| Patent application number | Description | Published |
|---|
| 20090024700 | AD TARGETING USING REFERENCE PAGE INFORMATION - Methods, systems, and apparatus, including computer program products, for sponsored content targeting. A request for providing sponsored content to be associated with source content provided by a page publisher is received. A source of a referral to the source content is evaluated. Sponsored content is selected based on the evaluation. | 01-22-2009 |
| 20090076927 | DISTINGUISHING ACCESSORIES FROM PRODUCTS FOR RANKING SEARCH RESULTS - Offer listings can be classified as accessory offers or product offers using a classification operation performed on a corpus of offers. Data from the classification operation can be used to classify received queries as either product or accessory, and to classify results as products or accessories for purposes of presenting a relevant list of results to a user. | 03-19-2009 |
| 20090192986 | Providing Content Using Stored Query Information - Among other disclosed subject matter, a computer-implemented method relating to providing content on a page includes receiving information for providing content for an access device in response to a navigation from a first page to a second page. The content is to be included in the second page. The method includes accessing query information stored on the access device, the query information based on a first query that was submitted from the access device to a search provider before navigating to the first page. The method includes providing the content for inclusion in the second page, the content selected using at least the received information and the accessed query information. A computer-implemented method can include recording search query information for a user; retrieving the search query information; and using the search query information to determine content for display to the user. | 07-30-2009 |
| 20100324993 | PROMOTIONAL CONTENT PRESENTATION BASED ON SEARCH QUERY - In a computer-implemented method of providing digital content, a plurality of web pages is identified, where each of the identified web pages has an associated benefit to be accrued as a result of activity by a user on the identified web page. A search query that includes a search term is received, and one or more of the identified web pages is selected based on the benefits to be accrued as the result of the activity on the identified web pages and a relationship between the identified web pages and the search term. Representations of the selected one or more of the identified web pages are displayed on a display device. | 12-23-2010 |
