| Patent application number | Description | Published |
|---|
| 20090006442 | ENHANCED BROWSING EXPERIENCE IN SOCIAL BOOKMARKING BASED ON SELF TAGS - Improved browsing experience in social bookmarking by leveraging aspects of self tagging and prediction. Quality recommendations are provided for sites of interest to the user and information about what types of people like the current website. Self-tagging is used as an effective means to perform personalized searches. Machine learning and reasoning is employed to predict self-tags based on a website visited and/or website behavior, and self-tags associated with a website and/or webpage based on content of that website and/or webpage. The architecture can be embodied as a browser utility to leverage and extend social-bookmarking information. The utility facilitates the display of information related to a summary view of the users who liked/disliked the current page or website, a tag cloud associated with webpages, and a recommendation button that causes self-tag recommendations to be displayed and that recommends links based on the combination of user tags and content. | 01-01-2009 |
| 20090054123 | INFORMATION COLLECTION DURING GAME PLAY - Systems and methods allow an on-line game to extract information relevant to a specific need of a game platform or service platform. The specific need relates to management and use of digital content, and is addressed by designing and playing an on-line collaborative game. The rules of the game intend to solve a specific task dictated by the specific need. Players' responses to the game generate a wealth of information related to a specific task objective, such as ranking, sorting, and evaluating a set of digital content items. To compel participation in a game, players can be rewarded with monetary value rewards. As a game illustration, an image selection game (ISG) that exploits human contextual inference is described in detail. The information extracted from ISG is a list of key-image associations, relevant for the task of image sorting and ranking. | 02-26-2009 |
| 20090094105 | CONTENT EMBEDDED TOOLTIP ADVERTISING - Contextual advertisements embedded within content having tooltip type display functionality are provided where content can be evaluated for possible points for insertion of the advertisements. The content can be evaluated against a list of trigger points indicating advertisement should be inserted along with instructions to embed the advertisements. Using this information, the content can be modified to embed appropriate advertising. Upon returning the content, a viewer thereof can view the content normally, but certain events with respect to the trigger points can cause tooltip type display of the advertisement (such as hovering a cursor over the trigger point). In this regard, trigger points, such as keywords, having associated pop-up advertisements can be underlined or otherwise identified. | 04-09-2009 |
| 20090144238 | HIDE AND SEEK GAME TO ELICIT HUMAN INPUT - A hide and seek style game is utilized to elicit human input for use in improving search. Content (e.g., text, image, audio, video . . . ) is uniquely identified and revealed to users. Queries are then specified by users in an attempt to locate the content. In addition to utilizing these queries to return results for the game, the queries, and/or query-derived information, can also be employed to improve search engine retrieval and relevancy, among other things. | 06-04-2009 |
| 20090186694 | VIRTUAL WORLD PLATFORM GAMES CONSTRUCTED FROM DIGITAL IMAGERY - An interactive game within a virtual world platform is provided wherein a sender can hide an object within a mapping application. An intended recipient of the object can be notified that the object is available and a clue can be provided. The clue can direct the recipient in searching for where the object is hidden. The objects can be intended for a single recipient, multiple recipients, or open to everyone on a first-come-first-served basis. The objects can be stolen by others and/or the objects can be re-gifted after being found. After being found, the virtual object can be automatically or manually converted into a non-virtual object. | 07-23-2009 |
| 20090210287 | ADVERTISEMENT SPACE ALLOCATION - A user utility function is implemented in allocating advertisement space to one or more potential advertisers. The user utility function allows advertisement space to be allocated based upon, among other things, the expected utility or usefulness that a proposed advertisement will have to a user. The user utility function, for example, compares proposed advertisements to historical user actions to generate respective user utility values for advertisements (e.g., based upon user responses to advertisements for particular types of product, responses to advertisements from particular types of sellers, etc.). The user utility values can then be applied to bids submitted by advertisers for advertisement space for particular advertisements to obtain modified bids. The modified bids thus reflect, among other things, the expected utility of an advertisement to a user, and thus allow an advertisement host to allocate advertisement space accordingly. | 08-20-2009 |
| 20090271389 | PREFERENCE JUDGEMENTS FOR RELEVANCE - The claimed subject matter provides a system that trains or evaluates ranking techniques by employing or obtaining relative preference judgments. The system can include mechanisms that retrieve a set of documents from a storage device, combine the set of documents with a query orjudgment task received via an interface to form a comparative selection panel, and present the comparative selection panel for evaluation by an assessor. The system further requests the assessor to make a selection as to which document included in the set of documents and presented in the comparative selection panel most satisfies the query or judgment task, and thereafter produces a comparative assessment of the set of documents based on the selections elicited from the assessor and associated with the set of documents. | 10-29-2009 |
| 20100162357 | IMAGE-BASED HUMAN INTERACTIVE PROOFS - This document describes image-based human interactive proofs (HIPs). In some cases these proofs may be used when a browser at a client is used to access resources from a web server. Before access to the resources is enabled, the client can be challenged by the web server with an image-based puzzle. The image-based puzzle is configured to enable distinctions to be made between human input and non-human input. Input to answer the image-based puzzle can be formed via the client and communicated to the web server. The web server receives the input from the client and selectively enables client access to the resources based upon the input. In at least some embodiments, the web server can make use of a community database that stores client answers to image-based puzzles to assist in distinguishing between human input and non-human input. | 06-24-2010 |
| 20100178985 | ARRANGEMENT FOR BUILDING AND OPERATING HUMAN-COMPUTATION AND OTHER GAMES - A game description language is provided for human computation games, as well as a game platform or generator component that can generate the code base for the game. The game description language and schema framework can be used to represent the game logic and synchronization patterns of a human computation game. The automated code generation tool takes a file, e.g., a file made from the above game description language, or the like, as an input and generates a code base for the corresponding human computation game. These tools allow a prototype of a human computation game to be generated within minutes. | 07-15-2010 |
