must satisfy specific criteria as to their size, behavior, namespace, and the like. | 10-09-2008 |
20130019010 | Web-beacon plug-Ins and their certification - Tools and techniques are provided to allow partners of analytics providers and others who use web-beacons to submit web-beacon plug-ins for scrutiny, and for the plug-in to either be refused or else to be certified for use in a core JavaScript file or similar component. Analytics providers and others may also write web-beacon plug-ins. Certified plug-ins are executed in response to page loads, visitor clicks, and other visitor and programmatic actions at a website that has been tagged by the analytics provider's web-beacon, without requiring re-tagging of the website with a separate web-beacon for the partner. This allows the partner to obtain analytics data by piggybacking on the analytics provider, without re-tagging, and without compromising the availability and accuracy of the analytics data already being gathered. To be certified, web-beacon plug-ins must satisfy specific criteria as to their size, behavior, namespace, and the like. | 01-17-2013 |
20140244571 | BRIDGE EVENT ANALYTICS TOOLS AND TECHNIQUES - Two selected checkpoints define a group of paths represented in an analytics database. One or more events which appear between the two checkpoints on each of a plurality of the paths are identified as common bridge events. Path analysis information is then output, such as a bridge event analysis including a list of website visitor common bridge events that are ranked by their frequency of appearance, the frequencies calculated without regard to where each visitor event appears on a given path. | 08-28-2014 |
20140244572 | Qualification of website data and analysis using anomalies relative to historic patterns - Tools and techniques are provided to assist detection of invalid clicks in website activity data. A system calculates or otherwise obtains a historic click quality characterization based on historic web analytics data. The system then identifies a click quality anomaly in the website activity data, namely, a departure from the historic click quality characterization. The identified anomalies may then be used to help guide searches for invalid clicks. | 08-28-2014 |
Patent application number | Description | Published |
20090006995 | Associating Website Clicks With Links On A Web Page - Objects on a web page are associated with stored records indicating historical object usage. Associations between objects and records take into account discrepancies in object identifiers resulting from authorial edits and/or differences in browser assignment of object identifiers. An object having an object identifier that differs from that of a stored record by not more than a predetermined tolerance value, and that has other indicia that match the stored record, is considered to match the stored record. Reports are generated quantifying web page object usage, for example by superimposing color shadings or other visual indicia on a representation of a web page. | 01-01-2009 |
20120239675 | Associating Website Clicks with Links on a Web Page - Objects on a web page are associated with stored records indicating historical object usage. Associations between objects and records take into account discrepancies in object identifiers resulting from authorial edits and/or differences in browser assignment of object identifiers. An object having an object identifier that differs from that of a stored record by not more than a predetermined tolerance value, and that has other indicia that match the stored record, is considered to match the stored record. Reports are generated quantifying web page object usage, for example by superimposing color shadings or other visual indicia on a representation of a web page. | 09-20-2012 |
20140244571 | BRIDGE EVENT ANALYTICS TOOLS AND TECHNIQUES - Two selected checkpoints define a group of paths represented in an analytics database. One or more events which appear between the two checkpoints on each of a plurality of the paths are identified as common bridge events. Path analysis information is then output, such as a bridge event analysis including a list of website visitor common bridge events that are ranked by their frequency of appearance, the frequencies calculated without regard to where each visitor event appears on a given path. | 08-28-2014 |