| Patent application number | Description | Published |
|---|
| 20080243526 | CUSTODIAN BASED CONTENT IDENTIFICATION - A custodian profile, e.g., a user profile, associated with a first content item, e.g., an associated web page in a social network, can be identified as a first content item. The first content item can be utilized to identify one or more second content items, e.g., advertisements, that are displayed when the first content item is presented, e.g., viewed by another user of the social network. | 10-02-2008 |
| 20080243607 | RELATED ENTITY CONTENT IDENTIFICATION - An entity relationship defining an entity, e.g., a friendship relation in a social network, user groups, etc., can be identified and entity content based on the entity relationship, e.g., user profile data of user accounts, group memberships, etc., can be processed to identify entity topics. One or more content items, e.g., advertisements, can be identified based on the entity topics. | 10-02-2008 |
| 20080243780 | OPEN PROFILE CONTENT IDENTIFICATION - Open profile data in a user profile, e.g., free-form fields in a user profile, are processed to identify interests and preferences of the user. The interests and preferences are utilized to identify categories associated with the user profile, and content items, e.g., advertisements, can be identified based on the categories. | 10-02-2008 |
| 20090006207 | Using Previous User Search Query To Target Advertisements - A system and method to target advertisements to a user search query using a previously entered user search query as well as the current search query. The previously entered search query can accompanying the current search query in a query referrer, or can be determined separately from the current search query. The relevance of the previous search query is determined with respect to the current search query, and if found relevant a combination of the two query terms is used to find a set of advertising keywords from which candidate advertisements to be targeted and served to the user with search results are found. The process can be extended to additional search queries. | 01-01-2009 |
| 20090198711 | USER-TARGETED ADVERTISING - Structured data sets including one or more attributes are identified, each structured data set associated with, for example, a particular user. Values corresponding the at least one of the one or more attributes in each structured data set are identified. A condition established by a content provider, for instance, an advertiser, is compared to the identified values to determine if the condition is satisfied. When the condition is satisfied, one or more content items are identified to the users associated with the structured data sets containing identified values satisfying the condition. | 08-06-2009 |
| 20090249185 | Annotation Framework For Video - A system and method for transferring annotations associated with a media file. An annotation associated with a media file is indexed to a first instance of that media file. By comparing features of the two instances, a mapping is created between the first instance of the media file and a second instance of the media file. The annotation can be indexed to the second instance using the mapping between the first and second instances. The annotation can be processed (displayed, stored, or modified) based on the index to the second instance. | 10-01-2009 |
| 20100174726 | Open Profile Content Identification - Open profile data in a user profile, e.g., free-form fields in a user profile, are processed to identify interests and preferences of the user. The interests and preferences are utilized to identify categories associated with the user profile, and content items, e.g., advertisements, can be identified based on the categories. | 07-08-2010 |
| Patent application number | Description | Published |
|---|
| 20100046511 | Automated Discovery of Network Devices Supporting Particular Transport Layer Protocols - Disclosed are, inter alia, methods, apparatus, computer-storage media, mechanisms, and means associated with automated discovery of network devices supporting particular transport layer protocols, such as, but not limited to Stream Control Transmission Protocol (SCTP). Packet switching devices automatically discover peer packet switching devices supporting a particular transport layer protocol, and then establish a session using the particular transport layer protocol between them for subsequent use in transporting packets. | 02-25-2010 |
| 20100046523 | WIDE AREA NETWORK OPTIMIZATION PROXY ROUTING PROTOCOL - In an example embodiment disclosed herein, Wide Area Network optimization modules coupled to peers are configured to maintain peer routing tables. The peer routing table (PRT) is used by the Wide Area Network optimization module to determine the peer for a given destination, such as an Internet Protocol “IP” destination. Each peer is responsible for advertising to other peers which networks the peer is able to reach. This information is advertised when a tunnel is first created and subsequently whenever necessary. Initially, a peer sends out a list of entries corresponding to its directly connected networks, with the exception of the network connected to the interface on which the peer is advertising (e.g. the network used for the tunnel). This enables other peers on the network to populate their PRT entries. | 02-25-2010 |
