| Patent application number | Description | Published |
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| 20100262498 | Advertising Platform Transaction Management - A computer-implemented method includes generating, using a transaction management computing subsystem of an advertising platform, a set of primary bid requests responsive to receipt of an advertising call. Each primary bid request includes information sufficient to characterize an impression consumer and information sufficient to characterize each of one or more impressions identified in the advertising call. The method also includes sending the set of primary bid requests from the transaction management computing subsystem to a first set of decisioning computing subsystems of the advertising platform. Each decisioning computing subsystem of the first set being operable to generate a bid response based on the information included in a primary bid request. The method further includes selecting, using the transaction management computing subsystem, a first bid response from among the bid responses generated by the first set of decisioning computing subsystems; and taking, by the transaction management computing subsystem, an action on the first bid response. | 10-14-2010 |
| 20100268603 | ADVERTISING PLATFORM USER DATA STORE MANAGEMENT - A computer-implemented method includes receiving, at a transaction management computing subsystem of an advertising platform, a call for an advertisement creative to be served to an impression consumer; generating, using the transaction management computing subsystem, a set of bid requests, at least two bid requests of the set including respective subsets of user data store information associated with the impression consumer; and sending, by the transaction management computing subsystem, the set of bid requests to a set of bidding computing subsystems, each bidding computing subsystems being operable to generate a bid response based on the information included in its bid request. | 10-21-2010 |
| 20100268609 | Advertising Platform Creative Approval - A system that provides an advertising platform includes a creative auditing computing subsystem including a processor that is coupled to computer readable media having computer readable instructions recorded thereon, wherein the processor is operable to execute the computer readable instructions to enable impression seller members to review and approve creatives to be served on impression inventory associated with respective impression seller members. | 10-21-2010 |
| 20110231242 | ADVERTISING VENUES AND OPTIMIZATION - A system for providing an online advertising platform includes a first non-transitory machine-readable medium storing instructions executable by one or more data processors to group impression inventory units based at least in part on performance characteristics of the impression inventory units. | 09-22-2011 |
| 20110231253 | CROSS PLATFORM IMPRESSION INVENTORY CLASSIFICATION - A system for providing an online advertising platform includes a first non-transitory machine-readable medium storing information defining an inventory taxonomy that includes a set of platform inventory quality attributes, a set of platform inventory content categories, and a set of non-platform-to-platform mappings. The system further includes a second non-transitory machine-readable medium storing identifiers of classified inventory, each identifier being associated with a unit of inventory that is classified according to the inventory taxonomy. The system also includes a third non-transitory machine-readable medium storing instructions executable by one or more data processors to provide a user interface through which an inventory buyer on the platform defines a set of inventory buying opportunities at least in part by specifying targeting criteria using the inventory taxonomy; and store information characterizing the set of inventory buying opportunities in association with the buyer. | 09-22-2011 |
| 20110231264 | ADVERTISING BID PRICE MODIFIERS - Systems, methods, and apparatuses, including computer program products for receiving, at a transaction management computing subsystem of an advertising platform, a set of original bid responses from a set of decisioning computing subsystems of the advertising platform, each original bid response including an original bid price, generating, by the transaction management computing subsystem, a set of adjusted bid responses according to a yield management criterion, each adjusted bid response including an adjusted bid price; and selecting a winning bid response from among the set of bid responses based on the adjusted bid prices. | 09-22-2011 |
| Patent application number | Description | Published |
|---|
| 20080213019 | Process for Producing Rfid Labels - The invention relates to a method for producing an RFID label using a printing method. The aim of the invention is to apply the required parts to the label in a simple manner, and preferably also to protect the antenna from mechanical damage. To this end, at least part of the antenna required for the operation of the label and part of the oscillating circuit is applied to the stock by means of sheet-fed offset printing or directly or indirectly by means of a relief-printing plate. In order to protect the oscillating circuit from damage, the application surface thereof is lowered, or the oscillating circuit and the antenna are lowered into the stock after the application process. | 09-04-2008 |
| 20080295716 | PRINTING UNIT OF A PRINTING PRESS - A printing unit with at least one plate cylinder and a set-up device, which can be moved from a rest position to the plate cylinder, is disclosed. In order to make good accessibility to the printing couples and to the set-up device possible, the set-up device is arranged in a frame, which can be moved perpendicularly to the axis of rotation of the plate cylinder. | 12-04-2008 |
| 20090017578 | Application of RFID labels - Disclosed is a method for producing an RFID label with the aid of a printing process. The aim of the invention is make it easy to apply the parts required onto the label while completing the label in a simple manner. Said aim is achieved by applying at least one portion of the antenna and the resonant circuit required for the function to the printing material by means of sheet-fed offset printing or directly or indirectly with the aid of a relief printing plate. The resonant circuits or chips are applied individually or to a packaging that is to be created or filled in the same alignment once several copies of the labels have been produced on one sheet and have been separated therefrom. | 01-15-2009 |
| 20090126590 | Method and Device for Producing a Permanent as Well as Erasable Image on a Printing Plate - A method and device for producing a permanent as well as erasable image on a printing plate, in particular within a printing press, is disclosed. A printing plate with a rewritable and erasable surface is made available. The surface of the printing plate made available is erased and a permanent and erasable image is created on the erased surface. Following the erasing of the surface, the surface is imaged, gummed and fixed, namely in such a way that, on the one hand, the imaging and the gumming and the fixing occur relative to the erasing in a chronologically sequential and spatially sequential manner, and that, on the other hand, the imaging and the gumming and the fixing each occur relative to one another in a chronologically parallel but spatially sequential manner. | 05-21-2009 |
| 20090322478 | Direct Integration of Rfid Elements into Folding Boxes - The aim of the invention is to simplify the attachment of RFID chips or RFID transponders to packagings. For this purpose, the RFID chips are produced as a single RFID label together with antenna elements that are functionally associated therewith. The chips or transponders can be attached to a packaging by means of corresponding devices during production of the printed material, during a subsequent treatment or finishing process of the printed material, during the preparation of the packaging, during production of the packaging or during filling of the packaging. At the time of attachment, the RFID chips can be tested and initialized. The invention allows to considerably simplify the so far complex processes required to integrate the RFID chips into different types of packaging. | 12-31-2009 |
| 20110120334 | Process and Device for Printing a Substrate - The invention relates to a method and device for printing a substrate. The printable substrate is moved through at least one printing mechanism in order to print a static or non-variable printing image. According to the invention, the printable substrate is moved through at least one printing device, which is coupled in-line to the printing mechanism to individualize the static pattern with at least one dynamic or variable printing image. | 05-26-2011 |
