| Patent application number | Description | Published |
|---|
| 20080270223 | System and Method for Creating and Providing a User Interface for Displaying Advertiser Defined Groups of Advertisement Campaign Information - Systems and Methods for creating and providing a user interface for displaying advertiser defined groups of advertisement campaign information is disclosed. In one implementation, a quality score associated with an ad group is calculated based at least in part on a historical performance of the ad group. Ad campaign information associated with the ad group is then sent to a user interface for display on the user interface, the advertisement campaign information comprising a graphical representation of the calculated quality score. | 10-30-2008 |
| 20090299798 | SUPPLY CURVE PRICING IN A NETWORKED ADVERTISING ENVIRONMENT - A method for purchasing advertising space in an Internet environment is provided. The method may include receiving an advertiser order, including an order budget, and displaying, via a user interface, the order budget and an available budget, the available budget corresponding to an amount of the order budget available for purchasing advertising space. The method may also include displaying a control that may provide a visual representation of a number of impressions available versus a proposed cost per impression. The number of impressions available may be the sum of the impression available across a number of publisher web sites that are part of a network of publisher web sites. The number of impressions desired and the proposed cost per impression may be specified via the control. A desired number of impressions may be purchased on the network based on the proposed cost per impression. | 12-03-2009 |
| 20090299799 | PLACEMENT PRICING IN A NETWORKED ADVERTISING ENVIRONMENT - A method for purchasing advertising space in an Internet environment is provided. The method may include receiving advertiser orders that including an order budget. The method may also include displaying, via a user interface, the order budget and an available budget. The available budget may correspond to an amount of the order budget available for purchasing advertising space. The method may also include receiving, via the user interface, parameters including a desired number of impressions, a proposed cost per impression, and a total cost. Non-received parameters may be calculated based on the received parameters. The available budget may be decremented by the total cost. A desired number of impressions may then be purchased based on the proposed cost per impression. | 12-03-2009 |
| 20090300031 | AUTOMATIC AD GROUP CREATION IN A NETWORKED ADVERTISING ENVIRONMENT - A method for organizing an advertising campaign in an Internet environment is provided. The method may include displaying, on a display device, a list of web sites that have attributes that match received selection criteria. The method may also include selecting at least one web site in the list and specifying purchasing information for purchasing advertising space on the at least one web site, associating the at least one web site and the specified purchasing information with an ad group. The web sites in the ad group may have attributes that match the received selection criteria. The ad group may be stored in a memory. The selection criteria may have come by way of an order from an advertiser and may include advertising space position information, demographic information, behavioral information, geographic information, technology information, and web site content information. | 12-03-2009 |
| 20090300490 | SYSTEM FOR DISPLAYING A POSITION VIEWER FOR PREVIEWING THE DISPLAY OF AN ADVERTISEMENT - A system and method are disclosed for displaying a preview of the positioning of an advertisement within a page. An advertiser may identify a position for displaying its advertisements and a position viewer provides a preview display of the appearance of the advertisement at that position within a page. The position viewer may be a part of an interface for matching advertisements with available ad space. The automatic previewing of an advertisement in a selected position may assist an advertiser in identifying the optimal advertisement space for the advertisement. | 12-03-2009 |
| 20090307085 | SYSTEM FOR DISPLAYING INVENTORY SEARCH PARAMETERS FOR AN ADVERTISER - A system and method are disclosed with a search summary pane that automatically displays features that are selected for matching advertisements with available ad space. An ad broker interface may be provided for identifying advertisements and identifying available ad space by selecting common features for the matching of advertisements with the available ad space. As the user selects features on the interface, the selected features are automatically displayed in a search summary pane that lists each previously selected feature. | 12-10-2009 |
| 20100036832 | SEARCHING BY OBJECT CATEGORY FOR ONLINE COLLABORATION PLATFORM - In an example embodiment, an online advertising management platform receives a login that identifies a user as a user allowed access to an account maintained by the platform. The platform displays a toolbar having a textbox that allows the user to search for data relating to all accounts to which the user has access. The platform displays a first page of initial search results after the user enters an initial search term in the textbox and launches a search. The first page includes a list of data objects relevant to the initial search term grouped by object category and a list box that allows the user to select an object category. The platform displays a second page after the user selects an object category from the list box. The second page includes an entry box that is related to the selected object category and that facilitates subsequent search. | 02-11-2010 |
| 20100037163 | FACILITATED SEARCH FOR ONLINE COLLABORATION PLATFORM - In an example embodiment, an online advertising management platform receives a login that identifies a user as a user allowed access to an account maintained by the platform. The platform displays a toolbar having a textbox that allows the user to search for data relating to all accounts to which the user has access. The platform displays a combo box after the user enters a fixed number of characters in the textbox. The combo box includes a list of descriptions of each data object that is accessible and that is relevant to the fixed number of characters. The platform locates the combo box contiguous to the toolbar over some but not all of the view displaying the data relating to the order. The platform displays a data object, rather than a page of search results, after the user clicks a description of a data object from the combo box. | 02-11-2010 |
| 20100037171 | UTILITY TOOLBAR FOR ONLINE COLLABORATION PLATFORM - In an example embodiment, an online advertising management platform maintains an account that includes data relating to an order for advertising provided by an ad network affiliated with the platform. When the platform receives a login that identifies a user as having access rights to the account, the platform displays a view that includes a window displaying data relating to the order and a toolbar in a standardized location relative to the window. The toolbar includes a tab that displays a count of each informational message (e.g., alert or tip) which relates to the displayed data and which has not been dismissed by the current user. When the user clicks on the tab, the platform displays a tabbed window that includes a list of the informational messages, regardless of whether an informational message on the list has been read or dismissed by another user allowed access to the account. | 02-11-2010 |
| 20100037172 | NOTIFICATION CONTROLS FOR ONLINE COLLABORATION PLATFORM - In an example embodiment, an online advertising management platform maintains an account that includes data relating to an order for advertising provided by an ad network affiliated with the platform. When the platform receives a login that identifies a user as having access rights to the account, the platform displays a view that includes a window displaying data relating to the order and a toolbar in a standardized location relative to the window. The toolbar includes a tab that displays a count of each informational message (e.g., alert or tip) which relates to the displayed data and which has not been dismissed by the current user. When the user clicks on the tab, the platform displays a tabbed window that includes a list of the informational messages, regardless of whether an informational message on the list has been read or dismissed by another user allowed access to the account. | 02-11-2010 |
| 20100037305 | WINDOW OVERLAY FOR ONLINE COLLABORATION PLATFORM - In an example embodiment, an online advertising management platform maintains an account that includes data relating to an order for advertising provided by an ad network affiliated with the platform. When the platform receives a login that identifies a user as having access rights to the account, the platform displays a view that includes a window displaying data relating to the order and a toolbar in a standardized location relative to the window. The toolbar includes a tab. When the user clicks on the tab, the platform displays a tabbed window that includes a list of the informational messages, regardless of whether an informational message on the list has been read or dismissed by another user allowed access to the account. The platform locates the window contiguous to the toolbar over some but not all of the view displaying the data relating to the order. | 02-11-2010 |
