| Patent application number | Description | Published |
|---|
| 20080228564 | Weighted-Parameter Auction - Techniques are described to provide a weighted auction, an example of which is to auction an opportunity to cause output of an advertisement in time-shifted content by a client. Bids may be selected to win the opportunity based at least in part on a plurality of weighted-auction parameters included in the plurality of bids. | 09-18-2008 |
| 20080263591 | Content viewing session - Techniques are described to provide a content viewing session. In an implementation, an input is received that selects a length of a viewing session for content to be output at the client. The viewing session having the selected length is populated using a plurality of content that is likely to be of interest to a user of the client. | 10-23-2008 |
| 20080270800 | Adjustment of clock approximations - Techniques to adjust clock approximations are described, which may be used to synchronize content output at a client. In an implementation, timestamps derived from a universal time source are allocated to respective program clock reference (PCR) timestamps in content received by a network operator during an interval of time to form ordered pairs of timestamps. An approximation is computed of a plurality of the ordered pairs of timestamps for the interval and the approximation is adjusted using an ordered pair of timestamps taken from a previous approximation. | 10-30-2008 |
| 20090119151 | Online Advertisement Selection - Online advertisement selection techniques are described. In an implementation, data is obtained which describes interaction of one or more clients with television content. At least one online advertisement is selected to be output in conjunction with online content based on the interaction with the television content described in the obtained data. | 05-07-2009 |
| 20090187938 | Service Substitution Techniques - Service substitution techniques are described. In an implementation, a substitution table is derived that specifies one or more service substitutions to be performed for content and that specifies particular geographic locations to perform at least one service substitution. One or more communications are formed to be streamed over a packet-switched network to a client that is to perform the at least one service substitution. The one or more communications include the substitution table and the content that corresponds to the at least one service substitution. | 07-23-2009 |
| 20090199236 | Advertisement Insertion - Advertisement insertion techniques are described. In an implementation, a network operator decrypts a stream of content received from a content provider at a first server. The decrypted stream of content is communicated to an advertisement splicer, which locates one or more advertisement insertion points in the decrypted stream of content. One or more advertisements are then inserted in the located one or more advertisement insertion points. The decrypted stream of content having the inserted one or more advertisements to a second server, which encrypts the decrypted stream of content having the inserted one or more advertisements. The encrypted stream of content having the inserted one or more advertisements is emitted to be communicated to one or more clients for output. | 08-06-2009 |
| 20100205562 | USER GENERATED TARGETED ADVERTISEMENTS - User generated targeted advertisements is described. In embodiments, a selection of an advertisement template for a targeted advertisement can be received when initiated by a user. Advertisement content to incorporate in the advertisement template can be received, as well as selections of recipients to receive the targeted advertisement. A program grid can be generated for display from which a television program and advertisement time slot can be selected to display the targeted advertisement for viewing. Confirmation to purchase the targeted advertisement for delivery to the recipients can also be received to initiate the targeted advertisement being displayed for viewing during the selected television program and advertisement time slot. | 08-12-2010 |
