Patent application number | Description | Published |
20080275849 | Method and apparatus for targeting messages to users in a social network - A method and apparatus for targeting messages to users in a social network, for example by first identifying topics in the social network is provided. One embodiment of a method for discovering topics in a social network includes collecting information from the social network, the information including at least one of: interactions between users of the social network or profile information for the users, determining a global topic model including at least one topic, based on the collected information, and locally refining the global topic model in accordance with the collected information. | 11-06-2008 |
20130297714 | METHOD AND APPARATUS FOR TARGETING MESSAGES TO USERS IN A SOCIAL NETWORK - A method and apparatus for targeting messages to users in a social network, for example by first identifying topics in the social network is provided. One embodiment of a method for discovering topics in a social network includes collecting information from the social network, the information including at least one of: interactions between users of the social network or profile information for the users, determining a global topic model including at least one topic, based on the collected information, and locally refining the global topic model in accordance with the collected information. | 11-07-2013 |
20140129590 | METHOD AND APPARATUS FOR PROCESSING MESSAGES IN A SOCIAL NETWORK - In one embodiment, the present invention is a method and apparatus for knowledge generation and deployment in a distributed network. In one embodiment, a method for processing messages in a social network includes receiving a new message from a first node in the network, the new message including a query, providing the first node with an answer to the query, if the answer is located in a repository, and initiating generation of the answer, if the answer is not located in the repository. | 05-08-2014 |
Patent application number | Description | Published |
20120036182 | METHODS AND APPARATUS FOR INSERTING CONTENT INTO CONVERSATIONS IN ON-LINE AND DIGITAL ENVIRONMENTS - Content is inserted into conversations hosted on a takeoff site using creatives that provide lures and links to other material that users engaged in the conversation might find helpful and relevant. Such insertions are made in a contextually meaningful fashion through the use of a matching and decision process that determines best candidate creatives and an appropriate time and place for their insertion into the conversation. | 02-09-2012 |
20120265819 | METHODS AND APPARATUS FOR RECOGNIZING AND ACTING UPON USER INTENTIONS EXPRESSED IN ON-LINE CONVERSATIONS AND SIMILAR ENVIRONMENTS - Intentions of a user as expressed in an on-line conversation or other user generated content (UGC) are identified and subsequently acted upon, for example by bringing relevant or related content to the attention of the user and/or making others aware of the conversation. The intention signals derived from the UGC may be used to fashion or update a user profile or inform a broader view of the individual associated with the UGC. | 10-18-2012 |
20120324016 | METHODS AND APPARATUS FOR INSERTING CONTENT INTO CONVERSATIONS IN ON-LINE AND DIGITAL ENVIRONMENTS - Content is inserted into conversations hosted on a takeoff site using creatives that provide lures and links to other material that users engaged in the conversation might find helpful and relevant. Such insertions are made in a contextually meaningful fashion through the use of a matching and decision process that determines best candidate creatives and an appropriate time and place for their insertion into the conversation. | 12-20-2012 |
20140025496 | SOCIAL CONTENT DISTRIBUTION NETWORK - A social content distribution network (SCDN) allows content producers to search over content sponsors to learn about demand in content sponsor sub-networks. Audience tracking tools are provided for the content sponsor to learn about demand for content within different audiences (content consumers) in any of the content destinations and within different audiences in any of the content destinations. Content sponsors are also provided facilities to search over an index of content producers to find relevant content to push. Having discovered content the sponsor wishes to push into a particular audience, the sponsor may use the SCDN platform to create a payload that includes a link to the selected content and a creative that annotates the link, deliver this payload, and track its performance in the content destination. | 01-23-2014 |
20140108143 | SOCIAL CONTENT DISTRIBUTION NETWORK - A social content distribution network (SCDN) allows content producers to search over content sponsors to learn about demand in content sponsor sub-networks. Audience tracking tools are provided for the content sponsor to learn about demand for content within different audiences (content consumers) in any of the content destinations and within different audiences in any of the content destinations. Content sponsors are also provided facilities to search over an index of content producers to find relevant content to push. Having discovered content the sponsor wishes to push into a particular audience, the sponsor may use the SCDN platform to create a payload that includes a link to the selected content and a creative that annotates the link, deliver this payload, and track its performance in the content destination. | 04-17-2014 |
20140310340 | METHODS AND APPARATUS FOR INSERTING CONTENT INTO CONVERSATIONS IN ON-LINE AND DIGITAL ENVIRONMENTS - Content is inserted into conversations hosted on a takeoff site using creatives that provide lures and links to other material that users engaged in the conversation might find helpful and relevant. Such insertions are made in a contextually meaningful fashion through the use of a matching and decision process that determines best candidate creatives and an appropriate time and place for their insertion into the conversation. | 10-16-2014 |